For those in the dietary supplement industry, advertising on Facebook can be a challenge due to the platform’s strict policies. So, can you advertise dietary supplements on Facebook? The answer is yes, but with some significant restrictions. Facebook has a set of advertising policies that all advertisers must follow, and these policies can make it… Continue reading Can You Advertise Dietary Supplements on Facebook? A Comprehensive Guide
Two Types of Supplement Businesses, Which One Is Best?
There are two types of supplement businesses and one of them is quickly rising to the top. The first one sells off-the-shelf, white-label products. The second one sells unique products and formulations. The first type worked very well 5 years ago, and it can still work in certain sub-niches. But it’s getting harder to make… Continue reading Two Types of Supplement Businesses, Which One Is Best?
How to Make Money in the Probiotics Market
According to recent studies, the global probiotics market is expected to reach $75.9 billion by 2027. That’s an astounding growth rate that spells good news for supplement entrepreneurs looking to break into a standout market. With so much money up for grabs, it’s no wonder that more people are looking for ways to make money… Continue reading How to Make Money in the Probiotics Market
The U.S. Supplement Market
The US supplement market, loves their dietary supplements. According to the Council for Responsible Nutrition, four in five Americans use supplements, up 7% from 2020. The industry is growing, too. Valued at $151.9 billion in 2021, experts project that the market will grow 8.9% annually from now until 2030. Whether you are starting up a… Continue reading The U.S. Supplement Market
The Future of the Biohacking Market: Trends and Changes
Biohacking aims to optimize health and performance through everything from technology like wearable biofeedback devices, DNA testing, to supplements like nootropics. A large component involves tracking one’s own health data and experimenting to optimize yourself. This group people are typically tech savvy in addition to being health nuts. It’s an industry that is growing at a… Continue reading The Future of the Biohacking Market: Trends and Changes
The Gummy Supplement Market is Taking Off
Gummy supplements have been on the rise in popularity for a while. Some reasons for this include: The rise in popularity is very clearly seen in the search volume for supplement gummies. In the graph below you’ll see that the trend over the last 5 years has increased. (As of 1st quarter of 2023) Sub-Markets… Continue reading The Gummy Supplement Market is Taking Off
The Collagen Supplement Market
The collagen supplement market’s value as of 2022 is 9.1 billion. And is expected to rise due it’s use in other markets outside supplements. For example cosmetics, food and beverage and more. On the supplement side, the collagen market has many different buyer segments. More and more US adults are turning to collagen supplements to… Continue reading The Collagen Supplement Market
Who is the Target Market For Nutritional Supplements?
When you’re starting your supplement brand, it’s important to know your target audience. Without having a specific niche, it will be very difficult to gain any traction with your brand. So, who is the target market for nutritional supplements? There are a variety of audiences for supplements. About 57.6% of Americans take some kind of… Continue reading Who is the Target Market For Nutritional Supplements?
How To Use YouTube To Grow a Supplement Business
YouTube ads may just be the last haven left to growing a health supplement business today. This article will cover: With so many traffic channels failing after the aftermath of iOS 14 and the removal many targeting capabilities on Facebook there’s really no social media channel that’s working for supplement marketing at the moment. Traffic… Continue reading How To Use YouTube To Grow a Supplement Business
How To Start a Supplement Company
Health businesses tend to have a lower than average failure rate, since the demand for health is high, consistent and steadilyincreasing. So, if you’re learning how to start a supplement company, you may have an advantage. Fortunately, it’s never been easier to start but there’s more competition than ever. This article will cover several strategies… Continue reading How To Start a Supplement Company