{"id":458,"date":"2011-06-09T11:00:47","date_gmt":"2011-06-09T15:00:47","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=458"},"modified":"2023-07-24T08:24:14","modified_gmt":"2023-07-24T12:24:14","slug":"conversion-rate-optimization-fail","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-fail\/","title":{"rendered":"Conversion Rate Optimization Fail"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-476\" title=\"FAIL-Cats\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/04\/FAIL-Cats-300x239.jpg\" alt=\"\" width=\"300\" height=\"239\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/04\/FAIL-Cats-300x239.jpg 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/04\/FAIL-Cats.jpg 513w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Most people believe it&#8217;s a bad thing to fail. These are the folks who say &#8220;Failure is not an option.&#8221; Those are the same people that make lousy leaders by the way, but that&#8217;s a separate discussion. If you&#8217;d like to continue that discussion leave a comment in this blog post or contact me offline. Any successful leader or conversion rate optimization marketer worth his or her salt or anyone really that has been very successful will tell you that failure is part of success. In fact the official definition of success according to dictionary.com\u00a0 states:<\/p>\n<p><strong>Success &#8211; the favorable or prosperous termination of attempts or endeavors.<\/strong><\/p>\n<p>The termination of attempts implies that not all attempts will be successful. Thus you keep trying, that is keep failing until you succeed. You&#8217;re bound to have a few successes along the way.<\/p>\n<p>This brings us to our subject of conversion rate marketing. Not all of your tests will be winners. Some testing failures are to be expected in order to maximize your returns, and through failure you will find success. In fact if you&#8217;re not failing fast and often that just means you&#8217;re not taking big enough risks. A sure sign of this is if you&#8217;re just testing a button color or a headline. These are wimpy tests that won&#8217;t have MAJOR impact on the needle. In order to gain BIG you have to test BIG and to me that means testing several elements at the same time. Making BIG changes to see BIG GAINS.<\/p>\n<p>Here are some ideas to test all at once that may fail, but through failing you will succeed.<\/p>\n<ul>\n<li>Test your value proposition &#8211; the unique reason why anyone should buy from you above all other competitors and the option to not buy at all.<\/li>\n<li>Test a bigger bolder Product Hero image<\/li>\n<li>Re-write your Product Copy from the point of view of your buyer answering the question why should I buy from you right now?<\/li>\n<li>Change your page layout<\/li>\n<li>Make your Call to Action Button copy support the reason a prospect should buy<\/li>\n<li>Add Trustmarks<\/li>\n<\/ul>\n<p>Test all of these elements at once in a big sweeping change against your control page. If the test doesn&#8217;t feel uncomfortable you&#8217;re not testing far enough out to the edges. You can get caught up in testing little minute things and get stuck in the mire of mini gains or you can move the needle today because today is the only day that matters. Remember the only way to make big improvements is to make big changes.<\/p>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Not all conversion rate marketing tests will be winners. Some testing failures are to be expected in order to maximize your returns.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,3,4,5,20],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-marketing","category-conversion-rate-optimization","category-landing-page","category-landing-page-optimization","category-multivariant-testing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Rate Optimization Fail<\/title>\n<meta name=\"description\" content=\"Not all conversion rate marketing optimization tests will be winners. 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