{"id":870,"date":"2013-01-29T08:00:59","date_gmt":"2013-01-29T12:00:59","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=870"},"modified":"2018-02-16T19:52:40","modified_gmt":"2018-02-16T23:52:40","slug":"the-anatomy-of-a-high-converting-offer","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/","title":{"rendered":"The Anatomy of a High Converting Offer"},"content":{"rendered":"

\"\" Increase Online Sales<\/strong><\/p>\n

One important element to test when optimizing for conversion rate is your offer.<\/p>\n

It’s the skeleton of your conversion action. The reason people are buying, and if you don’t have a solid foundation to hang all the other page elements on like scarcity, guarantee, price slashes, etc. which are all just gimmicks then your offer can’t stand up.<\/p>\n

There is a science to it, or rather a structure that has been consistent since the beginning of marketing all the way back to\u00a0Aristotle\u2019s 4 Point Persuasion System, which is the earliest know frame work for which the AIDA marketing\/selling model came from, which works well for increasing your conversion rates<\/a>.<\/p>\n

But we rarely look at just the offer in this way, and apply the AIDA, Attention – Interest – Desire – Action model to the offer itself.<\/p>\n

To start your offer needs to begin with the problem. Many marketers actually start in reverse with the solution in order to gain attention. This may have worked 5 or 10 years ago, when there was less marketing noise in competition for our attention. Today starting with the solution is counter intuitive to the way people’s brains are wired. The lizard brain notices danger not solutions. Danger or the “problem” your offer solves speaks right to the part of the brain that is most closely connected with my individual needs. Remember the marking acronym WIIFM – What’s In It For Me.<\/p>\n

Again continuing with the jaded consumer mentality that exists today, the next thing you want to do to build your huh converting offer is to back up the problem with 3rd party data. Trust in this day and age is a rare thing, especially on a website trying to sell you something. Backing up your offer with credible data adds to the social proof capital needed in todays over abundant marketing push world.<\/p>\n

OK, at this point you’ve nearly gotten their attention, you’ve satisfied the A in AIDA. There’s a lot more work to do her before the conversion happens. Time to move onto the I – Interest.<\/p>\n

To hold the prospects interest you’ll need to pull back to the two steps agave again and reiterate the problem. That is, factually state the severity of the problem. Don’t rush into the solution yet. Your prospect took the bait but you need to set the hook. Reassure them \u00a0they are in the right place for their problem and intensify the problem, you’ll see this step \u00a0exaggerated in every infomercial on late night TV. Sure they are cheesy but they are a great place to study the offer.<\/p>\n

Ok you’ve moved into the D stage, desire. Now and only now is it time to start talking about the solution. The light at the end of the tunnel that will solve the problem that you so masterfully set up from the start.<\/p>\n

Finally, and not before you do any of the key points above, you are to ask for the action. At this point just get out of the way and let the conversion happen. If you set up your offer right and staged the sequence properly you won’t have to do anything else.<\/p>\n

\n

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire…<\/strong><\/h2>\n

The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we’ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n

\"Three<\/p>\n","protected":false},"excerpt":{"rendered":"

One important element to test when optimizing for conversion rate is your offer. <\/p>\n

