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Dietary Supplement Brand eCommerce Design vs. Direct Response Design

Supplement brand marketers are at odds with direct response marketing. They have been for years. It’s one of the greatest marketing fights of all time. Brand marketers believe… The brand is the bridge between the product and the customer. Therefore brand marketing is about linking the values of a company or product with an audience.… Continue reading Dietary Supplement Brand eCommerce Design vs. Direct Response Design

2021 Mid Year State of The Dietary Supplement Industry (What’s Ahead?)

Industry Report: Dietary Supplement Trends for 2021 To say that 2020, has been a crazy year would be un understatement. No one could have predicted what happened during the pandemic. And we’re still seeing the effects on that now over one year later. The pandemic altered the course of practically everything for health and wellness.… Continue reading 2021 Mid Year State of The Dietary Supplement Industry (What’s Ahead?)

What Funnel Strategy Is Best For Selling Health Supplements Online?

Your funnel strategy can make or break a direct to consumer supplement business. As the market becomes more and more saturated the Cost Per Acquisition of buying a customer keeps increasing.  Get your funnel strategy wrong and it’s going to be very difficult to outbid the competition. Especially for small and mid-size health supplement brands.… Continue reading What Funnel Strategy Is Best For Selling Health Supplements Online?

The Direct to Consumer Supplement Business Advantage

Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online.  Allowing the brand to increase margins and control everything.  Including the brand experience, the visitor traffic and more importantly all the marketing.  Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage

Vitamin and Supplement Trends: Veganification

What vitamin and supplement tend has peeked our curiosity lately? While the COVID-19 pandemic has shifted the supplement industry dramatically shifting consumers vitamin consumption. A lot of the shift has been towards supplements that support immunity and stress. The immunity and vitamin D ship in my opinion has already sailed. But there are other trends… Continue reading Vitamin and Supplement Trends: Veganification

What You Need to Know About Working with a Direct Response Copywriter

This episode of the Health Supplement Business Mastery my guest Nicole Piper discuss… What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it’s a good listen to learn how you can better work with clients.) This episode covers: How to know if you’re ready… Continue reading What You Need to Know About Working with a Direct Response Copywriter

Supplement Funnel Not Working? Here’s what to do.

In this episode of the Health Supplement Business Mastery podcast you’ll learn how to diagnose why your supplement funnel is not working. Click the play button to listen to a full episode below. Or subscribe on iTunes. New episodes will be released about every other week. With two new episodes each month.