Direct response marketing is one of the most effective strategies for selling dietary supplements online. This is largely due to the way it creates an immediate response to buy from a brand new visitor. This method enables brands to quickly learn if their marketing has the potential to deliver enough return on ad spend to… Continue reading How To Hook Visitors Into Buying Your Direct Response Health Supplement Offer

Are Some Supplements Easier To Sell Online? If a problem causes enough “pain”, then the answer is – Yes… Some supplements are easier to sell.  Simply because some problems are more “painful” than others.  Not just physically painful, but emotionally painful. For example, the pain of losing your independence, or your vision, or mobility. Painful… Continue reading How Easy Is It To Sell Supplements Online?

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When it comes to direct response marketing it’s easy to get overwhelmed trying to keep up with all the latest supplement marketing strategies.  There always seems to be another new hot shot supplement copywriter, or hit video sales letter or funnel to model.  Yet they all seem to come and go. One big marketing merry-go… Continue reading What 1 Question Will Measure the Effectiveness of All Your Marketing?

Everything has a cycle including your supplement product. Let’s look at dietary supplement drink-mixes as an example. The idea of drinking your supplements has been around for a long time. It’s been common practice to add vitamin D to milk as far back as the early 1900s. In fact, getting your vitamins by means of… Continue reading The Inevitable Fall of Any Dietary Supplement

First came the age of health tracking apps with over 80,000 ways to convert every calorie, physical activity and sleep cycle into data. We voluntarily entered our information into our phones, fit bits and other devices. Because after all we measure what matters and improve what’s measured. It was all so novel, and so fun!… Continue reading What Comes After Health Apps & Personalized Virtual Healthcare?

Every online nutritional supplement company owner has the same goal. To help people achieve better health and live a healthier life. It doesn’t matter if you’re marketing herbals, gummies or a nutritional sports drink. But with so many competitors for a customer to choose from, reaching that goal can be difficult. To achieve that goal,… Continue reading 6 Tips To Start Selling Dietary Supplements Online

Getting the message to market match is critical to marketing anything.    It’s even more crucial when Trust, Belief, Desire and Hope drive the buying process. This the case of marketing dietary supplements online.   Trust, Belief, Desire and Hope make up the Buying Forces Framework, one of four conversion rate optimization frameworks I’ve developed… Continue reading Message To Market Match For Direct Response Supplement Companies

A cold traffic funnel that you can scale is what every direct response marketer is after. Many spend years never quite cracking the code. Others seem to know some magic trick. From the outside it does seem like magic. But, the honest answer is that it’s a combination of both art and science.