A marketing funnel that restricts the customer’s journey to a specific linear path is the key to making direct response work online. Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For… Continue reading A Marketing Funnel Guide For B2C Dietary Supplements
Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims
In episode 5 of the Health Supplement Business Mastery podcast we’ll cover how to make claims dietary supplement claims (without getting slapped by the FDA) We’ll cover some of the different types of claims as well as how to properly make a Structure / Function claim. Click the play button to listen to a full… Continue reading Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims
QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes
A quiz funnel has several benefits for a health supplement company. One of which is that, it brings in a high number of new blood into your email list to nurture them. Typically at a cost of one dollar or less per lead. On the consumer side, most people like to take quizzes, because they’re… Continue reading QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes
Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata
In episode 4 of the Health Supplement Business Mastery podcast we’ll be looking at what’s working in direct response video sales letters (VSLs) with Max Fata. Max produces and directs video sales letters (VSLs) at his company Direct Response Services. We talk about trends that are working and the future of VSLs. You’ll be sure… Continue reading Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata
Selling Health Supplements in a COVID-19 World
The world has changed overnight. Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.) Everyone is uncertain and full of fear. It’s a very sensitive time for everyone and many people are advising that… Continue reading Selling Health Supplements in a COVID-19 World
Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020
In episode 3 of the Health Supplement Business Mastery podcast we’ll be looking at the latest direct response marketing trends in the dietary supplement industry in 2020. Click the play button to listen to a full episode below. Or subscribe on iTunes. Dietary Supplement Trends for 2020 – Show #3 Subscribe on iTunes so you… Continue reading Health Supplement Business Mastery Podcast Episode 3 – Dietary Supplement Trends for 2020
The Reason WHY Sales Copy For Up-sells
Writing sales copy for up-sells is different than a sales letter. There are similarities, especially if you’re introducing a brand new product, with a totally different value proposition. Then most of the long form direct response principles are in full swing. But there are two very distinct “WHYs” you need to answer in all up-sell… Continue reading The Reason WHY Sales Copy For Up-sells
The Official Launch of The Health Supplement Business Mastery Podcast
ANNOUNCING: The launch of the Health Supplement Business Mastery podcast. If you’re a health e-commerce direct response dietary supplement marketer this bi-monthly show is for you. Learn what’s working with conversion rate optimization split tests, funnels, upsells, and direct response copywriting so you can maximize profitability and scale. Listen to the first two episodes here… Continue reading The Official Launch of The Health Supplement Business Mastery Podcast
Compliant Cold Traffic Funnel Strategies For Natural Health Supplements
Compliant cold traffic funnels are where the money is in 2020. To get any real volume of traffic out there to really scale big these days you’re very limited. And that limitation means you’re forced to play by their rules for good or bad. And that means compliant copy that’s not hard hitting. This watered… Continue reading Compliant Cold Traffic Funnel Strategies For Natural Health Supplements
The 3 Critical Bridges Your Customer Needs To Cross To Buy a Bottle of Supplements
A physical bridge connects two places together to get you from point A to point B. But bridges can also connect abstract things. Things like different ideas. Ideas that can be used to make a marketing case for a sale. The sale of a bottle of dietary health supplements for example, happens within the mind… Continue reading The 3 Critical Bridges Your Customer Needs To Cross To Buy a Bottle of Supplements
Dietary Supplement Experts For Selling Direct To Consumers Online
Dietary supplement experts can help you navigate the pitfalls when selling supplements direct online. Pitfalls like: Label compliance Sales copy compliance Product formulation and testing Structure / function claims and disclaimers Good Manufacturing Practices (GMP) regulations And much more All of which could be outsourced to an expert. Each of these elements are important when… Continue reading Dietary Supplement Experts For Selling Direct To Consumers Online