Selling health products online requires you to get in front of the right prospects. That’s true for selling anything. Of course there’s more to it than that, especially for selling natural health products, which people buy very differently than they buy other products. At Creative Thirst we have an entire framework built around selling health… Continue reading Alternative Health Brands Targeted As Fake News
Marketing Vitamins Online
The path to marketing vitamins and building an online dietary supplement company is different for everyone. Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own. Others start with an information product, building an audience before switching to marketing supplements, like… Continue reading Marketing Vitamins Online
Marketing Nutraceuticals Online With The Right Sales Page
Marketing nutraceuticals, functional foods, and other health and wellness products online is a delicate balancing act. Because, traditionally marketers are taught to focus on benefits over features. A feature might be that your probiotic contains certain strains of the Lactobacillus family. But the functional benefit is that it can help you lose weight and belly… Continue reading Marketing Nutraceuticals Online With The Right Sales Page
Customer Retention Marketing For Dietary Supplement Brands
Customer retention marketing is vital to create repeat purchases and increase future purchases. Without it, it’s difficult to keep the customers you’ve already spent money on acquiring. And the online dietary supplement industry is one that is built on continuity and retention. Customers are making multiple purchases over time. Often month after month for the… Continue reading Customer Retention Marketing For Dietary Supplement Brands
Marketing Dietary Supplements to Millennials: The BIGGEST Supplement Generation
Millennials… the generation raised on Flintstones vitamins, who never actually watched the cartoon, are now adults. Are taking more supplements than Generation X and Boomers. According to the Hartman Group’s recent research, 45% of millennials (aged 18, or 20 – 35) take supplements on a regular basis. That’s at least 50 million supplement buyers in… Continue reading Marketing Dietary Supplements to Millennials: The BIGGEST Supplement Generation
Three Ways To Find A Health Niche (and make it BIG)
A health niche is key to success in the direct to consumer online dietary supplement business. It’s the difference between a wildly successful supplement company or another me-too bottle of pills. The online dietary supplement space has matured rapidly over the last 5 years. There are so many options available to consumers today and so… Continue reading Three Ways To Find A Health Niche (and make it BIG)
Supplement Sales Funnel Numbers (Is your funnel REALLY working?)
Supplement sales funnels speak to you with numbers. That’s how you know if they are working or not. You just need to know how to listen to them. I don’t think most people know how to listen because, the one question I get asked most often is… … Are our supplement sales funnel numbers good?… Continue reading Supplement Sales Funnel Numbers (Is your funnel REALLY working?)
The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
We all fall into our own patterns. We’re creatures of habit after all. Dietary supplement brands are no different. They succeed or fail based on the patterns of their thinking rather than the quality of their products. Often times though we’re too close to our own problems to even see them. The problem comes when… Continue reading The 10 Most Common Destructive Patterns Dietary Supplement Brands Make
Marketing Strategy for Dietary Supplements in a Saturated Marketplace
Marketing strategy is the key to successfully marketing a dietary supplement in todays saturated marketplace. The supplement category is entering maturity. As a result dietary supplements are becoming common place. Therefore, differentiation is becoming increasingly difficult. Thousands of dietary supplements, sports nutrition vitamins and other health products are fighting for the same sale. In addition,… Continue reading Marketing Strategy for Dietary Supplements in a Saturated Marketplace
CRO Agency Mistakes In The Health Industry
The Average CRO Agency Misses The Mark In The Health Industry Every conversion rate optimization practitioner and CRO agency approaches optimization the exact same way. All of the different methodologies are basically the same. Remove the friction add urgency, yadda, yadda. What it really comes down to is, they all just test different variations of… Continue reading CRO Agency Mistakes In The Health Industry