{"id":4919,"date":"2025-03-25T08:00:00","date_gmt":"2025-03-25T12:00:00","guid":{"rendered":"https:\/\/creativethirst.com\/blog\/?p=4919"},"modified":"2025-02-07T12:37:39","modified_gmt":"2025-02-07T16:37:39","slug":"marketing-supplements-to-baby-boomers","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/","title":{"rendered":"Marketing Supplements to Baby Boomers"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" data-id=\"4920\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg\" alt=\"Marketing Supplements to Baby Boomers\" class=\"wp-image-4920\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg 500w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Unique Supplement Buying Process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People don\u2019t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply\u00a0<strong>personal, emotional, and complex<\/strong>.<br \/><br \/>The decision-making process is not just about function it&#8217;s also about trust, belief, and the emotional push toward change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Baby Boomers, who are aging and experiencing new health concerns, buying supplements is a decision based on\u00a0<strong>hope, desire, and the need for reassurance<\/strong>. <br \/><br \/>This generation doesn\u2019t just buy a supplement. They buy into the idea that it will help them\u00a0<strong>maintain independence, vitality, and longevity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As they age, their focus on health and wellness continues to grow, making supplements an essential part of their daily routine. However, marketing supplements to this demographic requires a unique approach. Understanding their needs and preferences is key to successfully selling health supplements to this generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore\u00a0<strong>how Baby Boomers approach supplement buying<\/strong>, how different forces influence their decisions, and the best marketing strategies to\u00a0<strong>connect, engage, and build trust<\/strong>\u00a0with this demographic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Understanding the Baby Boomer Market<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Who Are Baby Boomers?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers are people who were born between 1946 and 1964. This generation witnessed major historical events, from post-war economic booms to the rise of modern medicine. <br \/><br \/>They are between 60 &#8211; 78 right now, and they are one of the largest and most influential consumer groups in the market today. <br \/><br \/>They are often characterized by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong work ethic<\/li>\n\n\n\n<li>Brand loyalty<\/li>\n\n\n\n<li>Preference for quality over price<\/li>\n\n\n\n<li>Interest in maintaining health and longevity<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Their Purchasing Power and Influence<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers control nearly&nbsp;<strong>70% of disposable income<\/strong>&nbsp;in the U.S. and spend more on healthcare products than younger generations. Unlike Millennials or Gen Z, they are less driven by social trends and more by&nbsp;<strong>trust, value, and proven results<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Common Health Concerns of Baby Boomers<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Since aging brings various health challenges, Baby Boomers seek supplements to address:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Joint health<\/strong>\u00a0\u2013 Glucosamine, chondroitin, and collagen<\/li>\n\n\n\n<li><strong>Heart health<\/strong>\u00a0\u2013 Omega-3s, CoQ10<\/li>\n\n\n\n<li><strong>Brain function<\/strong>\u00a0\u2013 Ginkgo biloba, DHA<\/li>\n\n\n\n<li><strong>Bone density<\/strong>\u00a0\u2013 Calcium, vitamin D<\/li>\n\n\n\n<li><strong>Immune support<\/strong>\u00a0\u2013 Vitamin C, zinc, probiotics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding these needs helps craft a message that resonates with them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Baby Boomers Buy Supplements Differently<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Age-Related Health Issues and Prevention<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers are looking for solutions to problems that affect their&nbsp;<strong>daily life, mobility, and longevity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike younger consumers who may buy supplements for fitness or beauty trends,\u00a0<strong>Baby Boomers are more concerned with preventing illness, maintaining independence, and staying active<\/strong>. Prevention is a major driving factor for Baby Boomers. They are also more skeptical and require\u00a0<strong>proof, trust, and credibility<\/strong>\u00a0before making a purchase. <br \/><br \/>Unlike younger consumers who might take supplements for fitness or beauty, Boomers are\u00a0<strong>proactive about preventing illness<\/strong>\u00a0and maintaining independence as they age.