Copywriting for nutritional supplement sales copy needs a big story. Some breaking new information. Some angle that everybody hasn’t already heard about. Because health customers are constantly being bombarded with warnings in print magalogs, talk shows, and news channels. Naturally, supplement companies hop on the bandwagon of what’s in the mainstream media and incorporate… Continue reading Copywriting For Nutritional Dietary Supplements
2020 State of The Dietary Supplement Industry (A Look Ahead)
Industry Report: Dietary Supplement Trends for 2020 The global dietary supplements market is projected to approach $252.1 Billion dollars by 2025. The rising aging population and increasing healthcare cost are some of the factors driving the growth. The dietary supplements market in North America is at mature stage compared to that in developing nations overseas… Continue reading 2020 State of The Dietary Supplement Industry (A Look Ahead)
The Buying Forces Behind Selling Dietary Supplements
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Dietary Supplement Buying Forces
Selling dietary supplements online has never been an easy task. You can’t make any drug claims, which waters down your sales copy. Approval issues are a nightmare with traffic sources, like Google and Facebook, which often feels like a mystery. Forcing you to have multiple funnels for each traffic source. There are competitors like Amazon… Continue reading The Buying Forces Behind Selling Dietary Supplements
Is Your Dietary Supplement Company Too Small To Scale?
All of our dietary supplement clients want to scale to the next level. Some are already on the way and with our help are moving faster. Others are just getting started. Each situation requires a different framework of thinking to get to where they want to be. But in either case, we always apply a… Continue reading Is Your Dietary Supplement Company Too Small To Scale?
CASE STUDY: What’s The Best Way To Up-sell a Supplement Bottle?
Selling a dietary supplement off of a front-end book offer is a tried and true strategy for selling supplements online. Especially in places where dietary supplements are not seen as very favorable by advertisers. The typical approach to selling a bottle of supplements off of a front-end book offer looks like this… Book Offer >… Continue reading CASE STUDY: What’s The Best Way To Up-sell a Supplement Bottle?
What Does Belief Have To Do With Selling Dietary Supplements?
People buy dietary supplements differently than they do any other product. One area of difference has to do with belief… Belief is a personal attitude towards true or false desires. Our desires shape our actions and our decision to buy or not to buy. We buy a bottle of supplements because we desire two things.… Continue reading What Does Belief Have To Do With Selling Dietary Supplements?
How To Scale Your Supplement Offer On Google & Facebook
Supplement offers that scale on google, facebook, native advertising or even organic can be very tricky if you don’t know what to watch out for. What almost no one realizes or tells you is that… Your Numbers Will Tank As You Scale This is just par for the course. But the biggest thing thing you… Continue reading How To Scale Your Supplement Offer On Google & Facebook
Marketing Dietary Supplements Online: The Shift From Print Mail To Digital
Marketing dietary supplements online unfortunately means getting your product on Amazon for many people. But Amazon is not digital marketing. It is simply a showroom to sell your product. A channel to sell your product. Yes it’s already got a ton of traffic… Yes it’s a buyer search engine… Yes visitors are highly motivated to… Continue reading Marketing Dietary Supplements Online: The Shift From Print Mail To Digital
The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
A successful dietary supplement funnel converts cold traffic into buyers. A cold traffic funnel is different than any other type of funnel. What’s different is the audience. Most health supplement copywriters overlook the two biggest factors in converting cold traffic. Without them, a cold traffic funnel doesn’t stand a chance. The two factors are, motivation… Continue reading The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
Why Isn’t Your Supplement Funnel Working?
After spending months on your marketing strategy you launch your supplement funnel only to find out that it’s not working. That’s the worst feeling you can have as a marketer. If your supplement funnel isn’t working though, there is hope. It can be turned around with the right marketing strategy. But first you need to… Continue reading Why Isn’t Your Supplement Funnel Working?
Old School Dietary Supplement Print Mail Direct Marketers in a Digital Marketing World
Dietary supplement digital marketers have a very bright future. More people are buying dietary supplements than ever before in history. According to the Council for Responsible Nutrition, 75% of U.S. adults take dietary supplements. It’s easier to reach these people than ever before. And it’s easier than ever to get started as a dietary supplement… Continue reading Old School Dietary Supplement Print Mail Direct Marketers in a Digital Marketing World