It works like a done-with-you coaching model where we have 2 calls a month. (calls are 1 - 1 ½ hours) with email communication in between. During the engagement we focus on making improvements wherever they are needed.
It's typically focusing on:
In between calls I'm putting together ideas and evaluating your pages, etc. I act as a copy coach, art director, strategy level thinker, offer structure expert, etc. Providing guidance to all and more. I give you homework assignments to get things implemented with your team.
We start with the kickoff call to understand a few key things about your business, the customer, the traffic, etc. then dive into the strategy and front end acquisition / conversion itself and any data you might have.
But all the implementation is on you or someone on your team. So it's not for everyone.
1. A steady stream of visitors to your site. Typically a media buyer / ads that drive traffic or constant organic SEO traffic.
2. Webdesign - Someone on your team that can implement changes on web pages, add plugins etc. I'm working with them as art director providing feedback, direction and in some cases wireframes and or examples for them to work with.
3. Someone on your team that can write copy, they don't need to be the world's best, they just need to know your products, as in the engagement I'm coaching them and providing frameworks. As well as editing copy and providing feedback. And in some cases I'm writing copy and providing it to you. Often times the copywriter is the owner. (In some rare cases I'll write the copy entierly for the client.)
Q: What can you expect?
A: Beyond the 2 calls a month. Expect me to keep you accountable for tasks. There's no curriculum it's more fluid.
Meaning open to each individual client's needs and where they are struggling with the most. For one client they have a big promo coming up so that's where we're focusing. For the other we're focusing on improving sales on the best selling product as well as increasing average order value, then we'll be shifting the focus to making another product, the next big customer acquisition product. As the one that's selling best is a great supplement product it solves the problem in 1 - 2 months, so the backend is weak, which we'll also be focusing on next as well.
Q: Are the calls group calls or 1-1?
A: They can be either, it's completely up to you. For example with one coaching client the company of 2, both are on every call, the other coaching client most calls have been 1 on 1 but the next call were going to be working on copy so both the owner and the copywriter will be joining, on previous calls it's been the owner plus the traffic guy and some calls just the owner. So if a call is around a topic that makes sense to bring in another team member or outside agency on the client side no issues. In fact that's a great way to get the most value out of it.
Q: What happens in between the calls if I have questions or need support?
A: I'm always available via email for any questions or feedback. I've been giving feedback via email on things with one of the coaching clients and that was enough to actually launch an optimization on their site. All in-between calls.