{"id":688,"date":"2013-01-15T08:09:31","date_gmt":"2013-01-15T12:09:31","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=688"},"modified":"2013-01-19T22:55:22","modified_gmt":"2013-01-20T02:55:22","slug":"conversion-rate-optimization-best-practices","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/","title":{"rendered":"Conversion Rate Optimization Best Practices"},"content":{"rendered":"<figure id=\"attachment_689\" aria-describedby=\"caption-attachment-689\" style=\"width: 591px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-689\" title=\"Improving Conversion Rate Optimization Best Practices\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\" alt=\"Improving Conversion Rate Optimization Best Practices\" width=\"591\" height=\"380\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png 591w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM-300x192.png 300w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><figcaption id=\"caption-attachment-689\" class=\"wp-caption-text\">Conversion Rate Optimization Best Practices<\/figcaption><\/figure>\n<p>The conversion rate optimization best practices chart from <a href=\"http:\/\/www.marketingcharts.com\/wp\/topics\/measurement-analytics\/companies-see-room-for-improvement-in-conversion-rate-optimization-best-practices-24461\/\" target=\"_blank\">Econsultancy\u2019s<\/a> \u201cConversion Rate Optimization Rate Report 2012\u2033 indicate that about two-thirds of companies say their online conversion rates have improved over the past year.<\/p>\n<p>Now remember this is during a recession. Now perhaps more people are turning online for better deals and taking some of the off line sales away buy still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.<\/p>\n<p>The data shows, there is a lot of room for improvement in some of the basic core conversion optimization tactics like:<\/p>\n<ul>\n<li>Testing calls to action &#8211; 64% say they need to improve<\/li>\n<li>Testing multiple landing pages &#8211; 52%\u00a0say they need to improve<\/li>\n<\/ul>\n<p>with only identifying key performance indicators being the highest area where respondents answered &#8211; they do this well.<\/p>\n<p>The image below outlines the basic process of how to use key performance indicators when it comes to optimizing conversion rates.<\/p>\n<figure id=\"attachment_691\" aria-describedby=\"caption-attachment-691\" style=\"width: 459px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-691\" title=\"Key Performance Indicator Workflow\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-10.20.55-PM.png\" alt=\"Key Performance Indicator Conversion Rate Optimization Workflow\" width=\"459\" height=\"238\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-10.20.55-PM.png 459w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-10.20.55-PM-300x155.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><figcaption id=\"caption-attachment-691\" class=\"wp-caption-text\">Key Performance Indicator Conversion Rate Optimization Workflow<\/figcaption><\/figure>\n<p>This is usually the first step toward aligning goals and testing. If you don&#8217;t know how or have a clear picture of how you are going to measure success you&#8217;ll never know if you&#8217;ve improved. And if you can&#8217;t show improvement higher up the org char, your optimization efforts will be short lived.<\/p>\n<p>Companies ail need to step up their conversion testing rather quickly to keep the optimization department in business. Yet some of the more advanced conversion optimization tactics also have a ways to go:<\/p>\n<ul>\n<li>Funnel analysis &#8211; 57%\u00a0say they need to improve<\/li>\n<li>Integrating user testing and analytics \u00a0-52%\u00a0say they need to improve<\/li>\n<\/ul>\n<div><span style=\"font-size: small;\"><span style=\"line-height: 24px;\"><br \/>\n<\/span><\/span><\/div>\n<p><em>About the Data:<\/em> This is Econsultancy\u2019s fourth <a href=\"http:\/\/econsultancy.com\/us\/reports\/conversion-rate-optimization-report\" target=\"_blank\">Conversion Rate Optimization Report <\/a>carried out in association with RedEye. There were almost 900 respondents to the research request, which took the form of an online survey in July and August 2012. Respondents included both client-side (in-house) organizations who want to improve their conversion rates (59%), and agencies, vendors or consultancies (supply-side) who are involved in trying to improve conversion rates for their clients (41%). This article covers responses from the client-side only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-688","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conversion Rate Optimization Best Practices<\/title>\n<meta name=\"description\" content=\"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion Rate Optimization Best Practices\" \/>\n<meta property=\"og:description\" content=\"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-15T12:09:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-20T02:55:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"Conversion Rate Optimization Best Practices\",\"datePublished\":\"2013-01-15T12:09:31+00:00\",\"dateModified\":\"2013-01-20T02:55:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\",\"keywords\":[\"conversion rate optimization\"],\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/\",\"name\":\"Conversion Rate Optimization Best Practices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\",\"datePublished\":\"2013-01-15T12:09:31+00:00\",\"dateModified\":\"2013-01-20T02:55:22+00:00\",\"description\":\"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#primaryimage\",\"url\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\",\"contentUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-09-at-9.30.40-PM.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/conversion-rate-optimization-best-practices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conversion Rate Optimization Best Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conversion Rate Optimization Best Practices","description":"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"Conversion Rate Optimization Best Practices","og_description":"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.","og_url":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2013-01-15T12:09:31+00:00","article_modified_time":"2013-01-20T02:55:22+00:00","og_image":[{"url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"Conversion Rate Optimization Best Practices","datePublished":"2013-01-15T12:09:31+00:00","dateModified":"2013-01-20T02:55:22+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/"},"wordCount":374,"commentCount":0,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png","keywords":["conversion rate optimization"],"articleSection":["Conversion Rate Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/","url":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/","name":"Conversion Rate Optimization Best Practices","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png","datePublished":"2013-01-15T12:09:31+00:00","dateModified":"2013-01-20T02:55:22+00:00","description":"About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they\u2019re satisfied with those rates, while roughly twice that proportion say they\u2019re dissatisfied.","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#primaryimage","url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png","contentUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-09-at-9.30.40-PM.png"},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/conversion-rate-optimization-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conversion Rate Optimization Best Practices"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":11,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"predecessor-version":[{"id":729,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/688\/revisions\/729"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}