Marketing and Advertising Dietary Supplements

Robert F. Kennedy Jr.’s appointment as Secretary of Health and Human Services under the Trump administration has ignited significant interest in the dietary supplement industry.  Kennedy has criticized the FDA’s regulation of supplements, advocating for reduced oversight and promoting alternative health approaches.  This stance has emboldened supplement manufacturers to seek expanded health claims for their… Continue reading RFK Jr. Just Changed the Game for Supplement Brands

Both trust and belief drive half of supplement marketing. In the competitive world of selling supplements online, many things affect what people decide to buy.  Two of the most important factors are trust and belief.  These play a big role in pulling people toward choosing a specific supplement. Buying supplements isn’t just about facts or… Continue reading The Foundation of a High-Converting Supplement Brand

The worlds of functional beverages and beauty supplements are colliding. Are the days when consumers buy a single-purpose supplement gone? Today’s health-conscious buyers want products that integrate multiple benefits. Hybrid supplement products like mushroom coffee and collagen-infused beverages are reshaping consumer expectations. The multi-functional supplement market, currently valued at $4.2 billion, is projected to double… Continue reading Marketing Multi-Functional Supplements: The Mushroom Coffee & Collagen Revolution

The U.S. pet supplement market has witnessed remarkable growth, with sales surpassing $2.7 billion, driven by health and wellness trends among pet owners. This expansion presents significant opportunities for businesses in the dietary supplement niche. Market Overview The pet supplement industry has experienced a substantial increase in sales, reflecting a nearly 20% compound annual growth… Continue reading The Booming U.S. Pet Supplement Market: Navigating Growth and Marketing Strategies

Understanding the Unique Supplement Buying Process People don’t buy supplements the same way they buy other products. Unlike buying a pair of shoes or a household item, purchasing dietary supplements is deeply personal, emotional, and complex. The decision-making process is not just about function it’s also about trust, belief, and the emotional push toward change. For… Continue reading Marketing Supplements to Baby Boomers

The over-the-counter (OTC) drug and dietary supplement market is on a trajectory of significant growth. This presents both opportunities and challenges for marketers. As of 2023, the global market was valued at approximately $310.96 billion, with projections indicating an expansion to $438.25 billion by 2028. And further reaching $632.1 billion by 2033. This growth is… Continue reading Strategies for Success in the Evolving OTC Dietary Supplement Market

Cease & desist letters, Amazon delistings, or legal trouble. Don’t let it happen to you. Most brands don’t realize this until it’s too late. Find out if you’re at risk. For many supplement brands, a lingering strategic priority is continuous improvement across operations, cost-of-goods, quality, and… Ensuring the brand you built with your blood, sweat, and tears is… Continue reading The #1 Mistake That Could Shut Down Your Supplement Company

The sports supplements market is on a meteoric rise, projected to reach USD 55.22 billion by 2034. This market is expected to grow at a CAGR of 8.60% from 2025 to 2034. (1) CAGR is the Compound Annual Growth Rate. While CAGR is a standard metric, for measuring opportunity in an industry. It’s important to… Continue reading The Growing Sports Supplements Market: Trends, Opportunities, and Consumer Insights

Key Takeaways By following these strategies, supplement brands can position themselves for success in the rapidly growing market of women 40+. As the world continues to embrace health and wellness, the supplement market for women over 40 is experiencing a boom. This demographic, often overlooked in many marketing campaigns, is now at the forefront of… Continue reading Mastering the Mature Women’s Supplement Market: 7 Key Strategies for Success

Supplement companies are always looking for growth opportunities. Growth can sometimes come in offering new products with up-and-coming ingredients. Biotin is just that. The biotin supplement market is experiencing rapid growth. Projections estimate its value will reach a staggering US$ 9.98 billion by 2033. This remarkable expansion is largely driven by the increasing awareness of… Continue reading The Booming Biotin Supplement Market: Trends, Applications, and Future Prospects to 2033