Most marketers look at sales funnel stages the exact same way. The prospect first becomes aware of your brand at the top of the funnel in the awareness stage. To do this marketers use traditional lead generation tactics in this stage such as opt-ins to get lead magnets. Next comes the interest stage. In which,… Continue reading Sales Funnel Stages: Compressed For Maximum Impact
Funnel Metrics: Digital Marketing KPIs
The health of a sales funnel is measured by business growth which is tied to the velocity at which a funnel can add new customers to your business. How you track that growth is through funnel metrics. Metrics that tell you not only the performance of the funnel itself but also how much you can… Continue reading Funnel Metrics: Digital Marketing KPIs
Health Supplement Business Mastery Podcast Episode 6 – Boost Ad ROI With Targeted Email Advertising With Neerja Sharma
In episode 6 of the Health Supplement Business Mastery podcast we’ll cover how to boost paid advertising ROI with targeted email drops with our guest Neerja Sharma from DedicatedEmails.com Click the play button to listen to a full episode below. Or subscribe on iTunes. Boost Ad ROI With Targeted Email Advertising – Show 6 Subscribe… Continue reading Health Supplement Business Mastery Podcast Episode 6 – Boost Ad ROI With Targeted Email Advertising With Neerja Sharma
A Marketing Funnel Guide For B2C Dietary Supplements
A marketing funnel that restricts the customer’s journey to a specific linear path is the key to making direct response work online. Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For… Continue reading A Marketing Funnel Guide For B2C Dietary Supplements
Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims
In episode 5 of the Health Supplement Business Mastery podcast we’ll cover how to make claims dietary supplement claims (without getting slapped by the FDA) We’ll cover some of the different types of claims as well as how to properly make a Structure / Function claim. Click the play button to listen to a full… Continue reading Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims
QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes
A quiz funnel has several benefits for a health supplement company. One of which is that, it brings in a high number of new blood into your email list to nurture them. Typically at a cost of one dollar or less per lead. On the consumer side, most people like to take quizzes, because they’re… Continue reading QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes
Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata
In episode 4 of the Health Supplement Business Mastery podcast we’ll be looking at what’s working in direct response video sales letters (VSLs) with Max Fata. Max produces and directs video sales letters (VSLs) at his company Direct Response Services. We talk about trends that are working and the future of VSLs. You’ll be sure… Continue reading Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata
Selling Health Supplements in a COVID-19 World
The world has changed overnight. Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.) Everyone is uncertain and full of fear. It’s a very sensitive time for everyone and many people are advising that… Continue reading Selling Health Supplements in a COVID-19 World
Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020
In episode 3 of the Health Supplement Business Mastery podcast we’ll be looking at the latest direct response marketing trends in the dietary supplement industry in 2020. Click the play button to listen to a full episode below. Or subscribe on iTunes. Dietary Supplement Trends for 2020 – Show #3 Subscribe on iTunes so you… Continue reading Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020
The Reason WHY Sales Copy For Up-sells
Writing sales copy for up-sells is different than a sales letter. There are similarities, especially if you’re introducing a brand new product, with a totally different value proposition. Then most of the long form direct response principles are in full swing. But there are two very distinct “WHYs” you need to answer in all up-sell… Continue reading The Reason WHY Sales Copy For Up-sells