As a supplement company, you want to get your products in front of as many potential customers as possible. However, just having a great product is not enough – you need a comprehensive marketing plan to take your customers from awareness all the way through to conversion. Here are some steps to help you create… Continue reading From Awareness to Conversion: A Comprehensive Supplement Marketing Plan
Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
Both proof and trust greatly impact the decision to buy dietary supplements online. Partly because people take supplements to solve a problem. This is one way how marketing supplements is different from marketing other products. Trust and belief are key components to the buying decision. One way to support the sale is to use proof… Continue reading Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
Mastering the Art of Marketing Dietary Supplements on Instagram
As the millennial market ages up, social media platforms continue to play a crucial role in marketing and promoting dietary supplements. Among these platforms, Instagram stands out as a visual-centric platform that offers unique opportunities to showcase your supplements and engage with a health-conscious audience. Remember, on Instagram, visual appeal matters. Grabing attention of scrolling… Continue reading Mastering the Art of Marketing Dietary Supplements on Instagram
Strategies on Customer Acquisition for an Online Supplement Business
Customer acquisition is the lifeblood of any successful supplement business. The more customers a company can attract, and retain the greater its potential for growth and profitability. Why is a growing customer base crucial for supplement businesses? At first glance it’s obvious, having more customers means more sales. But it also allows the business to… Continue reading Strategies on Customer Acquisition for an Online Supplement Business
Avoid Pitfalls in Your Supplement Business – Tips and Tricks
In this episode of the Health Supplement Business Mastery podcast you’ll learn How to avoid pitfalls no matter where you are in your supplement business journey. My guest in this episode is Brian Yam from Blue Ocean Regulatory And the YouTube channel – Mighty Startup where Brian interviews me. Sign up for Brian’s Supplement Startup Essential Training (SET) to Launch… Continue reading Avoid Pitfalls in Your Supplement Business – Tips and Tricks
Are You Losing Sales on Your Dietary Supplement E-Commerce Site? (Here’s How to Appeal to Every Type of Buyer)
The typical sales approach of a product detail page often doesn’t work for dietary supplement e-commerce sales pages. One reason for that is that people buy dietary supplements differently than they buy any other product. Another is that most supplement brand marketers are afraid of long sales copy. They think that no one will read… Continue reading Are You Losing Sales on Your Dietary Supplement E-Commerce Site? (Here’s How to Appeal to Every Type of Buyer)
Strategies For Standing Out in the Crowded Supplement Market
The dietary supplement market is crowded. In order to stand out marketers need to offer something unique, not another me too supplement. This means avoiding the use of popular ingredients, which are readily available in food, drug, and mass outlets. Instead, brands should focus on creating unique formulas that incorporate lesser-known compounds that can provide… Continue reading Strategies For Standing Out in the Crowded Supplement Market
Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization
A/B testing is essential to optimizing sales conversion. Testing can be done in a variety of ways, including multivariate testing, relational testing, and A/B testing. A/B testing is a form of testing that allows companies to test one variable at a time, or a variable cluster which can help to understand which variables or clusters… Continue reading Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization
Influencer Collaborations: A Powerful Strategy for Marketing Dietary Supplements on Instagram
In the world of social media marketing, influencer collaborations have emerged as a highly effective strategy to promote products and engage with target audiences. When it comes to marketing dietary supplements on Instagram, partnering with influencers can be a game-changer. These collaborations allow brands to tap into the reach and influence of trusted individuals in… Continue reading Influencer Collaborations: A Powerful Strategy for Marketing Dietary Supplements on Instagram
Do You Need FDA Approval to Sell Supplements?
Selling dietary supplements can be a lucrative business, but navigating the regulatory landscape surrounding their sale is essential for success. FDA approval is not required to sell supplements. However, the FDA does regulate the supplement industry to ensure product safety and accurate labeling. Compliance with regulations and proper labeling guidelines is crucial for lawful supplement… Continue reading Do You Need FDA Approval to Sell Supplements?