It’s the skeleton of your conversion action. The reason people are buying, and if you don’t have a solid foundation to hang all the other page elements on like scarcity, guarantee, price slashes, etc. which are all just gimmicks then your offer can’t stand up.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-870","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"\nThe Anatomy of a High Converting Offer<\/title>\n<meta name=\"description\" content=\"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Anatomy of a High Converting Offer\" \/>\n<meta property=\"og:description\" content=\"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Advertising Dietary Supplements\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Creative-Thirst-7047554178\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/creativethirst\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-29T12:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-16T23:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png\" \/>\n<meta name=\"author\" content=\"Bobby Hewitt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bobby Hewitt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/\"},\"author\":{\"name\":\"Bobby Hewitt\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\"},\"headline\":\"The Anatomy of a High Converting Offer\",\"datePublished\":\"2013-01-29T12:00:59+00:00\",\"dateModified\":\"2018-02-16T23:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-27-at-10.21.40-PM.png\",\"keywords\":[\"conversion rate optimization\"],\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/\",\"name\":\"The Anatomy of a High Converting Offer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-27-at-10.21.40-PM.png\",\"datePublished\":\"2013-01-29T12:00:59+00:00\",\"dateModified\":\"2018-02-16T23:52:40+00:00\",\"description\":\"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-27-at-10.21.40-PM.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/01\\\/Screen-Shot-2013-01-27-at-10.21.40-PM.png\",\"width\":\"237\",\"height\":\"383\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/the-anatomy-of-a-high-converting-offer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Anatomy of a High Converting Offer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"name\":\"Marketing and Advertising Dietary Supplements\",\"description\":\"Marketing consulting for dietary supplements\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#organization\",\"name\":\"Creative Thirst\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"contentUrl\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/cropped-CREATIVE-THIRST-LOGO.png\",\"width\":161,\"height\":29,\"caption\":\"Creative Thirst\"},\"image\":{\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Creative-Thirst-7047554178\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/creativethirst.com\\\/blog\\\/#\\\/schema\\\/person\\\/49610d10c4681eb36cf5b51181c2380b\",\"name\":\"Bobby Hewitt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g\",\"caption\":\"Bobby Hewitt\"},\"description\":\"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\\\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.\",\"sameAs\":[\"http:\\\/\\\/www.creativethirst.com\",\"https:\\\/\\\/www.facebook.com\\\/creativethirst\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bhewitt\\\/\",\"https:\\\/\\\/x.com\\\/bobbyhewitt\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Anatomy of a High Converting Offer","description":"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/","og_locale":"en_US","og_type":"article","og_title":"The Anatomy of a High Converting Offer","og_description":"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...","og_url":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/","og_site_name":"Marketing and Advertising Dietary Supplements","article_publisher":"https:\/\/www.facebook.com\/Creative-Thirst-7047554178","article_author":"https:\/\/www.facebook.com\/creativethirst\/","article_published_time":"2013-01-29T12:00:59+00:00","article_modified_time":"2018-02-16T23:52:40+00:00","og_image":[{"url":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png","type":"","width":"","height":""}],"author":"Bobby Hewitt","twitter_misc":{"Written by":"Bobby Hewitt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#article","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/"},"author":{"name":"Bobby Hewitt","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b"},"headline":"The Anatomy of a High Converting Offer","datePublished":"2013-01-29T12:00:59+00:00","dateModified":"2018-02-16T23:52:40+00:00","mainEntityOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png","keywords":["conversion rate optimization"],"articleSection":["Conversion Rate Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/","url":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/","name":"The Anatomy of a High Converting Offer","isPartOf":{"@id":"https:\/\/creativethirst.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#primaryimage"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#primaryimage"},"thumbnailUrl":"http:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png","datePublished":"2013-01-29T12:00:59+00:00","dateModified":"2018-02-16T23:52:40+00:00","description":"One important element to test when optimizing for conversion rate is your offer. It's the skeleton of your conversion action. The reason people are buying, and if you don't have a solid foundation to hang all...","breadcrumb":{"@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#primaryimage","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-10.21.40-PM.png","width":"237","height":"383"},{"@type":"BreadcrumbList","@id":"https:\/\/creativethirst.com\/blog\/the-anatomy-of-a-high-converting-offer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/creativethirst.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Anatomy of a High Converting Offer"}]},{"@type":"WebSite","@id":"https:\/\/creativethirst.com\/blog\/#website","url":"https:\/\/creativethirst.com\/blog\/","name":"Marketing and Advertising Dietary Supplements","description":"Marketing consulting for dietary supplements","publisher":{"@id":"https:\/\/creativethirst.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativethirst.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativethirst.com\/blog\/#organization","name":"Creative Thirst","url":"https:\/\/creativethirst.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","contentUrl":"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2018\/03\/cropped-CREATIVE-THIRST-LOGO.png","width":161,"height":29,"caption":"Creative Thirst"},"image":{"@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Creative-Thirst-7047554178","https:\/\/x.com\/bobbyhewitt","https:\/\/www.linkedin.com\/in\/bhewitt\/"]},{"@type":"Person","@id":"https:\/\/creativethirst.com\/blog\/#\/schema\/person\/49610d10c4681eb36cf5b51181c2380b","name":"Bobby Hewitt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa7f49692495ceed898477904d8ca0313f4da0ecab9ac4a12861571f5bde315c?s=96&d=monsterid&r=g","caption":"Bobby Hewitt"},"description":"Bobby Hewitt is the founder of Creative Thirst. A conversion rate optimization agency for health and wellness companies with a specialized focus in dietary supplements. We\u2019ve helped health clients profitably scale using our four framework growth model validated through A\/B testing. Bobby has over 17 years of experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and won the Jim Novo Award of Academic Excellence for Web Analytics. As well as a public speaker and contributing author to \u201cGoogle Analytics Breakthrough: From Zero to Business Impact, published by Wiley.","sameAs":["http:\/\/www.creativethirst.com","https:\/\/www.facebook.com\/creativethirst\/","https:\/\/www.linkedin.com\/in\/bhewitt\/","https:\/\/x.com\/bobbyhewitt"]}]}},"_links":{"self":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/comments?post=870"}],"version-history":[{"count":13,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/870\/revisions"}],"predecessor-version":[{"id":2449,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/posts\/870\/revisions\/2449"}],"wp:attachment":[{"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/media?parent=870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/categories?post=870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativethirst.com\/blog\/wp-json\/wp\/v2\/tags?post=870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}