Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online you can’t sell like the average eCommerce store.
The rules of marketing are different for you.
Because your buyer doesn’t buy supplements the same way they buy anything else online.
Growing and marketing for dietary supplements is not simply a matter of increasing clarity and reducing friction on your website.
Nor is it simply a matter of improving the user experience on your website. Or selling with science.
It’s less about marketing tactics or technology, and more about the unique buying forces that push and pull the decision to buy a dietary health supplement in the mind of your prospect.
Here’s some of my most recent insights on marketing dietary supplements:
Understanding the Unique Supplement Buying Process People don’t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply personal, emotional, and complex. The decision-making process is not just about function it’s also about trust, belief, and the emotional push toward change. For Baby Boomers, who are aging and experiencing new health concerns, buying supplements is a decision based on hope, desire, and the need for reassurance. This generation doesn’t just buy a supplement. They buy into the idea that it will help them maintain independence, vitality, and longevity. As… Continue reading Marketing Supplements to Baby Boomers
The over-the-counter (OTC) drug and dietary supplement market is on a trajectory of significant growth. This presents both opportunities and challenges for marketers. As of 2023, the global market was valued at approximately $310.96 billion, with projections indicating an expansion to $438.25 billion by 2028. And further reaching $632.1 billion by 2033. This growth is driven by factors we’re seeing that are growing in other categories. Such as increased health consciousness, rising demand for dietary supplements, and the expansion of e-commerce direct-to-consumer marketing. Market Segmentation and Growth Areas The OTC supplement market is segmented into several categories. With vitamin and… Continue reading Strategies for Success in the Evolving OTC Dietary Supplement Market
Cease & desist letters, Amazon delistings, or legal trouble. Don’t let it happen to you. Most brands don’t realize this until it’s too late. Find out if you’re at risk. For many supplement brands, a lingering strategic priority is continuous improvement across operations, cost-of-goods, quality, and… Ensuring the brand you built with your blood, sweat, and tears is protected… One way to protect that is to up-level your operations and plug up any vulnerabilities that exist. Counter to what many think, the FDA might not be the enemy. Instead, the enemy is your competitor.. The other supplement brand that’s more established than yours. The one who’s… Continue reading The #1 Mistake That Could Shut Down Your Supplement Company
The sports supplements market is on a meteoric rise, projected to reach USD 55.22 billion by 2034. This market is expected to grow at a CAGR of 8.60% from 2025 to 2034. (1) CAGR is the Compound Annual Growth Rate. While CAGR is a standard metric, for measuring opportunity in an industry. It’s important to note that it assumes steady growth over the entire period. A CAGR of 8.60% for the sports supplements market is relatively strong compared to other supplement category growth rates, but it’s not the highest in the industry. Other sources report a CAGR of 12.1% for… Continue reading The Growing Sports Supplements Market: Trends, Opportunities, and Consumer Insights
Key Takeaways By following these strategies, supplement brands can position themselves for success in the rapidly growing market of women 40+. As the world continues to embrace health and wellness, the supplement market for women over 40 is experiencing a boom. This demographic, often overlooked in many marketing campaigns, is now at the forefront of a significant shift. With an increasing desire to take control of their health, women in their 40s and beyond are seeking solutions tailored to their unique needs. This article delves into seven key strategies that can help supplement brands succeed in this growing and lucrative… Continue reading Mastering the Mature Women’s Supplement Market: 7 Key Strategies for Success
Supplement companies are always looking for growth opportunities. Growth can sometimes come in offering new products with up-and-coming ingredients. Biotin is just that. The biotin supplement market is experiencing rapid growth. Projections estimate its value will reach a staggering US$ 9.98 billion by 2033. This remarkable expansion is largely driven by the increasing awareness of biotin’s wide range of health benefits. In addition to its rising demand in the beauty and wellness sectors. Fueled by the beauty-within category. This includes everything from, strengthening hair and nails to supporting metabolism. In this article, I’ll delve into the key factors contributing to… Continue reading The Booming Biotin Supplement Market: Trends, Applications, and Future Prospects to 2033
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