To make \u00a0a meaningful difference with meaningful conversion optimization results requires guts. And it starts with one person within an organization to stand up and say:<\/p>\n
“I don’t know if this is going to work but\u2026 let’s test it.”<\/strong><\/p><\/blockquote>\n
You might not\u00a0know<\/em>\u00a0which test treatment ail perform better, because your customers sometimes zig when we expect them to zag.<\/p>\n
You might not\u00a0believe<\/em>\u00a0one test treatment is better, because, you think it’s ugly or it’s not inline with how you would buy that.<\/p>\n
Once you or your organization believes that, “this is the best version,” they get stuck thinking it’s the only way, the “right” way. Any other version instantly becomes a personal attack on someone’s beliefs.<\/p>\n
Your<\/em>\u00a0better test treatment might not be\u00a0my<\/em>\u00a0better, or the best. In fact, it’s almost certainly not.<\/p>\n
Test to find what works and suspend your beliefs long enough to get insights, then keep testing.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
To make a meaningful difference with meaningful results requires guts. And it starts with one person within an organization to stand up and say:<\/p>\n
“I don’t know if this is going to work but\u2026 let’s test it.”<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-788","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"\n
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