{"id":5153,"date":"2025-12-16T08:00:00","date_gmt":"2025-12-16T12:00:00","guid":{"rendered":"https:\/\/creativethirst.com\/blog\/?p=5153"},"modified":"2025-10-24T15:15:42","modified_gmt":"2025-10-24T19:15:42","slug":"the-5th-quarter-why-smart-dtc-supplement-brands-are-winning-by-playing-a-different-game","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-5th-quarter-why-smart-dtc-supplement-brands-are-winning-by-playing-a-different-game\/","title":{"rendered":"Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>The secret marketing period that most supplement companies completely ignore<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every business knows about Q1, Q2, Q3, and Q4. But the smartest DTC supplement brands play a 5th quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This invisible quarter is where real money gets made. While competitors rest, winners work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to dominate the 5th quarter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the 5th Quarter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 5th quarter isn&#8217;t on any calendar. It&#8217;s the mental space between planning and doing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most supplement brands think in cycles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q1: New Year resolutions<\/li>\n\n\n\n<li>Q2: Summer prep<\/li>\n\n\n\n<li>Q3: Back to school<\/li>\n\n\n\n<li>Q4: Holiday rush<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But smart brands think differently. They play the 5th quarter. This is when they prepare for what&#8217;s coming next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In health and wellness marketing, &#8220;Q5&#8221; refers to\u00a0<strong>the extra quarter you might never have known existed<\/strong> and the most underrated one too. Q5 runs from just after Christmas through to the end of December. During this post-holiday lull, many brands tend to slow down and decrease spending after heavy investments in the run-up to the holidays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The post-holiday period, typically the weeks following Christmas, where brands capitalize on the &#8220;New Year, New Me&#8221; mindset by promoting health and fitness products, gym memberships, wellness routines, and other self-improvement initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Becasue, people are often motivated to make positive changes after the holiday season&nbsp;it&#8217;s considered a prime opportunity to reach new customers looking to prioritize their health and wellbeing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Q5 Matters<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Lower Advertising Costs<\/strong>\u00a0&#8211; CPMs drop significantly (28% lower on Meta, 19-27% improvement in various metrics) as big brands exhaust budgets and pull back after Christmas.<\/li>\n\n\n\n<li><strong>Reduced Competition<\/strong>\u00a0&#8211; Most brands wind down after the holidays, creating less noise and easier market penetration.<\/li>\n\n\n\n<li><strong>High Consumer Intent Still Exists<\/strong>\u00a0&#8211; 92% of consumers plan to continue shopping; 47% make additional purchases post-holiday.<\/li>\n\n\n\n<li><strong>Behavioral Shift<\/strong>\u00a0&#8211; Consumers move from &#8220;gift-buying for others&#8221; to &#8220;shopping for themselves&#8221; and using gift cards\/cash received as gifts. Messaging focused on self-improvement and personal purchases.<\/li>\n\n\n\n<li><strong>High Engagement<\/strong>\u00a0&#8211; Device usage remains elevated as people relax at home; new devices from Christmas come online; social media usage spikes.<\/li>\n\n\n\n<li><strong>&#8220;New Year, New Me&#8221; Mindset<\/strong>\u00a0&#8211; Perfect timing for supplement,  health\/fitness, beauty, wellness, brands.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">The Problem with Quarter Thinking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quarterly thinking makes you reactive. You&#8217;re always chasing trends that already happened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When everyone launches weight loss products in January, you&#8217;re too late. The smart money was spent in October preparing for January.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When everyone pushes immunity products in fall, you&#8217;re behind. The winners started building immunity messaging in summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The truth:<\/strong>&nbsp;By the time you see a trend, it&#8217;s over.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the 5th Quarter Works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The 5th quarter happens in your head. It&#8217;s strategic thinking time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While competitors execute this quarter&#8217;s plan, you&#8217;re building next quarter&#8217;s advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong>&nbsp;In Q2, everyone sells summer body supplements. 5th quarter thinkers are already planning Q4 stress and immunity products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another example:<\/strong>&nbsp;In Q4, everyone pushes gift sets. 5th quarter players are preparing Q1 gut health campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Supplement Industry&#8217;s Blind Spots<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The supplement industry has predictable blind spots. Smart marketers exploit them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>January:<\/strong>&nbsp;Everyone does weight loss. But people also want energy and mental clarity after holiday excess.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>March:<\/strong>&nbsp;Everyone targets spring cleaning. But allergy season is starting. Immunity products win.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>June:<\/strong>&nbsp;Everyone pushes beach body. But people are traveling more. Digestive health matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>September:<\/strong>&nbsp;Everyone talks back to school. But stress levels are rising. Adaptogen season begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>November:<\/strong>&nbsp;Everyone does immune support. But people are already thinking about New Year changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5th Quarter Strategy #1: Counter-Programming<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When everyone zigs, you zag. This creates opportunity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When competitors push:<\/strong>&nbsp;Weight loss in January&nbsp;<strong>You focus on:<\/strong>&nbsp;Mental clarity and energy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When competitors push:<\/strong>&nbsp;Summer body in May<br \/><strong>You focus on:<\/strong>&nbsp;Travel wellness and digestive support<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When competitors push:<\/strong>&nbsp;Immunity in October&nbsp;<strong>You focus on:<\/strong>&nbsp;Stress management and sleep<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Counter-programming works because competition is lower. Ad costs drop. Customer attention increases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5th Quarter Strategy #2: Early Positioning<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start your messaging before the trend peaks. This makes you look like a leader, not a follower.