I'm a Dietary Supplements Marketing Consultant & Fractional CMO for D2C Dietary Supplement Brands

 

I work with direct to consumer online dietary supplement companies who are struggling to maximize profitability and sales, so they can scale.

 
Arrow

Looking for a dietary supplements marketing consultant? I can help you with your supplement marketing & strategy if you are…

  • Selling dietary supplements directly to customers on your own website
  • Sending paid traffic to acquire customers
  • Building a health brand online and want to take it to the next level
  • Looking to increase sales, average order value and customer lifetime value
 

Learn More

 

People buy nutritional supplements  differently

People don't buy dietary supplements the same way they buy other products. Marketing supplements and natural health products online is not simply a matter of increasing clarity and reducing friction. Nor is it simply a matter of improving the user experience.

Without addressing the issues of trust and belief you're going to get zero traction.

I take a revenue focused optimization approach, not just getting more front-end sales or opt-ins but looking at test results over the entire sales funnel, including back-end sales, retention and life time value.

I do this by splitting your existing traffic across your original page and all test versions of that page. With A/B and Multivariate testing, so you can measure exactly which page gets you more sales and profit.

But, split-testing tactics are just how we optimize health businesses, the reason why we do what we do is because we have to attack these fundamental issues that are underneath in the psychology of the health buyer's mind. Without knowing what's underneath you can't optimize it.

It's less about conversion rate optimization tactics or technology, and more about enabling our clients to connect with their audience and grow their businesses.


Here's a bit about how I can help your supplement business:

Data Driven

We'll make data driven decisions together on what to test based on both qualitative and quantitative insight.

Your Visitors Decide

Your visitors decide which version generates more sales by voting with their wallets.

Continuous Improvement

Your success comes from incremental and constant improvements.

Psychological Principles

A deep curiosity of what drives people to buy is at the heart of understanding what converts best for you.

Commitment

Are you as passionate as I am about understanding, learning and improving.

Beyond Best Practices

There are no magic bullets that work for everyone. It takes hard work to really improve, your supplement marketing is no different.

 

Learn How I Can Help

Grow your revenue with better supplement marketing

Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire

There Are Three Funnels Every Health Supplement Business Needs To Build A Multi-Million Dollar Empire...

 

Through my work in supplement marketing, I’ve observed hundreds of health businesses.

 

I’ve uncovered the three critical funnels that makes the difference between an average supplement company just selling on Amazon and a multi-million dollar health empire and compiled my findings in a short concise eBook.

 

Click the button below to get the ebook delivered right to your email for FREE.



Arrow

Work With Me One-On-One

Maybe you’ve optimized your site for the search engines, but have you optimized your site for more money?

With Conversion Rate Optimization you can test changes and measure if they actually move the profit needle or not.

This means I don't design test pages around what you or your boss may think is pretty or looks good. I produce results that translate into actual dollars and revenue for your business that’s proven by your customers, which is not always what looks pretty but rather what works.

I start every engagement with a kickoff call. This uncovers your biggest areas for increased revenue and allows us both to work together to prioritize where you should start.

 

I dig deep

I don't throw up random ideas. That’s called guessing and you don’t need me for that. I dive in to understand why some visitors buy and why others don’t. Then we develop treatments together to test to get more of them to buy.

 

I only take a few clients at a time

I can't work with everyone. I'm highly specialized at, conversion rate optimization for supplement brnds, that is the ONLY thing I do. I'm also very selective with who I work with and only work with a few clients at a time. To really move the needle, my ideal client has to be curious, patient and open to new ideas. If this sounds like you apply to become a client.

 

Some Of My Latest Thinking on The Best Supplement Marketing Strategies That Work

A marketing strategy sets your brand apart from the competition. In many cases, it is the difference between success and failure.

With so many dietary products competing for attention, a strong marketing strategy may be the only thing that sets you apart from the competition.

There are 3 key ways to compete in this market.

1. Find a gap in a market that is underserved or is not being spoken to directly by other brands.

2. Leverage your unique founder’s story or get a Doctor or medical advisory board to be the face of your supplement brand.

3. Solve a “BIG” pain point that already has a proven market.



Read More


 

30 WAYS TO USE PROOF (TO INCREASE YOUR ONLINE SALES)

Proof is like a little nudge that eases our buying anxiety and makes us feel safer about buying.

If the proof is missing however, the visitor’s anxiety level goes up and they get scared out of buying.

Learn how to use proof to sell more online... (Plus get actionable test ideas you can implement right away.)

I'm going to show you:

  • How to use proof to sell more online.
  • What people worry about when looking at your webpage that keeps them from buying.
  • How to overcome your visitors anxiety and help them buy form you.
  • How to add proof elements to any webpage and increase sales.


Watch Now
Arrow

Conversion Rate optimization testing basics

What is conversion rate optimization?

Conversion rate optimization or CRO is the art and science of increasing conversions (sales, leads, etc.) without increasing the amount of traffic.

What is an A/B Test?

A/B or split testing includes two or more different versions of a webpage, website or variable to see which one performs best.

What is a Multivariate Test?

Multivariate or multi-variable testing is used to see which specific elements or values on a web page play the biggest role in increasing conversions.

What is a test variable?

A variable is a general element that you intend to test. (A Headline, Image, Price, etc.)

What is a test value?

A value is the specific option of the variable that you intend to test. If the variable is the headline then your values would be the different versions of that headline.

What is a test treatment?

A treatment is the presentation of your new values for the variable you are testing.

Looking to learn a little bit more?

We know this stuff can be confusing, don't worry, we're here to help.

If you're looking to learn more download the FREE Conversion Rate Optimization process flow infographic above, which covers how we do it.

If you're more advanced click the contact me button below and let’s set up a time to discuss your growth goals.

Contact Me

Understanding your visitors desire is the key to more revenue

To make greater improvements, we must act, think, fail, adapt, and learn on a daily basis.

  • Certified in Value Proposition Development
  • Certified in Landing Page Optimization

  • Certified in Online Testing
  • Certified Funnel Expert
  • Web Analytics Achievement Award
Arrow

Ready to move the needle? drop me a line

Creative Thirst, LLC.

Specializing in Supplement Marketing
 

USA Offices

71 Marinus Street, Rochelle Park, NJ 07662

bobby@creativethirst.com

201-220-6739

Arrow

I love to talk about marketing supplements...