{"id":6,"date":"2010-09-07T09:08:24","date_gmt":"2010-09-07T13:08:24","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=6"},"modified":"2023-11-05T14:57:37","modified_gmt":"2023-11-05T18:57:37","slug":"landing-page-conversion-analysis-an-inside-look","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/","title":{"rendered":"Landing Page Conversion Analysis"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">An Inside Look<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the world of digital marketing, landing pages are a crucial tool for lead generation and driving conversions. A landing page is a standalone web page that a marketer creates for a specific marketing campaign or promotion. The goal of a landing page is to get visitors to take a desired action, such as signing up for a free trial, making a purchase, or downloading content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analyzing the conversion rate of a landing page and finding ways to optimize it is key to improving lead generation and sales. In this article, we\u2019ll take an in-depth look at landing page conversion analysis and provide tips on how to boost conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Good Landing Page Conversion Rate?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before diving into analysis and optimization, it\u2019s important to set expectations by defining what is considered a \u201cgood\u201d conversion rate. As a general benchmark, a conversion rate between 2-3% is solid for most landing pages. However, the conversion rate can vary significantly based on factors like the offer, industry, traffic source and more. For example, a landing page for an ecommerce site promoting a 50% off sale could expect a higher conversion rate than a B2B company generating leads through content offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most accurate way to define a good conversion rate is to analyze metrics from similar pages and offers in your industry. Comparing your rate to industry averages and past performance of your own pages will give you the best sense of your expected conversion rates. Anything above your average is excellent, while anything below requires optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing Conversion Rates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When analyzing landing page conversion rates, there are two key metrics to look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion rate: This is the percentage of total visitors that convert. To calculate it, divide total conversions by total visitors.<\/li>\n\n\n\n<li>Bounce rate: This is the percentage of visitors that leave the page without any other actions. Lower bounce rates signal higher engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, reviewing the following can provide a deeper understanding of what\u2019s driving conversions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic sources: Are visitors from certain channels like social media or email converting better than others?<\/li>\n\n\n\n<li>Landing page content: Do specific offers, headlines or designs perform better?<\/li>\n\n\n\n<li>Device types: Do mobile or desktop visitors have higher conversion rates?<\/li>\n\n\n\n<li>On-page behaviors: Did visitors who scrolled more or clicked certain CTA buttons convert better?<\/li>\n\n\n\n<li>Geography: Do certain countries or regions convert higher?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finding this information in your analytics platform will spotlight areas working well and others that need improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing for Higher Conversions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve analyzed the data and identified opportunities, here are some proven ways to optimize your landing pages for higher conversions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve page speed: Faster load times keep visitors engaged. Use images judiciously and optimize code.<\/li>\n\n\n\n<li>Increase trust signals: Add security badges, testimonials, money-back guarantees, etc. that establish credibility.<\/li>\n\n\n\n<li>Reduce distractions: Remove excessive ads or links and focus on one clear CTA.<\/li>\n\n\n\n<li>Refine offer relevance: Make sure the offer clearly matches what visitors want and needs.<\/li>\n\n\n\n<li>Personalize content: Use visitor data to tailor headlines, images or text to their interests.<\/li>\n\n\n\n<li>Make mobile friendly: Optimize pages for easy navigation and reading on mobile devices.<\/li>\n\n\n\n<li>Retarget non-converters: Remarket to visitors who bounced with new offers.<\/li>\n\n\n\n<li>Test continuously: A\/B test page elements like headlines, designs and copy to find the optimal combination.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales. Use the tips outlined here to analyze your current performance and maximize the impact of your landing pages. With a strategic approach, you can unlock significant gains in conversion rates and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to do next?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Performing in-depth conversion analysis on your landing pages and making data-driven optimizations is a proven way to increase sales and leads. By understanding current conversion rates, digging into analytics to identify high-impact areas to improve, and testing new page variants, marketers can tap into major opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizing landing page conversions takes work, but the long-term payoff for customer acquisition and revenue can be tremendous. Approach it systematically rather than shooting in the dark. Set clear goals, analyze data, ideate optimizations, and continuously test new approaches. Over time, small conversion rate gains compound into major wins. Use the framework provided to unlock the full potential of your landing pages.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"375\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg\" alt=\"\" class=\"wp-image-5168\" style=\"width:190px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250.jpg 250w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/revenue-ceiling-250-200x300.jpg 200w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Breakthrough The Supplement Revenue Ceiling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This diagnostic reveals the specific bottlenecks limiting your supplement brand&#8217;s revenue growth and provides a clear optimization pathway for breakthrough.