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timeline example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>January: Everyone launches immunity products<\/li>\n\n\n\n<li>You: Started immunity messaging in November<\/li>\n\n\n\n<li>Result: You look prescient. They look reactive.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>May: Everyone pushes summer supplements<\/li>\n\n\n\n<li>You: Started beach body prep in February<\/li>\n\n\n\n<li>Result: You own the conversation early.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Early positioning creates thought leadership. Customers see you as the expert who saw it coming.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5th Quarter Strategy #3: Trend Bridging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Connect today&#8217;s trend to tomorrow&#8217;s opportunity. This extends your campaign life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong>&nbsp;Weight loss transitions to muscle building<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>January: &#8220;Lose the weight&#8221;<\/li>\n\n\n\n<li>March: &#8220;Build the muscle&#8221;<\/li>\n\n\n\n<li>Same customer, extended journey<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another example:<\/strong>&nbsp;Summer energy transitions to back-to-school focus<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>June: &#8220;Summer energy for adventures&#8221;<\/li>\n\n\n\n<li>August: &#8220;Mental energy for productivity&#8221;<\/li>\n\n\n\n<li>Same product, different positioning<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trend bridging increases customer lifetime value. One campaign becomes two.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Content Calendar Revolution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most supplement brands plan content quarterly. 5th quarter thinkers plan 12 months ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Traditional approach:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan Q1 content in December<\/li>\n\n\n\n<li>Always scrambling<\/li>\n\n\n\n<li>Always reactive<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5th quarter approach:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan all year in September<\/li>\n\n\n\n<li>Always prepared<\/li>\n\n\n\n<li>Always proactive<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This advance planning creates competitive advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better influencer partnerships<\/li>\n\n\n\n<li>Lower production costs<\/li>\n\n\n\n<li>Higher quality content<\/li>\n\n\n\n<li>More strategic messaging<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Psychology in the 5th Quarter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customers have hidden seasonal needs. 5th quarter marketers identify them first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hidden need:<\/strong>&nbsp;February energy crashes after New Year motivation fades&nbsp;<strong>Opportunity:<\/strong>&nbsp;&#8220;Motivation maintenance&#8221; supplements<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hidden need:<\/strong>&nbsp;July stress from summer pressure to look good&nbsp;<strong>Opportunity:<\/strong>&nbsp;Stress-reducing adaptogens marketed for confidence<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hidden need:<\/strong>&nbsp;September overwhelm from schedule changes<br \/><strong>Opportunity:<\/strong>&nbsp;Focus and clarity supplements for life transitions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding hidden needs creates blue ocean opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Inventory Advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5th quarter thinking changes how you manage inventory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Traditional thinking:<\/strong>&nbsp;Stock up before demand spikes&nbsp;<strong>5th quarter thinking:<\/strong>&nbsp;Stock up before competitors realize demand is coming<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong>&nbsp;While everyone builds immunity inventory in September, you built it in July. Better prices, better supply, better positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another example:<\/strong>&nbsp;While everyone orders weight loss inventory in November, you ordered in August. Lower costs, guaranteed supply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early inventory planning creates cost advantages and supply security.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Platform-Specific 5th Quarter Plays<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different platforms have different 5th quarter opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email marketing:<\/strong>&nbsp;Build sequences for trends that haven&#8217;t started yet&nbsp;<strong>Social media:<\/strong>&nbsp;Create content libraries for future seasonal moments<br \/><strong>Paid ads:<\/strong>&nbsp;Develop creative assets before trend peaks hit&nbsp;<strong>Influencer marketing:<\/strong>&nbsp;Lock in partnerships before rates increase<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform preparation creates execution advantages when trends hit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Competitive Intelligence Edge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5th quarter thinkers study competitor patterns. This reveals opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What to track:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When competitors launch seasonal campaigns<\/li>\n\n\n\n<li>Which messages they use repeatedly<\/li>\n\n\n\n<li>Where they focus ad spend<\/li>\n\n\n\n<li>What products they promote when<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to exploit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launch one month earlier than their pattern<\/li>\n\n\n\n<li>Use messaging angles they ignore<\/li>\n\n\n\n<li>Target audiences they miss<\/li>\n\n\n\n<li>Promote alternatives to their focus products<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Competitive intelligence turns patterns into profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring 5th Quarter Success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional metrics miss 5th quarter value. You need different measurements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Traditional metrics:<\/strong>&nbsp;Monthly revenue, quarterly growth&nbsp;<strong>5th quarter metrics:<\/strong>&nbsp;Market timing, message resonance, competitive advantage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Questions to ask:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did we lead or follow the trend?