Compliant cold traffic funnels are where the money is in 2020. To get any real volume of traffic out there to really scale big these days you’re very limited. And that limitation means you’re forced to play by their rules for good or bad. And that means compliant copy that’s not hard hitting. This watered… Continue reading Compliant Cold Traffic Funnel Strategies For Natural Health Supplements

A physical bridge connects two places together to get you from point A to point B. But bridges can also connect abstract things. Things like different ideas. Ideas that can be used to make a marketing case for a sale. The sale of a bottle of dietary health supplements for example, happens within the mind… Continue reading The 3 Critical Bridges Your Customer Needs To Cross To Buy a Bottle of Supplements

Dietary supplement experts can help you navigate the pitfalls when selling supplements direct online. Pitfalls like: Label compliance Sales copy compliance  Product formulation and testing Structure / function claims and disclaimers Good Manufacturing Practices (GMP) regulations And much more All of which could be outsourced to an expert. Each of these elements are important when… Continue reading Dietary Supplement Experts For Selling Direct To Consumers Online

Copywriting for nutritional supplement sales copy needs a big story. Some breaking new information.  Some angle that everybody hasn’t already heard about.  Because health customers are constantly being bombarded with warnings in print magalogs, talk shows, and news channels.   Naturally, supplement companies hop on the bandwagon of what’s in the mainstream media and incorporate… Continue reading Copywriting For Nutritional Dietary Supplements

Industry Report: Dietary Supplement Trends for 2020 The global dietary supplements market is projected to approach $252.1 Billion dollars by 2025. The rising aging population and increasing healthcare cost are some of the factors driving the growth. The dietary supplements market in North America is at mature stage compared to that in developing nations overseas… Continue reading 2020 State of The Dietary Supplement Industry (A Look Ahead)

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Selling dietary supplements online has never been an easy task.  You can’t make any drug claims, which waters down your sales copy. Approval issues are a nightmare with traffic sources, like Google and Facebook, which often feels like a mystery. Forcing you to have multiple funnels for each traffic source. There are competitors like Amazon… Continue reading The Buying Forces Behind Selling Dietary Supplements

All of our dietary supplement clients want to scale to the next level.  Some are already on the way and with our help are moving faster. Others are just getting started. Each situation requires a different framework of thinking to get to where they want to be. But in either case, we always apply a… Continue reading Is Your Dietary Supplement Company Too Small To Scale?

Selling a dietary supplement off of a front-end book offer is a tried and true strategy for selling supplements online. Especially in places where dietary supplements are not seen as very favorable by advertisers.  The typical approach to selling a bottle of supplements off of a front-end book offer looks like this… Book Offer >… Continue reading CASE STUDY: What’s The Best Way To Up-sell a Supplement Bottle?

People buy dietary supplements differently than they do any other product. One area of difference has to do with belief… Belief is a personal attitude towards true or false desires. Our desires shape our actions and our decision to buy or not to buy.  We buy a bottle of supplements because we desire two things.… Continue reading What Does Belief Have To Do With Selling Dietary Supplements?