{"id":5142,"date":"2025-08-26T08:00:00","date_gmt":"2025-08-26T12:00:00","guid":{"rendered":"https:\/\/creativethirst.com\/blog\/?p=5142"},"modified":"2025-08-01T17:03:32","modified_gmt":"2025-08-01T21:03:32","slug":"why-fewer-deals-are-creating-bigger-winners-in-health-and-nutrition","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/why-fewer-deals-are-creating-bigger-winners-in-health-and-nutrition\/","title":{"rendered":"Why fewer deals are creating bigger winners in health and nutrition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Health business investment deal numbers are down. Way down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the companies getting funded? They&#8217;re hitting it big.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is 2025&#8217;s weirdest money story. And it&#8217;s creating opportunities most people are missing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Numbers Tell a Wild Story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what happened in the first half of 2025:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Financings dropped 13% from last year. Only 336 deals got done. That&#8217;s the lowest number in years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M&amp;A deals fell even harder. Only 86 transactions happened. If this pace continues, we&#8217;ll see 20% fewer deals than 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds terrible, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Less Is Actually More<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the twist nobody saw coming. With fewer deals happening, the money is getting concentrated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it. Same amount of investor cash. Fewer companies to split it between. Each winner gets a bigger slice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies that do get funded are raising serious money:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fay raised $25 million for nutrition counseling<\/li>\n\n\n\n<li>AtmosZero closed $21 million<\/li>\n\n\n\n<li>Crown Affair secured $9 million<\/li>\n\n\n\n<li>ModifyHealth got $13.5 million<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These aren&#8217;t small checks. These are game-changing rounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Pickiness Advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Investors got super picky in 2025. They stopped funding everything. Now they only fund the best stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This created two groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The chosen few:<\/strong>\u00a0Getting tons of money and attention<\/li>\n\n\n\n<li><strong>Everyone else:<\/strong>\u00a0Getting nothing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re in the chosen few, life is amazing. If you&#8217;re not, you&#8217;re struggling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But here&#8217;s the secret. Being in the chosen few isn&#8217;t about luck. It&#8217;s about understanding what investors actually want right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s Actually Getting Funded<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The data shows five clear trends for what&#8217;s hot:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. GLP-1 and Ozempic Solutions<\/strong>&nbsp;Major players like Nestl\u00e9 are repositioning entire brands around this. It&#8217;s bigger than weight loss. It&#8217;s a complete market shift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Personalized Nutrition<\/strong>&nbsp;Fay&#8217;s $25 million round proves it. People want custom solutions, not generic products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Food as Medicine<\/strong>&nbsp;ModifyHealth&#8217;s funding shows investors believe food can replace drugs for some conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Technology-Enabled Health<\/strong>&nbsp;Apps, AI, and data are making health products smarter and more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Sustainable Nutrition<\/strong>&nbsp;Climate-conscious health solutions are getting serious money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Technology Shift<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a big change. Money is flowing from brands to technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Old way: Fund a supplement brand, hope it gets big. New way: Fund the technology that makes many brands possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors realized something. Brands are risky. Technology platforms serve many brands. That&#8217;s safer and more scalable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This explains why AgTech\/FoodTech\/Biotech deals are actually up 7% while everything else is down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Ozempic Effect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s talk about the elephant in the room. GLP-1 drugs like Ozempic changed everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suddenly, 20 million Americans are on weight loss drugs. These people have new needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They eat less but need more nutrients<\/li>\n\n\n\n<li>They have side effects that need solutions<\/li>\n\n\n\n<li>They want healthy, high-protein foods<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This created a massive new market overnight. Smart companies are building products specifically for GLP-1 users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors call this a &#8220;gamechanger.&#8221; And they&#8217;re throwing money at it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Timing Matters Right Now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most people think this investment drought is bad news. They&#8217;re wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is actually the perfect time to start a health company. Here&#8217;s why:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Less competition.<\/strong>&nbsp;Most entrepreneurs gave up. The field is wide open.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desperate investors.<\/strong>&nbsp;They need good deals. If you have one, they&#8217;ll pay premium prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proven concepts only.<\/strong>&nbsp;The market killed all the weak ideas. Only the strong ones survive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lower costs.<\/strong>&nbsp;Everything from talent to manufacturing is cheaper now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Secret Pattern<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I noticed something interesting in the successful deals. They all follow the same pattern:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong>&nbsp;Identify a specific health problem that affects millions of people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:<\/strong>&nbsp;Create a technology-enabled solution (not just another supplement).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:<\/strong>&nbsp;Prove it works with real data and customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4:<\/strong>&nbsp;Show how it can scale beyond just one product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies that follow this pattern get funded. Companies that don&#8217;t, get ignored.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Green Shoots Nobody Talks About<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite all the doom and gloom, smart money sees opportunity everywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">March 2024 showed promise. Health and nutrition financings were up 5% from March 2023. Food and beverage transactions jumped 7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This suggests the worst is over. Money is starting to flow again. But it&#8217;s flowing differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The International Angle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s something most people miss. While U.S. deals are down, international opportunities are exploding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Europe is leading innovation in women&#8217;s supplements. Asia is driving personalized nutrition. Germany just had its largest AgTech Series A ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smart investors are looking globally. They&#8217;re finding opportunities where others only see problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What This Means for Everyone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Entrepreneurs:<\/strong>&nbsp;Don&#8217;t wait for the market to recover. Start now while competition is low.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Investors:<\/strong>&nbsp;The best deals are happening right now. But you need to be very selective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Employees:<\/strong>&nbsp;Join health companies that got recent funding. They&#8217;re the ones with staying power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Consumers:<\/strong>&nbsp;Expect better, more targeted health products. The weak companies are gone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 2025 Prediction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on all the data, here&#8217;s what I think happens next:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment drought continues for most companies. But the winners get even bigger rounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology becomes more important than brands. Platforms beat products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ozempic and GLP-1 create an entirely new health category worth billions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">International expansion becomes the key to growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalization goes from nice-to-have to must-have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Opportunity Hidden in Plain Sight<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While everyone focuses on the declining deal numbers, they&#8217;re missing the real story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies that survive this drought will dominate the next decade. They&#8217;ll have less competition, more resources, and proven business models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a crisis. It&#8217;s a filtering process. And the filter is working.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025&#8217;s investment story isn&#8217;t about fewer deals. It&#8217;s about better deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quality is replacing quantity. Strategy is replacing hope. Technology is replacing hype.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies that understand this are raising huge rounds while their competitors disappear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment drought isn&#8217;t making everyone poor. It&#8217;s making the smart players incredibly rich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question isn&#8217;t whether you can survive the drought. The question is whether you&#8217;re smart enough to use it to your advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because while everyone else is complaining about the lack of money, the winners are quietly collecting all of it.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Health business investment deal numbers are down. Way down. But the companies getting funded? They&#8217;re hitting it big. This is 2025&#8217;s weirdest money story. And it&#8217;s creating opportunities most people are missing. The Numbers Tell a Wild Story Here&#8217;s what happened in the first half of 2025: Financings dropped 13% from last year. Only 336&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/why-fewer-deals-are-creating-bigger-winners-in-health-and-nutrition\/\">Continue reading <span class=\"screen-reader-text\">Why fewer deals are creating bigger winners in health and nutrition<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5142","post","type-post","status-publish","format-gallery","hentry","category-supplement-marketing","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why fewer deals are creating bigger winners in health and nutrition<\/title>\n<meta name=\"description\" content=\"Why fewer deals are creating bigger winners in health and nutrition\" \/>\n<meta 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