Supplement offers that scale on google, facebook, native advertising or even organic can be very tricky if you don’t know what to watch out for. What almost no one realizes or tells you is that… Your Numbers Will Tank As You Scale This is just par for the course. But the biggest thing thing you… Continue reading How To Scale Your Supplement Offer On Google & Facebook
Marketing Dietary Supplements Online: The Shift From Print Mail To Digital
Marketing dietary supplements online unfortunately means getting your product on Amazon for many people. But Amazon is not digital marketing. It is simply a showroom to sell your product. A channel to sell your product. Yes it’s already got a ton of traffic… Yes it’s a buyer search engine… Yes visitors are highly motivated to… Continue reading Marketing Dietary Supplements Online: The Shift From Print Mail To Digital
The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
A successful dietary supplement funnel converts cold traffic into buyers. A cold traffic funnel is different than any other type of funnel. What’s different is the audience. Most health supplement copywriters overlook the two biggest factors in converting cold traffic. Without them, a cold traffic funnel doesn’t stand a chance. The two factors are, motivation… Continue reading The 2 Biggest Factors That KILL Health Supplement Cold Traffic Funnel Conversions (That Almost Every Copywriter Overlooks)
Why Isn’t Your Supplement Funnel Working?
After spending months on your marketing strategy you launch your supplement funnel only to find out that it’s not working. That’s the worst feeling you can have as a marketer. If your supplement funnel isn’t working though, there is hope. It can be turned around with the right marketing strategy. But first you need to… Continue reading Why Isn’t Your Supplement Funnel Working?
Old School Dietary Supplement Print Mail Direct Marketers in a Digital Marketing World
Dietary supplement digital marketers have a very bright future. More people are buying dietary supplements than ever before in history. According to the Council for Responsible Nutrition, 75% of U.S. adults take dietary supplements. It’s easier to reach these people than ever before. And it’s easier than ever to get started as a dietary supplement… Continue reading Old School Dietary Supplement Print Mail Direct Marketers in a Digital Marketing World
6 Stages of a Successful D2C Supplement Business
The path to a successful direct to consumer dietary supplement business is not always straight forward. In fact, it rarely ever is. Not every supplement business owner takes the same path. But most of the time the path to success leaves clues. Those clues are outlined in these seven stages of supplement business success. One… Continue reading 6 Stages of a Successful D2C Supplement Business
Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel
Funnel metrics drive every decision in a direct response funnel. It is a numbers game. The game is won through A/B testing. A/B testing is often the only thing between a million dollar funnel and a flop. The difference between the two, comes down to the numbers. However, the numbers on the front-end don’t need… Continue reading Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel
Does The Product Matter For a D2C Supplement Funnel?
How important is the product to the success of a cold traffic funnel for dietary supplements? That’s a question that very often gets overlooked. In fact, many direct response marketers rarely consider the product as part of their strategy. Instead they rush straight to the funnel, the hook or the traffic. All of those things… Continue reading Does The Product Matter For a D2C Supplement Funnel?
Is Your Dietary Supplement Landing Page Compliant With Facebook?
A Facebook compliant landing page for dietary supplements is very different than a traditional direct response landing page. What gets approved for Google Display Network (GDN), Bing or Native Ads is different than what gets approved for Facebook. You can’t just slap on a Click Funnels theme and be Facebook compliant. It’s more complicated than… Continue reading Is Your Dietary Supplement Landing Page Compliant With Facebook?
Supplement Branding Starts With Building a Movement
The average dietary supplement brand creates and sells products. But great supplement brands, create movements in order to sell products. Movements create loyal customers. Loyal customers are what build brands, not companies. Therefore, the key is to create a movement. It’s not easy, unless you have a step by step framework. That’s exactly what we’ll… Continue reading Supplement Branding Starts With Building a Movement