In the direct marketing online space we’ve consistently seen the use of pre-sell pages, and review sites to sell dietary supplements. Although, recently the FDA has been cracking down heavily on review sites. Lately, what we’re seeing more of, in this space, is selling dietary supplements by way of a book. There are three key… Continue reading Using A Book To Sell Dietary Supplements
Maybe You Should Fire Your Conversion Rate Optimization Agency (If They Are Doing This)
Conversion rate optimization agencies are guilty of weak test ideas. What is a weak idea, you ask? A weak idea is one that is not developed from a point of view. The true specialists of conversion rate optimization (CRO) are not using the same tricks on every client. If you suspect that’s what your conversion… Continue reading Maybe You Should Fire Your Conversion Rate Optimization Agency (If They Are Doing This)
Free Plus Shipping Funnel Secrets
(What Nearly Everyone Overlooks) A free plus shipping funnel is a great way to bring in new buyers to your business. They are a great low-end offer which reduces the friction of price. Plus they are a great way to acquire “buyer opt-ins” which are way more valuable than just email opt-ins for a lead… Continue reading Free Plus Shipping Funnel Secrets
What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)
Scaling a direct response dietary supplement business is tricky. Not impossible, but certainly not as easy as all the conference speakers and books say it is. Sadly what’s being taught about growth is far from reality. What’s being touted as “how to do it right” are downright blatant lies. There are three big lies that… Continue reading What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)
The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)
If you’ve read the previous 4 articles on making dietary supplement claims you know more than the average health marketer. Hopefully those articles can keep you out of trouble. Here are links to each in case you missed them In this article, we’ll round out the series by covering exactly how to make a Structure… Continue reading The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)
FDA Dietary Supplement Disclaimers In Plain English
What is an FDA disclaimer statement? In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law. It simply states that your supplement is not meant to treat any disease. We would be remiss in our series of what’s allowed and… Continue reading FDA Dietary Supplement Disclaimers In Plain English
Grow Your Dietary Supplement Business with “Free Plus Shipping” Offers
Free Plus Shipping offers are not for everyone. If not done properly, they can lose a lot of money very quickly and let customers take advantage of your “generosity”. You need to have clear goals, a long term plan, and an understanding of the economics of the offer to make this work.
Dietary Supplement Claims: What’s NOT Allowed
In the previous article we discussed what claims ARE allowed for dietary supplements. This article will look at what you’re NOT allowed to say in your dietary supplement marketing and advertising. You may have heard that you cannot make any claims for dietary supplements what so ever. That’s a half truth. There are many claims… Continue reading Dietary Supplement Claims: What’s NOT Allowed
Dietary Supplement Claims: What’s Allowed
Navigating all the “Gotchas” out there when selling dietary supplements online, is like walking through a mine field with tap shoes on. Make one wrong move and you could blow yourself up. Many of our health clients take a more conservative stance and are extra cautious because of this. And I can’t blame them. You… Continue reading Dietary Supplement Claims: What’s Allowed
Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?
Selling online in the health market is very competitive. With any mature marketplace like natural health supplements, it operates at a higher level of marketplace sophistication. What level of sophistication your market sits in partially depends on the particular health condition. But the dietary supplement market generally sits among stage 3 and 4 of awareness.… Continue reading Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?
Selling Health Products Online To Jaded Buyers
When selling health products online, our research has found that prospects make buying decisions based on just four factors. To learn more about the first two, DESIRE and HOPE, see the last article. Desire and hope are both pushing forces, that come from the health prospect and move them closer to buying. They are not… Continue reading Selling Health Products Online To Jaded Buyers