{"id":519,"date":"2011-09-20T07:00:53","date_gmt":"2011-09-20T11:00:53","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=519"},"modified":"2023-10-15T13:49:15","modified_gmt":"2023-10-15T17:49:15","slug":"the-top-21-converting-secrets-from-bryan-eisenberg","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/","title":{"rendered":"The Top 21 Converting Secrets From Bryan Eisenberg"},"content":{"rendered":"
\n
\"bryan<\/figure>\n<\/div>\n\n\n

I had the pleasure of meeting Bryan Eisenberg<\/a>, professional speaker, best selling author and authority in online marketing,  and someone I greatly admire, at the Affiliate Summit<\/a> East. Before his keynote I had a chance to chat with Bryan about his new upcoming book and snap a quick photo with him. I felt like such a fanboy for asking for a photo but I’m glad I did. Thanks again for chatting and for the photo Bryan.<\/p>\n\n\n\n

Bryan Eisenberg delivered one of three very powerful, information packed keynotes at the Summit. Bryan packed in a full hour, revealing the top 21 Converting Secrets, that he’s seen across several the top companies over the years. Of which I’ won’t share any of the examples Bryan used out of respect for his content and knowledge in the conversion optimization field.<\/p>\n\n\n\n

The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone. The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.<\/p>\n\n\n\n

So what’s consistent across the best of the best? Well, that’s the secret.<\/p>\n\n\n\n

21 Converting Secrets<\/h2>\n\n\n\n
    \n
  1. A Strong Value Proposition
    Value.\u00a0    Why should a visitor buy from you? <\/a><\/li>\n\n\n\n
  2. Persuasive Relevant Offers<\/li>\n\n\n\n
  3. They Reinforce the Offer Site Wide<\/li>\n\n\n\n
  4. Maintain Scent Across a Campaign
    Scent is based on a concept by Peter Pirolli,\u00a0called     Information Foraging Theory <\/a><\/li>\n\n\n\n
  5. An Understanding of The Customer Buying Process
    This is a key component to success for any business,     understand how your customers buy<\/a> and it will be easier for you to sell to them.<\/li>\n\n\n\n
  6. Appeal to Multiple Persona Segments<\/a><\/li>\n\n\n\n
  7. They Don’t Slice and Dice Testing<\/li>\n\n\n\n
  8. Leverage Social Commerce<\/li>\n\n\n\n
  9. They Use Social Proof
    To learn more about how to use social proof read my blog post     here<\/a> and here<\/a><\/li>\n\n\n\n
  10. Promotions and Up-Sells<\/li>\n\n\n\n
  11. They Use Reviews<\/li>\n\n\n\n
  12. They Gather Feedback and Research<\/a>
    There\u2019s an old saying \u2013 You have two ears and one mouth so you should listen twice as much as you talk.  This is true in all aspects of life, relationships, business and conversion rate optimization.<\/li>\n\n\n\n
  13. They Use Robert Cialdini’s 6 Persuasion Principles
    The best book on influence and conversion rate optimization ever written,     Influence: Science and Practice<\/a>, which outlines the six weapons of influence great detail.
    – Receprocity
    – Commitment and Consistency
    –     Social Proof<\/a>
    –     Liking<\/a>
    – Authority
    – Scarcity
    I highly recommend you buy Dr. Cialdini’s book and read it twice.<\/li>\n\n\n\n
  14. They Make Forms Engaging<\/li>\n\n\n\n
  15. They Provide Point of Action Assurances<\/li>\n\n\n\n
  16. They Keep You in the Process<\/li>\n\n\n\n
  17. They Consider Email Preview<\/li>\n\n\n\n
  18. They Budget For Experience
    Read my thoughts on budgeting for conversion     here<\/a><\/li>\n\n\n\n
  19. They Have a System for Prioritizing<\/li>\n\n\n\n
  20. They Make Data Driven\u00a0Decisions<\/a>
    It’s no longer enough to rely on design to support the look or usability of a website. Look and feel can only frame the way a visitor interprets a message and usability can only ensure that a site is easy to use. The maturity of this new age of metrics and the convergence of marketing with design will force web sites to move beyond just matching a brand style and move into accountability.<\/li>\n\n\n\n
  21. They Know How To Execute Rapidly<\/li>\n<\/ol>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n

