Amazon helps supplement brands grow. It also creates big risks. Many companies rely only on Amazon. This is simple but dangerous. Smart owners need other sales channels. Amazon should be part of your plan. But your product might disappear from Amazon. It could be gone for weeks. If that’s your only income source, you’re in… Continue reading Beyond Amazon: Diversification Strategies for Supplement Brands to Reduce Platform Risk
The Real Cost of Starting a Supplement Business
The supplement industry is growing fast. But, most new business owners don’t understand how much money it really takes to start a successful supplement business. Understanding the true costs of launching a supplement business is essential for creating a ealistic business plan and run a successful business. How Much Money Do You Really Need? Most supplement… Continue reading The Real Cost of Starting a Supplement Business
Supplement Discounting Strategy: Finding the Right Balance Between Promotions and Everyday Pricing
In the competitive landscape of the supplement industry, pricing strategy represents one of the most powerful yet nuanced tools available to brand owners. The decisions you make about both everyday pricing and promotional cadence directly impact not just short-term revenue but long-term brand positioning, customer perception, and business sustainability. Finding the optimal balance requires a… Continue reading Supplement Discounting Strategy: Finding the Right Balance Between Promotions and Everyday Pricing
Understanding The Psychology of Supplement Buyer Segments
Marketing requires understanding a complex interplay of psychological factors. Nowhere is that more evident than in health consumers. You see, marketing a dietary supplement is different from marketing any other product. Marketing supplements isn’t like selling other products. Health buyers think differently. They care more about trust. They worry about what goes in their bodies.… Continue reading Understanding The Psychology of Supplement Buyer Segments
Managing Inventory and Cash Flow in the Supplement Industry
The supplement industry presents business owners with a perpetual balancing act between two critical and often competing priorities. 1. Maintaining adequate inventory. 2. Preserving sufficient cash reserves. This tension forms the foundation of operational strategy for supplement brands of all sizes, from startups to established market leaders. Never Run Out of Inventory & Never Run… Continue reading Managing Inventory and Cash Flow in the Supplement Industry
RFK Jr. Just Changed the Game for Supplement Brands
Robert F. Kennedy Jr.’s appointment as Secretary of Health and Human Services under the Trump administration has ignited significant interest in the dietary supplement industry. Kennedy has criticized the FDA’s regulation of supplements, advocating for reduced oversight and promoting alternative health approaches. This stance has emboldened supplement manufacturers to seek expanded health claims for their… Continue reading RFK Jr. Just Changed the Game for Supplement Brands
The Foundation of a High-Converting Supplement Brand
Both trust and belief drive half of supplement marketing. In the competitive world of selling supplements online, many things affect what people decide to buy. Two of the most important factors are trust and belief. These play a big role in pulling people toward choosing a specific supplement. Buying supplements isn’t just about facts or… Continue reading The Foundation of a High-Converting Supplement Brand
Marketing Multi-Functional Supplements: The Mushroom Coffee & Collagen Revolution
The worlds of functional beverages and beauty supplements are colliding. Are the days when consumers buy a single-purpose supplement gone? Today’s health-conscious buyers want products that integrate multiple benefits. Hybrid supplement products like mushroom coffee and collagen-infused beverages are reshaping consumer expectations. The multi-functional supplement market, currently valued at $4.2 billion, is projected to double… Continue reading Marketing Multi-Functional Supplements: The Mushroom Coffee & Collagen Revolution
The Booming U.S. Pet Supplement Market: Navigating Growth and Marketing Strategies
The U.S. pet supplement market has witnessed remarkable growth, with sales surpassing $2.7 billion, driven by health and wellness trends among pet owners. This expansion presents significant opportunities for businesses in the dietary supplement niche. Market Overview The pet supplement industry has experienced a substantial increase in sales, reflecting a nearly 20% compound annual growth… Continue reading The Booming U.S. Pet Supplement Market: Navigating Growth and Marketing Strategies
Marketing Supplements to Baby Boomers
Understanding the Unique Supplement Buying Process People don’t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply personal, emotional, and complex. The decision-making process is not just about function it’s also about trust, belief, and the emotional push toward change. For… Continue reading Marketing Supplements to Baby Boomers
Strategies for Success in the Evolving OTC Dietary Supplement Market
The over-the-counter (OTC) drug and dietary supplement market is on a trajectory of significant growth. This presents both opportunities and challenges for marketers. As of 2023, the global market was valued at approximately $310.96 billion, with projections indicating an expansion to $438.25 billion by 2028. And further reaching $632.1 billion by 2033. This growth is… Continue reading Strategies for Success in the Evolving OTC Dietary Supplement Market