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Interest in Longevity and Quality of Life<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Many Baby Boomers take supplements to&nbsp;<strong>stay active longer<\/strong>. Whether it\u2019s for&nbsp;<strong>reducing inflammation, improving memory, or maintaining mobility<\/strong>, they see supplements as an investment in their future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Influence of Doctors and Medical Recommendations<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike younger audiences who rely on social media influencers, Baby Boomers trust medical professionals. Endorsements from&nbsp;<strong>doctors, pharmacists, and scientific studies<\/strong>&nbsp;greatly impact their purchasing decisions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Role of Trust in Supplement Brands<\/strong> is Even More Important for This Segment<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Since many Boomers have experienced\u00a0<strong>scams and misleading health claims<\/strong>, they are cautious. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Establishing credibility is essential when marketing to this group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boomers don\u2019t just buy supplements based on need. They buy based on\u00a0<strong>four primary forces<\/strong>\u00a0that push and pull them toward a decision.<br \/><br \/>Those forces are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Desire<\/strong>\u00a0\u2013 Boomers want to fix a problem or improve their health to remain independent in their later years of life.<\/li>\n\n\n\n<li><strong>Hope<\/strong>\u00a0\u2013 Boomers need to believe that your supplement could be the missing solution.<\/li>\n\n\n\n<li><strong>Trust<\/strong>\u00a0\u2013 Boomers need confidence in who they are buying from (this does not necessarily mean the brand).<\/li>\n\n\n\n<li><strong>Belief<\/strong>\u00a0\u2013 Boomers must believe your supplement aligns with their values.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">These forces&nbsp;<strong>fit together uniquely<\/strong>&nbsp;for every buyer, making supplement marketing more&nbsp;<strong>nuanced and strategic<\/strong>&nbsp;than other consumer products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The First Two Buying Forces: Desire &amp; Hope<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desire: The Push Toward Change<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first driving force in supplement buying is\u00a0<strong>desire<\/strong>. Baby Boomers may feel discomfort, pain, or dissatisfaction with their current state of health, creating the\u00a0<strong>desire for a solution<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But desire alone isn\u2019t enough. If they don\u2019t feel a strong enough push toward making a change, they\u2019ll\u00a0<strong>stay in research mode forever<\/strong>, watching videos, reading articles, and never committing to a product.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">So Here&#8217;s <strong>How to Amplify Desire in Marketing<\/strong> to Boomers<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To&nbsp;<strong>intensify<\/strong>&nbsp;desire, marketers should tap into three key areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Functional Desire<\/strong>\u00a0\u2013 What the supplement actually does (e.g., lowers blood pressure, improves digestion).<\/li>\n\n\n\n<li><strong>Social Desire<\/strong>\u00a0\u2013 How it improves the boomer&#8217;s social life (e.g., arthritis relief helps them play with grandkids, and play more <a href=\"https:\/\/creativethirst.com\/blog\/hydration-supplement-trend\/\">pickleball<\/a>).<\/li>\n\n\n\n<li><strong>Emotional Desire<\/strong>\u00a0\u2013 This is the deep emotional impact (for a boomer it&#8217;s typically around the fear of losing independence).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example: A supplement ad might say,\u00a0<em>\u201cRegain your mobility and say YES to more family activities\u2014without joint pain holding you back.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hope: The Energy Behind the Purchase<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hope is what turns desire into action. Baby Boomers must believe that the supplement\u00a0<strong>has something unique that will work for them<\/strong>, even if they\u2019ve tried other products before.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Build Hope in Marketing<\/strong> to Boomers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase\u00a0<strong>scientific backing<\/strong>\u00a0and unique ingredients.<\/li>\n\n\n\n<li>Provide\u00a0<strong>testimonials from real users in their age group<\/strong>.<\/li>\n\n\n\n<li>Offer a\u00a0<strong>clear explanation of how the supplement works<\/strong>\u00a0in the body.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example: A product page might highlight,&nbsp;<em>\u201cThe only supplement with patented turmeric extract clinically proven to reduce inflammation by 47% in 8 weeks.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If&nbsp;<strong>desire and hope<\/strong>&nbsp;aren\u2019t strong enough, potential customers will hesitate, second-guess, or abandon the purchase altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the next two <a href=\"https:\/\/creativethirst.com\/blog\/the-buying-forces-behind-selling-dietary-supplements\/\">buying forces<\/a> come in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Next Two Buying Forces: Trust &amp; Belief<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trust: The Foundation of Any Supplement Sale<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers are highly skeptical. Years of&nbsp;<strong>misleading health claims and scammy products<\/strong>&nbsp;have made trust a&nbsp;<strong>non-negotiable factor<\/strong>&nbsp;in supplement sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Build Trust in Marketing<\/strong> to Boomers<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doctor endorsements<\/strong>\u00a0\u2013 A health professional backing the product.