Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online you can’t sell like the average eCommerce store.
The rules of marketing are different for you.
Because your buyer doesn’t buy supplements the same way they buy anything else online.
Growing and marketing for dietary supplements is not simply a matter of increasing clarity and reducing friction on your website.
Nor is it simply a matter of improving the user experience on your website. Or selling with science.
It’s less about marketing tactics or technology, and more about the unique buying forces that push and pull the decision to buy a dietary health supplement in the mind of your prospect.
Here’s some of my most recent insights on marketing dietary supplements:
Supplements have become increasingly popular in recent years, with more and more people turning to them to help support their health and wellness goals. As a result, the supplement industry has grown substantially, with a wide variety of products available to consumers. But with so many options on the market, how do consumers decide which supplements to purchase? This is where supplement marketing comes in. In this article, we’ll take a closer look at the role of supplement marketing in the health and wellness industry, and how it can help consumers make informed decisions about the products they buy. The… Continue reading The Role of Supplement Marketing in the Health and Wellness Industry
Tapping into the ESports Gaming Market The explosive growth of eSports and online gaming has created a huge new target market for energy and nutrition supplements. Major supplement brands have begun sponsoring top eSports tournaments, teams, and celebrity gamers to market their products. But smaller supplement companies can also effectively reach this lucrative demographic through creative digital marketing campaigns tailored to gamer interests and media habits. This article explores effective strategies for marketing energy drinks, protein powders, brain health supplements, and other fitness-supporting products to eSports participants and enthusiasts. The Rapid Growth of ESports Despite initial skepticism, eSports have proven… Continue reading Strategies for Marketing Energy and Nutrition Supplements
Key Takeaways for ensuring regulatory compliance with a supplement manufacturer: The dietary supplement industry is heavily regulated by the FDA to ensure the safety and quality of products. As a supplement brand owner, choosing a contract manufacturer that follows cGMP and all FDA guidelines is crucial. Here are some tips for vetting potential manufacturers and ensuring regulatory compliance: Choosing a supplement manufacturer that adheres to FDA regulations will ensure your brand meets quality and safety standards consumers expect. Do your due diligence upfront to avoid compliance issues down the road. Understanding Regulatory Requirements The dietary supplement industry operates within a… Continue reading Ensuring Regulatory Compliance With Supplement Manufacturers
The sports nutrition market just keeps getting bigger. Analysts predict the category will grow to $35 billion globally by 2028 as mainstream consumers join the athlete demographic in using protein powders, pre-workouts and muscle-recovery supplements. With growth comes competition. Hundreds of supplement brands are vying for market share across every channel. Simply making performance supplement products is no longer enough. Smart brands need points of differentiation to stand out and appeal to discriminating modern athletes. This is where NSF Certified for Sport comes in. Earning this prestigious certification for your supplement manufacturing offers powerful marketing advantages in reaching and resonating… Continue reading Marketing NSF Certified Sport Supplements
If you’re in the business of selling dietary supplements, you know that marketing them effectively can be an uphill battle. With so many supplements on the market, it can be difficult to stand out from the competition and get your products in front of the right audience. But fear not – with the right strategies and tactics, you can successfully market your dietary supplements and grow your business. In this ultimate guide, we’ll cover everything you need to know about marketing dietary supplements, from identifying your target audience to creating compelling content. Identify Your Target Audience One of the most… Continue reading Tips and Strategies for Marketing Dietary Supplements
Starting and growing a dietary supplement business selling directly to consumers online can be a rewarding but challenging endeavor. One of the biggest hurdles is having enough capital to get your business off the ground and fund its growth. Taking on debt strategically can give your supplement business the financing it needs to thrive. Here are some tips on how to use debt wisely to expand your direct-to-consumer supplement company: Evaluate Your Funding Needs Before taking on any debt, determine exactly what you need the money for and how much you need. Outline your startup costs, inventory purchases, marketing plans,… Continue reading Using Debt to Grow Your Dietary Supplement Business
Discover the 3 funnels that can help your health supplement business succeed.