<\/li>\n\n\n\n<li>Were we first or fifth to market?<\/li>\n\n\n\n<li>Do customers see us as trend leaders?<\/li>\n\n\n\n<li>Are competitors copying our positioning?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leading indicators matter more than lagging indicators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Seasonal Arbitrage Opportunity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5th quarter thinking creates seasonal arbitrage opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Summer:<\/strong>&nbsp;Buy winter inventory at discounts&nbsp;<strong>Winter:<\/strong>&nbsp;Plan summer campaigns while costs are low&nbsp;<strong>Peak season:<\/strong>&nbsp;Prepare off-season positioning<br \/><strong>Off-season:<\/strong>&nbsp;Build peak season advantages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbitrage thinking maximizes margins and minimizes costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building Your 5th Quarter System<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a 5th quarter approach requires systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong>&nbsp;Map your industry&#8217;s seasonal patterns&nbsp;<strong>Step 2:<\/strong>&nbsp;Identify the gaps between seasons<br \/><strong>Step 3:<\/strong>&nbsp;Plan counter-programming opportunities&nbsp;<strong>Step 4:<\/strong>&nbsp;Build 12-month content calendars&nbsp;<strong>Step 5:<\/strong>&nbsp;Create early warning systems for trends<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Systems turn 5th quarter thinking into sustainable advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5th Quarter Mindset<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5th quarter success requires a different mindset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From:<\/strong>&nbsp;&#8220;What should we do this quarter?&#8221;&nbsp;<strong>To:<\/strong>&nbsp;&#8220;What should we prepare for next quarter?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From:<\/strong>&nbsp;&#8220;How do we respond to this trend?&#8221;<br \/><strong>To:<\/strong>&nbsp;&#8220;How do we lead the next trend?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From:<\/strong>&nbsp;&#8220;When should we launch this campaign?&#8221;&nbsp;<strong>To:<\/strong>&nbsp;&#8220;When should we start building this campaign?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mindset shifts create strategic advantages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common 5th Quarter Mistakes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even smart marketers make 5th quarter mistakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mistake #1:<\/strong>&nbsp;Planning too far ahead (18+ months)&nbsp;<strong>Fix:<\/strong>&nbsp;Focus on 6-12 month horizons<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mistake #2:<\/strong>&nbsp;Ignoring current quarter performance<br \/><strong>Fix:<\/strong>&nbsp;Balance future planning with present execution<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mistake #3:<\/strong>&nbsp;Over-complicating the strategy&nbsp;<strong>Fix:<\/strong>&nbsp;Simple systems beat complex theories<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mistake #4:<\/strong>&nbsp;Not testing early hypotheses&nbsp;<strong>Fix:<\/strong>&nbsp;Small tests before big bets<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding mistakes accelerates 5th quarter success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most DTC supplement brands play the same quarterly game. They compete on execution in predictable cycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5th quarter thinkers play a different game. They compete on timing, positioning, and strategic thinking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While everyone else fights over January weight loss customers, 5th quarter brands are already building February energy campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While everyone else scrambles for Q4 inventory, 5th quarter brands locked in supply months earlier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 5th quarter isn&#8217;t about working harder. It&#8217;s about thinking differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The question:<\/strong>&nbsp;Are you ready to stop playing everyone else&#8217;s game and start playing your own?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 5th quarter is waiting. Your competitors aren&#8217;t even looking for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s your advantage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The secret marketing period that most supplement companies completely ignore. Every business knows about Q1, Q2, Q3, and Q4. But the smartest DTC supplement brands play a 5th quarter. This invisible quarter is where real money gets made. While competitors rest, winners work. Here&#8217;s how to dominate the 5th quarter. What Is the 5th Quarter?&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/the-5th-quarter-why-smart-dtc-supplement-brands-are-winning-by-playing-a-different-game\/\">Continue reading <span class=\"screen-reader-text\">Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-5153","post","type-post","status-publish","format-gallery","hentry","category-supplement-marketing","post_format-post-format-gallery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game<\/title>\n<meta name=\"description\" content=\"Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-5th-quarter-why-smart-dtc-supplement-brands-are-winning-by-playing-a-different-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game\" \/>\n<meta property=\"og:description\" content=\"Q5 Marketing: How Smart DTC Supplement Brands Are Winning by Playing a Different Game\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/the-5th-quarter-why-smart-dtc-supplement-brands-are-winning-by-playing-a-different-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta 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