The over-the-counter (OTC) drug and dietary supplement market is on a trajectory of significant growth. This presents both opportunities and challenges for marketers. As of 2023, the global market was valued at approximately $310.96 billion, with projections indicating an expansion to $438.25 billion by 2028. And further reaching $632.1 billion by 2033. This growth is… Continue reading Strategies for Success in the Evolving OTC Dietary Supplement Market

Cease & desist letters, Amazon delistings, or legal trouble. Don’t let it happen to you. Most brands don’t realize this until it’s too late. Find out if you’re at risk. For many supplement brands, a lingering strategic priority is continuous improvement across operations, cost-of-goods, quality, and… Ensuring the brand you built with your blood, sweat, and tears is… Continue reading The #1 Mistake That Could Shut Down Your Supplement Company

The sports supplements market is on a meteoric rise, projected to reach USD 55.22 billion by 2034. This market is expected to grow at a CAGR of 8.60% from 2025 to 2034. (1) CAGR is the Compound Annual Growth Rate. While CAGR is a standard metric, for measuring opportunity in an industry. It’s important to… Continue reading The Growing Sports Supplements Market: Trends, Opportunities, and Consumer Insights

Key Takeaways By following these strategies, supplement brands can position themselves for success in the rapidly growing market of women 40+. As the world continues to embrace health and wellness, the supplement market for women over 40 is experiencing a boom. This demographic, often overlooked in many marketing campaigns, is now at the forefront of… Continue reading Mastering the Mature Women’s Supplement Market: 7 Key Strategies for Success

Supplement companies are always looking for growth opportunities. Growth can sometimes come in offering new products with up-and-coming ingredients. Biotin is just that. The biotin supplement market is experiencing rapid growth. Projections estimate its value will reach a staggering US$ 9.98 billion by 2033. This remarkable expansion is largely driven by the increasing awareness of… Continue reading The Booming Biotin Supplement Market: Trends, Applications, and Future Prospects to 2033

Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. Marking a milestone many entrepreneurs only dream about. Bloom’s success is due to its strategic use of social media, influencer partnerships, and an omnichannel sales approach. But it wasn’t an overnight success. Key… Continue reading From Zero to $1 Million: Lessons from a Supplement Brand’s Explosive Growth

The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new,… Continue reading 8 Emerging Trends Reshaping the Supplement Industry in 2025

Supplements have become increasingly popular in recent years, with more and more people turning to them to help support their health and wellness goals. As a result, the supplement industry has grown substantially, with a wide variety of products available to consumers. But with so many options on the market, how do consumers decide which… Continue reading The Role of Supplement Marketing in the Health and Wellness Industry

Tapping into the ESports Gaming Market The explosive growth of eSports and online gaming has created a huge new target market for energy and nutrition supplements. Major supplement brands have begun sponsoring top eSports tournaments, teams, and celebrity gamers to market their products. But smaller supplement companies can also effectively reach this lucrative demographic through… Continue reading Strategies for Marketing Energy and Nutrition Supplements

Key Takeaways for ensuring regulatory compliance with a supplement manufacturer: The dietary supplement industry is heavily regulated by the FDA to ensure the safety and quality of products. As a supplement brand owner, choosing a contract manufacturer that follows cGMP and all FDA guidelines is crucial. Here are some tips for vetting potential manufacturers and… Continue reading Ensuring Regulatory Compliance With Supplement Manufacturers

The sports nutrition market just keeps getting bigger. Analysts predict the category will grow to $35 billion globally by 2028 as mainstream consumers join the athlete demographic in using protein powders, pre-workouts and muscle-recovery supplements.  With growth comes competition. Hundreds of supplement brands are vying for market share across every channel. Simply making performance supplement… Continue reading Marketing NSF Certified Sport Supplements