    This diagnostic reveals the specific bottlenecks limiting your supplement brand’s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n

    \n
    GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n
    \n\n\n\n
    \n
    \n
    \n
    \n
    \"Health<\/a><\/figure>\n<\/div>\n\n\n\n
    \n

    Listen to the Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

    \n
    \n
    \"\"<\/a><\/figure>\n<\/div>\n\n\n\n
    \n
    \"Listen<\/a><\/figure>\n<\/div>\n\n\n\n
    \n
    \"Listen<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The main take away from the keynote was that the top converting companies are not doing anything remarkably different from mid level converting competitors, there is no special ingredient. But rather many spices combined and cooked to perfection to get results that are bigger than any one part alone. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,48,3,50,20],"tags":[29,33,34,36,35],"class_list":["post-519","post","type-post","status-publish","format-standard","hentry","category-ab-testing","category-conversion-rate-marketing","category-conversion-rate-optimization","category-internet-marketing","category-multivariant-testing","tag-affiliate-summit","tag-bryan-eisenberg","tag-conversion-conference","tag-emetrics-summit","tag-robert-cialdini","entry"],"yoast_head":"\nBryan Eisenberg's Top 21 Conversion Rate Secrets<\/title>\n<meta name=\"description\" content=\"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bryan Eisenberg's Top 21 Conversion Rate Secrets\" \/>\n<meta property=\"og:description\" content=\"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-20T11:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T17:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"The Top 21 Converting Secrets From Bryan Eisenberg\",\"datePublished\":\"2011-09-20T11:00:53+00:00\",\"dateModified\":\"2023-10-15T17:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/\"},\"wordCount\":578,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/b_hewitt-bryan_eisenberg-300x217.jpg\",\"keywords\":[\"Affiliate Summit\",\"Bryan Eisenberg\",\"conversion conference\",\"eMetrics Summit\",\"Robert Cialdini\"],\"articleSection\":[\"A\\\/B Testing\",\"conversion rate marketing\",\"Conversion Rate Optimization\",\"Internet marketing\",\"Multivariant testing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/\",\"name\":\"Bryan Eisenberg's Top 21 Conversion Rate Secrets\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/b_hewitt-bryan_eisenberg-300x217.jpg\",\"datePublished\":\"2011-09-20T11:00:53+00:00\",\"dateModified\":\"2023-10-15T17:49:15+00:00\",\"description\":\"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#primaryimage\",\"url\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/b_hewitt-bryan_eisenberg-300x217.jpg\",\"contentUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/b_hewitt-bryan_eisenberg-300x217.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-top-21-converting-secrets-from-bryan-eisenberg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 21 Converting Secrets From Bryan Eisenberg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bryan Eisenberg's Top 21 Conversion Rate Secrets","description":"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/","og_locale":"en_US","og_type":"article","og_title":"Bryan Eisenberg's Top 21 Conversion Rate Secrets","og_description":"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.","og_url":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2011-09-20T11:00:53+00:00","article_modified_time":"2023-10-15T17:49:15+00:00","og_image":[{"url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"The Top 21 Converting Secrets From Bryan Eisenberg","datePublished":"2011-09-20T11:00:53+00:00","dateModified":"2023-10-15T17:49:15+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/"},"wordCount":578,"commentCount":4,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg","keywords":["Affiliate Summit","Bryan Eisenberg","conversion conference","eMetrics Summit","Robert Cialdini"],"articleSection":["A\/B Testing","conversion rate marketing","Conversion Rate Optimization","Internet marketing","Multivariant testing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/","url":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/","name":"Bryan Eisenberg's Top 21 Conversion Rate Secrets","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg","datePublished":"2011-09-20T11:00:53+00:00","dateModified":"2023-10-15T17:49:15+00:00","description":"The best converting companies are doing a lot of little things that make a big impact. Those little things add up, and when combined with a discipline of data driven decision making and rapid execution make all the difference.","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#primaryimage","url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg","contentUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2011\/08\/b_hewitt-bryan_eisenberg-300x217.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/the-top-21-converting-secrets-from-bryan-eisenberg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top 21 Converting Secrets From Bryan Eisenberg"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":12,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/519\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/519\/revisions\/4502"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}