Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online you can’t sell like the average eCommerce store.
The rules of marketing are different for you.
Because your buyer doesn’t buy supplements the same way they buy anything else online.
Growing and marketing for dietary supplements is not simply a matter of increasing clarity and reducing friction on your website.
Nor is it simply a matter of improving the user experience on your website. Or selling with science.
It’s less about marketing tactics or technology, and more about the unique buying forces that push and pull the decision to buy a dietary health supplement in the mind of your prospect.
Here’s some of my most recent insights on marketing dietary supplements:
Robert F. Kennedy Jr.’s appointment as Secretary of Health and Human Services under the Trump administration has ignited significant interest in the dietary supplement industry. Kennedy has criticized the FDA’s regulation of supplements, advocating for reduced oversight and promoting alternative health approaches. This stance has emboldened supplement manufacturers to seek expanded health claims for their products and push for government and insurance programs to cover supplements, potentially elevating them to the status of FDA-approved pharmaceuticals. Kennedy’s advocacy aligns with a broader “health freedom” movement that emphasizes personal choice and skepticism toward conventional medicine. This movement has found resonance among certain… Continue reading RFK Jr. Just Changed the Game for Supplement Brands
Both trust and belief drive half of supplement marketing. In the competitive world of selling supplements online, many things affect what people decide to buy. Two of the most important factors are trust and belief. These play a big role in pulling people toward choosing a specific supplement. Buying supplements isn’t just about facts or ingredients. It’s tied to emotions like wanting to feel healthy, look good, and live a vibrant life. Even with all these feelings, trust and belief are what truly guide people when making their final choice. Trust comes from many places—such as honest marketing, good reviews,… Continue reading The Foundation of a High-Converting Supplement Brand
The worlds of functional beverages and beauty supplements are colliding. Are the days when consumers buy a single-purpose supplement gone? Today’s health-conscious buyers want products that integrate multiple benefits. Hybrid supplement products like mushroom coffee and collagen-infused beverages are reshaping consumer expectations. The multi-functional supplement market, currently valued at $4.2 billion, is projected to double by 2027, with functional beverages leading the growth. However, traditional supplement marketing approaches are failing to capture this opportunity. Conventional category positioning is being turned on it’s head. The key to successful positioning lies in understanding how to position these hybrid products at the intersection… Continue reading Marketing Multi-Functional Supplements: The Mushroom Coffee & Collagen Revolution
The U.S. pet supplement market has witnessed remarkable growth, with sales surpassing $2.7 billion, driven by health and wellness trends among pet owners. This expansion presents significant opportunities for businesses in the dietary supplement niche. Market Overview The pet supplement industry has experienced a substantial increase in sales, reflecting a nearly 20% compound annual growth rate (CAGR) from 2018 to 2023. This growth is expected to continue, with projections indicating a CAGR of 5.9% from 2024 to 2030, reaching an estimated $3.73 billion by 2030. Key Drivers of Growth Market Segmentation Marketing Strategies for Pet Supplement Brands To capitalize on… Continue reading The Booming U.S. Pet Supplement Market: Navigating Growth and Marketing Strategies
Understanding the Unique Supplement Buying Process People don’t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply personal, emotional, and complex. The decision-making process is not just about function it’s also about trust, belief, and the emotional push toward change. For Baby Boomers, who are aging and experiencing new health concerns, buying supplements is a decision based on hope, desire, and the need for reassurance. This generation doesn’t just buy a supplement. They buy into the idea that it will help them maintain independence, vitality, and longevity. As… Continue reading Marketing Supplements to Baby Boomers
The over-the-counter (OTC) drug and dietary supplement market is on a trajectory of significant growth. This presents both opportunities and challenges for marketers. As of 2023, the global market was valued at approximately $310.96 billion, with projections indicating an expansion to $438.25 billion by 2028. And further reaching $632.1 billion by 2033. This growth is driven by factors we’re seeing that are growing in other categories. Such as increased health consciousness, rising demand for dietary supplements, and the expansion of e-commerce direct-to-consumer marketing. Market Segmentation and Growth Areas The OTC supplement market is segmented into several categories. With vitamin and… Continue reading Strategies for Success in the Evolving OTC Dietary Supplement Market
Discover the 3 funnels that can help your health supplement business succeed.