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-63375db1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/creativethirst.newzenler.com\/f\/break-through-the-supplement-revenue-ceiling-1\">GET YOUR DIAGNOSTIC<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/hsbm.buzzsprout.com\"><img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"380\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png\" alt=\"Health Supplement Business Mastery Podcast\" class=\"wp-image-4566\" style=\"width:194px;height:auto\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo.png 392w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/health-supplement-mastery-podcast-logo-300x291.png 300w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Listen to the <a href=\"https:\/\/hsbm.buzzsprout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Health Supplement Business Mastery Podcast<\/a> for for dietary supplement entrepreneurs and marketers. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/health-supplement-business-mastery\/id1501188717\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"150\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png\" alt=\"\" class=\"wp-image-4567\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast.png 400w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/apple-podcast-300x113.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/6tzo0If1DvE5QMJaAPjrRY\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png\" alt=\"Listen to the health supplement business mastery podcast on Spotify\" class=\"wp-image-4569\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts.png 1000w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-300x112.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/spotify-podcasts-768x286.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/feeds.buzzsprout.com\/889189.rss\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"260\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png\" alt=\"Listen to the health supplement business mastery podcast on Google Podcasts\" class=\"wp-image-4568\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-1024x260.png 1024w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-300x76.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast-768x195.png 768w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2023\/11\/google-podcast.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Inside Look In the world of digital marketing, landing pages are a crucial tool for lead generation and driving conversions. A landing page is a standalone web page that a marketer creates for a specific marketing campaign or promotion. The goal of a landing page is to get visitors to take a desired action,&hellip; <a class=\"more-link\" href=\"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/\">Continue reading <span class=\"screen-reader-text\">Landing Page Conversion Analysis<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5],"tags":[6,7,47],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-landing-page","category-landing-page-optimization","tag-conversion-rate-marketing","tag-conversion-rate-optimization-2","tag-landing-page-optimization","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Page Conversion Analysis<\/title>\n<meta name=\"description\" content=\"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page Conversion Analysis\" \/>\n<meta property=\"og:description\" content=\"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-07T13:08:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-05T18:57:37+00:00\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Landing Page Conversion Analysis\",\"datePublished\":\"2010-09-07T13:08:24+00:00\",\"dateModified\":\"2023-11-05T18:57:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/\"},\"wordCount\":712,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"keywords\":[\"conversion rate marketing\",\"conversion rate optimization\",\"Landing Page Optimization\"],\"articleSection\":[\"Conversion Rate Optimization\",\"Landing Page\",\"Landing Page Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/\",\"name\":\"Landing Page Conversion Analysis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-09-07T13:08:24+00:00\",\"dateModified\":\"2023-11-05T18:57:37+00:00\",\"description\":\"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/landing-page-conversion-analysis-an-inside-look\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Landing Page Conversion Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Landing Page Conversion Analysis","description":"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/","og_locale":"en_US","og_type":"article","og_title":"Landing Page Conversion Analysis","og_description":"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.","og_url":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2010-09-07T13:08:24+00:00","article_modified_time":"2023-11-05T18:57:37+00:00","author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"Landing Page Conversion Analysis","datePublished":"2010-09-07T13:08:24+00:00","dateModified":"2023-11-05T18:57:37+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/"},"wordCount":712,"commentCount":1,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"keywords":["conversion rate marketing","conversion rate optimization","Landing Page Optimization"],"articleSection":["Conversion Rate Optimization","Landing Page","Landing Page Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/","url":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/","name":"Landing Page Conversion Analysis","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"datePublished":"2010-09-07T13:08:24+00:00","dateModified":"2023-11-05T18:57:37+00:00","description":"Continually experimenting and optimizing your landing pages for higher conversions is crucial to improving lead generation and sales.","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/landing-page-conversion-analysis-an-inside-look\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Landing Page Conversion Analysis"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":6,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":4576,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions\/4576"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}