<\/li>\n\n\n\n<li><strong>Third-party certifications<\/strong>\u00a0\u2013 GMP, NSF, USP, or clinical studies.<\/li>\n\n\n\n<li><strong>Transparent ingredient lists<\/strong>\u00a0\u2013 No hidden fillers or synthetic additives.<\/li>\n\n\n\n<li><strong>Money-back guarantees<\/strong>\u00a0\u2013 A risk-free way to try the product.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example:&nbsp;<em>\u201cDeveloped by leading cardiologists and backed by 12+ clinical studies.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Belief: Aligning with the Customer\u2019s Mindset<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Belief is the emotional connection between&nbsp;<strong>what the customer already believes<\/strong>&nbsp;and how your supplement fits into that belief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a Baby Boomer believes in\u00a0<strong>natural healing<\/strong>, they are more likely to trust\u00a0<strong>herbal-based supplements<\/strong>\u00a0over synthetic ones. If they <strong>distrust Big Pharma<\/strong>, they\u2019ll resonate with a supplement marketed as an alternative to prescription drugs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Align with Beliefs<\/strong> of Boomers <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use values-based messaging<\/strong>\u00a0\u2013 \u201cA natural approach to joint health.\u201d<\/li>\n\n\n\n<li><strong>Highlight alternative medicine support<\/strong>\u00a0\u2013 \u201cInspired by Ayurvedic and holistic healing.\u201d<\/li>\n\n\n\n<li><strong>Showcase lifestyle fit<\/strong>\u00a0\u2013 \u201cPerfect for active seniors who love staying on the go.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example:&nbsp;<em>\u201cFinally, a heart health solution without the side effects of prescription drugs.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By understanding the&nbsp;<strong>push (desire &amp; hope) and pull (trust &amp; belief) forces<\/strong>, supplement marketers can craft messages that&nbsp;<strong>naturally guide<\/strong>&nbsp;Baby Boomers toward a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you reach boomers to sell to them?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Marketing Strategies for Reaching Baby Boomers<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Focusing on Education and Transparency<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers\u00a0<strong>research products thoroughly<\/strong>\u00a0before purchasing. <br \/><br \/>Brands that provide clear, evidence-based information about supplements will gain their trust.\u00a0<br \/><br \/><strong>Educational blog posts, clinical studies, and expert opinions<\/strong>\u00a0help position a brand as an authority.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Leveraging Testimonials and Social Proof<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Real customer reviews and&nbsp;<strong>before-and-after success stories<\/strong>&nbsp;resonate well with this generation. They want to hear from&nbsp;<strong>people their age<\/strong>&nbsp;who have benefited from the supplements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Emphasizing Quality, Safety, and Effectiveness<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Since Baby Boomers prioritize safety, highlight:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Certifications (GMP, NSF, USP)<\/strong><\/li>\n\n\n\n<li><strong>Clinical research backing your products<\/strong><\/li>\n\n\n\n<li><strong>Natural and high-quality ingredients<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Official endorsements from&nbsp;<strong>health organizations, nutritionists, and doctors<\/strong>&nbsp;make a big difference. Use verified badges and third-party testing results to reinforce credibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best Marketing Channels to Target Baby Boomers<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Traditional Media (TV, Newspapers, Magazines)<\/strong> still works<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While digital marketing is growing,\u00a0<strong>traditional advertising is still effective<\/strong>\u00a0for Baby Boomers. Consider print ads in\u00a0<strong>health magazines, newspapers, and TV commercials<\/strong>\u00a0on conservative channels on both TV and radio do very well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Digital Marketing (Email, Social Media, Websites)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike younger generations, Baby Boomers Facebook is the best platform, followed by YouTube for\u00a0<strong>educational video content<\/strong>. But, instead of influencers, use\u00a0<strong>doctors, nutritionists, and satisfied customers<\/strong>\u00a0to build trust and credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Direct Mail and Print Advertising<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike Millennials, Baby Boomers still&nbsp;<strong>check their mail daily<\/strong>. Sending&nbsp;<strong>brochures, coupons, or free samples<\/strong>&nbsp;can be a great way to gain their trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unlocking the Baby Boomer Supplement Market<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Baby Boomers take longer to decide when buying supplements.