{"id":887,"date":"2013-01-30T08:00:20","date_gmt":"2013-01-30T12:00:20","guid":{"rendered":"http:\/\/creativethirst.com\/blog\/?p=887"},"modified":"2023-10-15T14:40:26","modified_gmt":"2023-10-15T18:40:26","slug":"is-social-commerce-the-next-big-conversion-optimization-wave","status":"publish","type":"post","link":"https:\/\/creativethirst.com\/blog\/is-social-commerce-the-next-big-conversion-optimization-wave\/","title":{"rendered":"Is Social Commerce The Next Big Conversion Optimization Wave?"},"content":{"rendered":"<h2>What is Social Commerce?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-894\" title=\"Screen Shot 2013-01-27 at 4.48.13 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.48.13-PM.png\" alt=\"\" width=\"689\" height=\"456\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.48.13-PM.png 689w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.48.13-PM-300x198.png 300w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/p>\n<p>It seems like the word &#8220;social&#8221; is everywhere these days, but what does it mean for eCommerce and <a href=\"https:\/\/creativethirst.com\/blog\/what-is-conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">conversion rate optimization<\/a>?<\/p>\n<p><strong>Perhaps Social Commerce is The Next Wave?<\/strong><\/p>\n<p>The last few years has seen an explosion of &#8220;social&#8221; e-commerce sites. Perhaps this is partly due to the growth of social in general, spurred from mobile growth or maybe it&#8217;s a sign of a new form of <a href=\"https:\/\/creativethirst.com\/blog\/online-social-proof\/\" target=\"_blank\" rel=\"noopener\">social proof online<\/a>? You can see the revenue levels for BI Intelligence above.<\/p>\n<p>What do I mean by social commerce?<\/p>\n<p>Ecommerce with a social component, here are a few examples.<\/p>\n<p><strong>Social Commerce Examples:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.groupon.com\/\" target=\"_blank\" rel=\"noopener\">Groupon<\/a><\/li>\n<li><a href=\"http:\/\/www.livingsocial.com\/\" target=\"_blank\" rel=\"noopener\">LivingSocial<\/a><\/li>\n<li><a href=\"https:\/\/www.beyondtherack.com\" target=\"_blank\" rel=\"noopener\">Beyond The Rack<\/a><\/li>\n<li><a href=\"http:\/\/www.zulily.com\/\" target=\"_blank\" rel=\"noopener\">Zulily<\/a><\/li>\n<li><a href=\"http:\/\/www.ideeli.com\/\" target=\"_blank\" rel=\"noopener\">Ideeli<\/a><\/li>\n<li><a href=\"https:\/\/www.onekingslane.com\/\" target=\"_blank\" rel=\"noopener\">One King&#8217;s Lane<\/a><\/li>\n<li><a href=\"http:\/\/www.shoedazzle.com\/\" target=\"_blank\" rel=\"noopener\">ShoeDazzle<\/a><\/li>\n<li><a href=\"http:\/\/www.hautelook.com\/\" target=\"_blank\" rel=\"noopener\">Haute Look<\/a><\/li>\n<li><a href=\"http:\/\/www.ruelala.com\/\" target=\"_blank\" rel=\"noopener\">Rue La La<\/a><\/li>\n<li><a href=\"http:\/\/www.gilt.com\/\" target=\"_blank\" rel=\"noopener\">Glit Groupe<\/a><\/li>\n<li><a href=\"http:\/\/fab.com\/\" target=\"_blank\" rel=\"noopener\">Fab<\/a><\/li>\n<\/ul>\n<p>The social component of the sale is more than just a connect with Facebook or Like button slapped on an commerce site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-888\" title=\"Screen Shot 2013-01-27 at 4.34.58 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.34.58-PM.png\" alt=\"\" width=\"722\" height=\"188\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.34.58-PM.png 722w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.34.58-PM-300x78.png 300w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/p>\n<p>And this makes me think that the NEW social proof online is going to be social, shifting away from simple ratings and reviews, which can be gamed and are increasingly becoming less trustworthy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-889\" title=\"Screen Shot 2013-01-27 at 4.35.10 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.35.10-PM.png\" alt=\"\" width=\"723\" height=\"115\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.35.10-PM.png 723w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.35.10-PM-300x47.png 300w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<p>Online word of mouth is going to replace reviews and the rise of the smart phone and tablets are only going to add to the socially connected world of commerce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-890\" title=\"Screen Shot 2013-01-27 at 4.37.39 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.37.39-PM.png\" alt=\"\" width=\"242\" height=\"123\" \/><\/p>\n<p>The first wave of social on eCommerce was Facebook Likes, which are just traffic drivers.<\/p>\n<p>Not true purchase decision making but solving more of the awareness stage and serendipity of finding new products and brands online.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-891 aligncenter\" title=\"Screen Shot 2013-01-27 at 4.38.38 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.38.38-PM.png\" alt=\"\" width=\"436\" height=\"196\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.38.38-PM.png 436w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.38.38-PM-300x134.png 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/p>\n<p>Search drives E-comerce but social is gaining fast and mobile commerce is eventually going to make a big impact on selling online once show-rooming finally kills retail as\u00a0E-commerce continues to move ahead of brick and mortar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-892 alignleft\" title=\"Screen Shot 2013-01-27 at 4.39.51 PM\" src=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.39.51-PM.png\" alt=\"\" width=\"341\" height=\"267\" srcset=\"https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.39.51-PM.png 341w, https:\/\/creativethirst.com\/blog\/wp-content\/uploads\/2013\/01\/Screen-Shot-2013-01-27-at-4.39.51-PM-300x234.png 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/p>\n<p>But it&#8217;s not just more sales and conversions because of social.<\/p>\n<p>Friends referred by friends at One Kings Lane have 2x lifetime value of customers from other channels.<\/p>\n<p>It all comes down to how well you&#8217;re tracking your data.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire&#8230;<\/strong><\/h2>\n<p>The problem is most dietary supplement companies only have one funnel.\u00a0Through our work in the online health space, we\u2019ve had the opportunity to observe hundreds of health businesses. What we&#8217;ve uncovered are the three critical funnels that each work together that make the difference between the average supplement company just selling on Amazon and a multi-million dollar health empire and compiled our findings in the book below. <a data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\">Click here to get the ebook delivered right to your email for FREE.<\/a><\/p>\n<p><img decoding=\"async\" style=\"cursor: pointer;\" src=\"https:\/\/lh3.googleusercontent.com\/r3EgiCvTjp3JRh5SAY2jLY9rIpbjbBoa0B3p542GCprqDQOsn3JgNAfi9VuF-F4EYaLu0mDNlb-dnH-DKg3YTA=s0\" alt=\"Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire\" data-leadbox-popup=\"wPWArM5d6SWLxYrksz7NMP\" data-leadbox-domain=\"creativethirst.lpages.co\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems like the word &#8220;social&#8221; is everywhere these days, but what does it mean for eCommerce and conversion rate optimization?<\/p>\n<p>Perhaps Social Commerce is The Next Wave?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7],"class_list":["post-887","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","tag-conversion-rate-optimization-2","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Social Commerce The Next Big Conversion Optimization Wave?<\/title>\n<meta name=\"description\" content=\"It seems like the word &quot;social&quot; is everywhere these days, but what does it mean for eCommerce and conversion rate optimization? 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