Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online you can’t sell like the average eCommerce store.
The rules of marketing are different for you.
Because your buyer doesn’t buy supplements the same way they buy anything else online.
Growing and marketing for dietary supplements is not simply a matter of increasing clarity and reducing friction on your website.
Nor is it simply a matter of improving the user experience on your website. Or selling with science.
It’s less about marketing tactics or technology, and more about the unique buying forces that push and pull the decision to buy a dietary health supplement in the mind of your prospect.
Here’s some of my most recent insights on marketing dietary supplements:
Supplement companies are always looking for growth opportunities. Growth can sometimes come in offering new products with up-and-coming ingredients. Biotin is just that. The biotin supplement market is experiencing rapid growth. Projections estimate its value will reach a staggering US$ 9.98 billion by 2033. This remarkable expansion is largely driven by the increasing awareness of biotin’s wide range of health benefits. In addition to its rising demand in the beauty and wellness sectors. Fueled by the beauty-within category. This includes everything from, strengthening hair and nails to supporting metabolism. In this article, I’ll delve into the key factors contributing to… Continue reading The Booming Biotin Supplement Market: Trends, Applications, and Future Prospects to 2033
Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. Marking a milestone many entrepreneurs only dream about. Bloom’s success is due to its strategic use of social media, influencer partnerships, and an omnichannel sales approach. But it wasn’t an overnight success. Key growth factors for Bloom include: With these strategies, Bloom achieved milestones like selling out in 12 hours post-restock and surpassing $170 million in annual sales, driven by over 6 million tubs sold of its flagship Greens product. The Competitive Landscape of the Supplement Industry The… Continue reading From Zero to $1 Million: Lessons from a Supplement Brand’s Explosive Growth
The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new, innovative ways. This article delves into the eight emerging supplement trends. And how those trends are reshaping the supplements industry. We’ll highlight the key drivers, notable products, and opportunities for new entrants. These trends are setting the stage for the next wave of growth. Now… Continue reading 8 Emerging Trends Reshaping the Supplement Industry in 2025
Supplements have become increasingly popular in recent years, with more and more people turning to them to help support their health and wellness goals. As a result, the supplement industry has grown substantially, with a wide variety of products available to consumers. But with so many options on the market, how do consumers decide which supplements to purchase? This is where supplement marketing comes in. In this article, we’ll take a closer look at the role of supplement marketing in the health and wellness industry, and how it can help consumers make informed decisions about the products they buy. The… Continue reading The Role of Supplement Marketing in the Health and Wellness Industry
Tapping into the ESports Gaming Market The explosive growth of eSports and online gaming has created a huge new target market for energy and nutrition supplements. Major supplement brands have begun sponsoring top eSports tournaments, teams, and celebrity gamers to market their products. But smaller supplement companies can also effectively reach this lucrative demographic through creative digital marketing campaigns tailored to gamer interests and media habits. This article explores effective strategies for marketing energy drinks, protein powders, brain health supplements, and other fitness-supporting products to eSports participants and enthusiasts. The Rapid Growth of ESports Despite initial skepticism, eSports have proven… Continue reading Strategies for Marketing Energy and Nutrition Supplements
Key Takeaways for ensuring regulatory compliance with a supplement manufacturer: The dietary supplement industry is heavily regulated by the FDA to ensure the safety and quality of products. As a supplement brand owner, choosing a contract manufacturer that follows cGMP and all FDA guidelines is crucial. Here are some tips for vetting potential manufacturers and ensuring regulatory compliance: Choosing a supplement manufacturer that adheres to FDA regulations will ensure your brand meets quality and safety standards consumers expect. Do your due diligence upfront to avoid compliance issues down the road. Understanding Regulatory Requirements The dietary supplement industry operates within a… Continue reading Ensuring Regulatory Compliance With Supplement Manufacturers
Discover the 3 funnels that can help your health supplement business succeed.
