Marketing consulting for dietary supplements
The beauty supplement industry is experiencing unprecedented growth, with projections reaching $4.23 billion by 2030 and a compound annual growth rate of 5.5%. This booming market represents a significant opportunity for entrepreneurs looking to establish themselves in the health and wellness space. In this comprehensive podcast episode, I sit down with Michael Anthonavage from VitaQuest… Continue reading The Supplement Entrepreneur’s Guide to Beauty from Within
In today’s crowded supplement marketplace, consumers face overwhelming choices backed by similar claims. The brands that rise above this noise aren’t necessarily those with the largest advertising budgets, but rather those who establish genuine authority through consistent, valuable content. In today’s market place, this creates the foundation for sustainable growth in an increasingly competitive industry.… Continue reading Content Marketing for Supplement Brands
Amazon helps supplement brands grow. It also creates big risks. Many companies rely only on Amazon. This is simple but dangerous. Smart owners need other sales channels. Amazon should be part of your plan. But your product might disappear from Amazon. It could be gone for weeks. If that’s your only income source, you’re in… Continue reading Beyond Amazon: Diversification Strategies for Supplement Brands to Reduce Platform Risk
The supplement industry is growing fast. But, most new business owners don’t understand how much money it really takes to start a successful supplement business. Understanding the true costs of launching a supplement business is essential for creating a ealistic business plan and run a successful business. How Much Money Do You Really Need? Most supplement… Continue reading The Real Cost of Starting a Supplement Business
In the competitive landscape of the supplement industry, pricing strategy represents one of the most powerful yet nuanced tools available to brand owners. The decisions you make about both everyday pricing and promotional cadence directly impact not just short-term revenue but long-term brand positioning, customer perception, and business sustainability. Finding the optimal balance requires a… Continue reading Supplement Discounting Strategy: Finding the Right Balance Between Promotions and Everyday Pricing
Marketing requires understanding a complex interplay of psychological factors. Nowhere is that more evident than in health consumers. You see, marketing a dietary supplement is different from marketing any other product. Marketing supplements isn’t like selling other products. Health buyers think differently. They care more about trust. They worry about what goes in their bodies.… Continue reading Understanding The Psychology of Supplement Buyer Segments
The supplement industry presents business owners with a perpetual balancing act between two critical and often competing priorities. 1. Maintaining adequate inventory. 2. Preserving sufficient cash reserves. This tension forms the foundation of operational strategy for supplement brands of all sizes, from startups to established market leaders. Never Run Out of Inventory & Never Run… Continue reading Managing Inventory and Cash Flow in the Supplement Industry
Robert F. Kennedy Jr.’s appointment as Secretary of Health and Human Services under the Trump administration has ignited significant interest in the dietary supplement industry. Kennedy has criticized the FDA’s regulation of supplements, advocating for reduced oversight and promoting alternative health approaches. This stance has emboldened supplement manufacturers to seek expanded health claims for their… Continue reading RFK Jr. Just Changed the Game for Supplement Brands
Both trust and belief drive half of supplement marketing. In the competitive world of selling supplements online, many things affect what people decide to buy. Two of the most important factors are trust and belief. These play a big role in pulling people toward choosing a specific supplement. Buying supplements isn’t just about facts or… Continue reading The Foundation of a High-Converting Supplement Brand
The worlds of functional beverages and beauty supplements are colliding. Are the days when consumers buy a single-purpose supplement gone? Today’s health-conscious buyers want products that integrate multiple benefits. Hybrid supplement products like mushroom coffee and collagen-infused beverages are reshaping consumer expectations. The multi-functional supplement market, currently valued at $4.2 billion, is projected to double… Continue reading Marketing Multi-Functional Supplements: The Mushroom Coffee & Collagen Revolution
The U.S. pet supplement market has witnessed remarkable growth, with sales surpassing $2.7 billion, driven by health and wellness trends among pet owners. This expansion presents significant opportunities for businesses in the dietary supplement niche. Market Overview The pet supplement industry has experienced a substantial increase in sales, reflecting a nearly 20% compound annual growth… Continue reading The Booming U.S. Pet Supplement Market: Navigating Growth and Marketing Strategies