Marketing and Advertising Dietary Supplements

Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization

A/B testing is essential to optimizing sales conversion. Testing can be done in a variety of ways, including multivariate testing, relational testing, and A/B testing. A/B testing is a form of testing that allows companies to test one variable at a time, or a variable cluster which can help to understand which variables or clusters… Continue reading Unlocking Sales Success: The Power of A/B Testing in Conversion Optimization

Influencer Collaborations: A Powerful Strategy for Marketing Dietary Supplements on Instagram

In the world of social media marketing, influencer collaborations have emerged as a highly effective strategy to promote products and engage with target audiences. When it comes to marketing dietary supplements on Instagram, partnering with influencers can be a game-changer. These collaborations allow brands to tap into the reach and influence of trusted individuals in… Continue reading Influencer Collaborations: A Powerful Strategy for Marketing Dietary Supplements on Instagram

Do You Need FDA Approval to Sell Supplements?

Is FDA Approval to Sell Supplements Needed?

Selling dietary supplements can be a lucrative business, but navigating the regulatory landscape surrounding their sale is essential for success. FDA approval is not required to sell supplements. However, the FDA does regulate the supplement industry to ensure product safety and accurate labeling. Compliance with regulations and proper labeling guidelines is crucial for lawful supplement… Continue reading Do You Need FDA Approval to Sell Supplements?

Can You Advertise Dietary Supplements on Facebook? A Comprehensive Guide

For those in the dietary supplement industry, advertising on Facebook can be a challenge due to the platform’s strict policies. So, can you advertise dietary supplements on Facebook? The answer is yes, but with some significant restrictions. Facebook has a set of advertising policies that all advertisers must follow, and these policies can make it… Continue reading Can You Advertise Dietary Supplements on Facebook? A Comprehensive Guide

Two Types of Supplement Businesses, Which One Is Best?

There are two types of supplement businesses and one of them is quickly rising to the top. The first one sells off-the-shelf, white-label products. The second one sells unique products and formulations. The first type worked very well 5 years ago, and it can still work in certain sub-niches. But it’s getting harder to make… Continue reading Two Types of Supplement Businesses, Which One Is Best?

How to Make Money in the Probiotics Market

According to recent studies, the global probiotics market is expected to reach $75.9 billion by 2027. That’s an astounding growth rate that spells good news for supplement entrepreneurs looking to break into a standout market. With so much money up for grabs, it’s no wonder that more people are looking for ways to make money… Continue reading How to Make Money in the Probiotics Market

The U.S. Supplement Market

The US supplement market, loves their dietary supplements. According to the Council for Responsible Nutrition, four in five Americans use supplements, up 7% from 2020. The industry is growing, too. Valued at $151.9 billion in 2021, experts project that the market will grow 8.9% annually from now until 2030. Whether you are starting up a… Continue reading The U.S. Supplement Market