<br \/><br \/>They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing supplements to Baby Boomers is not just about advertising\u2014it\u2019s about understanding the\u00a0<strong>unique emotional and functional forces<\/strong>\u00a0that drive their purchasing decisions. <strong>Trust<\/strong>\u00a0is the biggest factor. Without credibility, endorsements, and transparency, they won\u2019t buy. You need all 4 forces working together.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desire &amp; Hope<\/strong>\u00a0push them toward a solution.<\/li>\n\n\n\n<li><strong>Trust &amp; Belief<\/strong>\u00a0pull them toward making a final purchase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By&nbsp;<strong>aligning marketing messages<\/strong>&nbsp;with these forces and using the right channels, supplement brands can&nbsp;<strong>effectively connect with Baby Boomers, build lasting trust, and drive consistent sales<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the Unique Supplement Buying Process People don\u2019t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply\u00a0personal, emotional, and complex. The decision-making process is not just about function it&#8217;s also about trust, belief, and the emotional push toward change. For&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/\">Continue reading <span class=\"screen-reader-text\">Marketing Supplements to Baby Boomers<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-4919","post","type-post","status-publish","format-gallery","hentry","category-supplement-marketing","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Supplements to Baby Boomers<\/title>\n<meta name=\"description\" content=\"Marketing Supplements to Baby Boomers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Supplements to Baby Boomers\" \/>\n<meta property=\"og:description\" content=\"Marketing Supplements to Baby Boomers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Marketing Supplements to Baby Boomers\",\"datePublished\":\"2025-03-25T12:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/\"},\"wordCount\":1612,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/baby-boomer-supplement-market.jpg\",\"articleSection\":[\"Supplement Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/\",\"name\":\"Marketing Supplements to Baby Boomers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/baby-boomer-supplement-market.jpg\",\"datePublished\":\"2025-03-25T12:00:00+00:00\",\"description\":\"Marketing Supplements to Baby Boomers\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/baby-boomer-supplement-market.jpg\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/baby-boomer-supplement-market.jpg\",\"width\":500,\"height\":333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/marketing-supplements-to-baby-boomers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Supplements to Baby Boomers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Supplements to Baby Boomers","description":"Marketing Supplements to Baby Boomers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Supplements to Baby Boomers","og_description":"Marketing Supplements to Baby Boomers","og_url":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2025-03-25T12:00:00+00:00","og_image":[{"width":500,"height":333,"url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg","type":"image\/jpeg"}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"Marketing Supplements to Baby Boomers","datePublished":"2025-03-25T12:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/"},"wordCount":1612,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#primaryimage"},"thumbnailUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg","articleSection":["Supplement Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/","url":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/","name":"Marketing Supplements to Baby Boomers","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#primaryimage"},"thumbnailUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg","datePublished":"2025-03-25T12:00:00+00:00","description":"Marketing Supplements to Baby Boomers","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#primaryimage","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2025\/02\/baby-boomer-supplement-market.jpg","width":500,"height":333},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/marketing-supplements-to-baby-boomers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Supplements to Baby Boomers"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/4919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=4919"}],"version-history":[{"count":6,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/4919\/revisions"}],"predecessor-version":[{"id":4938,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/4919\/revisions\/4938"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=4919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=4919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=4919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}