Customer retention is a company’s ability to turn customers into repeat buyers and prevent them from switching to a competitor. Vitamin supplements naturally require a higher purchase frequency, typically monthly, which makes it the perfect product for building retention and life time value. Therefore the repeat customer rate is naturally very high. Because, customers are… Continue reading Customer Retention For Vitamin Supplement Businesses
Supplement Business Growth: From Zero to Traction
Starting a supplement company and scaling an existing one have a lot in common. In both situations you have multiple plates spinning at the same time. The need for funding is just as great in either case and there are the same pitfalls along the way The Truth About Scaling a Supplement Business When it… Continue reading Supplement Business Growth: From Zero to Traction
How To Craft A Killer Marketing Offer For a Dietary Supplement
Maximizing for revenue in an online dietary supplement business almost always comes down to the marketing offer. There are a couple of advantages to this approach to marketing. First, everything is measurable making it easier to A/B test any element of your sales page. Second, an online health business, particularly a health supplement business that… Continue reading How To Craft A Killer Marketing Offer For a Dietary Supplement
From Awareness to Conversion: A Comprehensive Supplement Marketing Plan
As a supplement company, you want to get your products in front of as many potential customers as possible. However, just having a great product is not enough – you need a comprehensive marketing plan to take your customers from awareness all the way through to conversion. Here are some steps to help you create… Continue reading From Awareness to Conversion: A Comprehensive Supplement Marketing Plan
Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
Both proof and trust greatly impact the decision to buy dietary supplements online. Partly because people take supplements to solve a problem. This is one way how marketing supplements is different from marketing other products. Trust and belief are key components to the buying decision. One way to support the sale is to use proof… Continue reading Navigating Skepticism: The Impact of Proof and Trust on Online Supplement Buying
Mastering the Art of Marketing Dietary Supplements on Instagram
As the millennial market ages up, social media platforms continue to play a crucial role in marketing and promoting dietary supplements. Among these platforms, Instagram stands out as a visual-centric platform that offers unique opportunities to showcase your supplements and engage with a health-conscious audience. Remember, on Instagram, visual appeal matters. Grabing attention of scrolling… Continue reading Mastering the Art of Marketing Dietary Supplements on Instagram
Strategies on Customer Acquisition for an Online Supplement Business
Customer acquisition is the lifeblood of any successful supplement business. The more customers a company can attract, and retain the greater its potential for growth and profitability. Why is a growing customer base crucial for supplement businesses? At first glance it’s obvious, having more customers means more sales. But it also allows the business to… Continue reading Strategies on Customer Acquisition for an Online Supplement Business
Avoid Pitfalls in Your Supplement Business – Tips and Tricks
In this episode of the Health Supplement Business Mastery podcast you’ll learn How to avoid pitfalls no matter where you are in your supplement business journey. My guest in this episode is Brian Yam from Blue Ocean Regulatory And the YouTube channel – Mighty Startup where Brian interviews me. Sign up for Brian’s Supplement Startup Essential Training (SET) to Launch… Continue reading Avoid Pitfalls in Your Supplement Business – Tips and Tricks
Are You Losing Sales on Your Dietary Supplement E-Commerce Site? (Here’s How to Appeal to Every Type of Buyer)
The typical sales approach of a product detail page often doesn’t work for dietary supplement e-commerce sales pages. One reason for that is that people buy dietary supplements differently than they buy any other product. Another is that most supplement brand marketers are afraid of long sales copy. They think that no one will read… Continue reading Are You Losing Sales on Your Dietary Supplement E-Commerce Site? (Here’s How to Appeal to Every Type of Buyer)
Strategies For Standing Out in the Crowded Supplement Market
The dietary supplement market is crowded. In order to stand out marketers need to offer something unique, not another me too supplement. This means avoiding the use of popular ingredients, which are readily available in food, drug, and mass outlets. Instead, brands should focus on creating unique formulas that incorporate lesser-known compounds that can provide… Continue reading Strategies For Standing Out in the Crowded Supplement Market