{"id":676,"date":"2013-01-09T17:24:47","date_gmt":"2013-01-09T21:24:47","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=676"},"modified":"2013-01-19T22:55:22","modified_gmt":"2013-01-20T02:55:22","slug":"split-testing-your-ppc-text-ads","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/split-testing-your-ppc-text-ads\/","title":{"rendered":"Split Testing Your PPC Text Ads"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-677\" title=\"Convertasaurus\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-3.19.20-PM-300x220.png\" alt=\"\" width=\"300\" height=\"220\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-3.19.20-PM-300x220.png 300w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-3.19.20-PM.png 541w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>When it comes to conversion rate optimization and split testing, we often focus entirely on our website and landing pages and often neglect to first test our traffic drivers upstream from our conversion pages.<\/p>\n<p>Although there is no alternative to testing on your own, there is a nifty keyword testing tool called <a href=\"http:\/\/www.convertasaurus.com\" target=\"_blank\">Convertasarus<\/a> that lets you test different words or phrases before you actually spend a dime on paid traffic.<\/p>\n<p>Enter any thing and let them fight it out to see who wins.<\/p>\n<p>Here&#8217;s an example with a bit of my own personal analysis as to the &#8220;Why&#8221;<\/p>\n<p><strong>In a head-to-head fight of &#8220;Free&#8221; vs. &#8220;Complementary&#8221;\u00a0<\/strong><\/p>\n<p>Complementary beats out Free\u00a0appearing in over three times as many successful ads.<\/p>\n<p>Why is that?<\/p>\n<p>My hypothesis is that &#8220;Free&#8221; has a stigma of not actually being free, there&#8217;s always a catch with free. The word &#8220;Complementary&#8221; seems more genuine and does not have the same stigma.<\/p>\n<p><strong>But what&#8217;s better than FREE?<\/strong><\/p>\n<p>It turns out that &#8220;No Cost&#8221; is not only better than &#8220;Free&#8221; but also even better than &#8220;Complementary&#8221;\u00a0\u00a0beating out everything by a large margin, with over four times as many successful compared to unsuccessful ads using &#8220;No Cost&#8221;<\/p>\n<p>Why is that? Well, continuing with my original hypothesis of the &#8220;hidden cost&#8221; stigma the phrase &#8220;No Cost&#8221; has a very important psychological element that both free and complementary do not have.<\/p>\n<p>Clarity.<\/p>\n<p>No cost, is utterly clear, in fact you can&#8217;t get any clearer then &#8220;No Cost&#8221; and clear often wins over gimmicks and the clarity of it removes all stigma of &#8216;maybe there&#8217;s a catch&#8217;.<\/p>\n<p><strong>But what&#8217;s better than the\u00a0clarity\u00a0of &#8220;No Cost&#8221;?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-681\" title=\"Screen Shot 2013-01-09 at 4.15.18 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-4.15.18-PM.png\" alt=\"\" width=\"246\" height=\"226\" \/><\/p>\n<p>&#8220;Free&#8221; money is better.<\/p>\n<p>&#8220;Save $10 Today&#8221; trumps them all.<\/p>\n<p>Why?<\/p>\n<p>Well the hypothesis still holds here.<\/p>\n<p>1. It&#8217;s clear, stating exactly what you get and when you can get it, which is even more clear.<\/p>\n<p>2. There is no room for anxiety to creep in and cause you to even think about hidden costs.<\/p>\n<p>So the hypothesis still holds here and by increasing the intensity and clarity we&#8217;ve found a new winner.<\/p>\n<p>I encourage you to continue testing, thinking and learning on your own. hop over to <a href=\"http:\/\/www.convertasaurus.com\" target=\"_blank\">convertasaurus.com<\/a>\u00a0and see what you can learn, then put it to the test.<\/p>\n<p>Good luck with your conversion rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although there is no alternative to testing on your own, there is a nifty keyword testing tool that lets you test different words or phrases before you actually spend a dime on paid traffic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Split Testing Your PPC Text Ads<\/title>\n<meta name=\"description\" content=\"Although there is no alternative to testing on your own, there is a nifty keyword testing tool that lets you test different words or phrases before you actually spend a dime on paid traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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