Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Are you using the best supplement marketing strategies to grow online sales? This comprehensive marketing guide will help you think through the many options for marketing a dietary supplement brand. Jump to: Looking at the past, the future would suggest that there’s always going to be a market for health, wellness and prevention. Dietary supplements… Continue reading The Best Supplement Marketing Strategies That Work
Where are the top health supplement marketers getting their traffic in 2022? And where will they shift traffic to in the next 2 – 3 years? To answer that we first need to look at what’s changed in e-commerce because of the pandemic. The biggest change was more volume. Volume in both buyers and sellers.… Continue reading Traffic Trends for Heath Supplement Brands in 2023 and Beyond
Not all health supplement buyers have the same affinity towards health. Moreover, they are not motivated by same messaging. otivated by same messaging. That’s not surprising, people are different. And people buy health supplements differently. Yet, most health copywriters use one message that has the broadest appeal in order to convert browsers into buyers. Selling… Continue reading Does Health Affinity Effect Supplement Sales?
Growing a supplement company to 5 million dollars per year from scratch can be overwhelming. To get to that level you’re spinning multiple plates and dogging a ton of pitfalls along the way. And if you’re not preparing for growth at every step, you’ll likely never reach your vision. But, if you focus on the… Continue reading Growing a Supplement Company to 5 Million Per Year
Supplement brand marketers are at odds with direct response marketing. They have been for years. It’s one of the greatest marketing fights of all time. Brand marketers believe… The brand is the bridge between the product and the customer. Therefore brand marketing is about linking the values of a company or product with an audience.… Continue reading Dietary Supplement Brand eCommerce Design vs. Direct Response Design
Industry Report: Dietary Supplement Trends for 2021 To say that 2020, has been a crazy year would be un understatement. No one could have predicted what happened during the pandemic. And we’re still seeing the effects on that now over one year later. The pandemic altered the course of practically everything for health and wellness.… Continue reading 2021 Mid Year State of The Dietary Supplement Industry (What’s Ahead?)
Your funnel strategy can make or break a direct to consumer supplement business. As the market becomes more and more saturated the Cost Per Acquisition of buying a customer keeps increasing. Get your funnel strategy wrong and it’s going to be very difficult to outbid the competition. Especially for small and mid-size health supplement brands.… Continue reading What Funnel Strategy Is Best For Selling Health Supplements Online?
Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online. Allowing the brand to increase margins and control everything. Including the brand experience, the visitor traffic and more importantly all the marketing. Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage
Trust is always eroding. So it constantly needs to be replenished. We once lived in a world where 9 out of 10 doctors meant that this stuff works. We believed it. It worked because the majority of doctors, or dentists, endorsed it. Now we’re living in a world where we wonder what that 10th doctor… Continue reading Trust is The Currency for Dietary Supplements
What vitamin and supplement tend has peeked our curiosity lately? While the COVID-19 pandemic has shifted the supplement industry dramatically shifting consumers vitamin consumption. A lot of the shift has been towards supplements that support immunity and stress. The immunity and vitamin D ship in my opinion has already sailed. But there are other trends… Continue reading Vitamin and Supplement Trends: Veganification
This episode of the Health Supplement Business Mastery my guest Nicole Piper discuss… What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it’s a good listen to learn how you can better work with clients.) This episode covers: How to know if you’re ready… Continue reading What You Need to Know About Working with a Direct Response Copywriter