Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Trust is always eroding. So it constantly needs to be replenished. We once lived in a world where 9 out of 10 doctors meant that this stuff works. We believed it. It worked because the majority of doctors, or dentists, endorsed it. Now we’re living in a world where we wonder what that 10th doctor… Continue reading Trust is The Currency for Dietary Supplements
What vitamin and supplement tend has peeked our curiosity lately? While the COVID-19 pandemic has shifted the supplement industry dramatically shifting consumers vitamin consumption. A lot of the shift has been towards supplements that support immunity and stress. The immunity and vitamin D ship in my opinion has already sailed. But there are other trends… Continue reading Vitamin and Supplement Trends: Veganification
This episode of the Health Supplement Business Mastery my guest Nicole Piper discuss… What you need to know about hiring and working with a direct response copywriter (and if you are a copywriter it’s a good listen to learn how you can better work with clients.) This episode covers: How to know if you’re ready… Continue reading What You Need to Know About Working with a Direct Response Copywriter
In this episode of the Health Supplement Business Mastery podcast you’ll learn how to diagnose why your supplement funnel is not working. Click the play button to listen to a full episode below. Or subscribe on iTunes. New episodes will be released about every other week. With two new episodes each month.
Niching a dietary supplement brand may sound crazy to some people. The initial response we hear often is why should I niche down when my supplement can be taken, and should be taken by everyone? After all, everyone needs Vitamin C and D, right? Sure, from a health perspective, we should all take a good… Continue reading Niching a Dietary Supplement Brand
In this episode of Health Supplement Business Mastery, I’ll walk you through the 4 types of quiz funnels that are working for health supplement businesses.
Often times what makes one health supplement company successful comes down to how and who you sell your supplements to. When most people here this, they immediately think of niching. I’m a big fan of niching down to a specific market. After all I’ve niched down conversion rate optimization to health supplement companies in my… Continue reading When You Get THIS Right Your Health Supplement Company Takes Off Like a Rocket Ship
Scaling a business online is very popular in the health supplement industry. Online supplement marketers love to think in terms of scale. It’s talked about at inner circles, masterminds and conferences all the time. But how do you do it? What key pieces do you need to have in place before you can scale? And… Continue reading Scaling a Business Selling Health Supplements Online
The other day I got an email from a physician looking for advice. He was just beginning the process of creating a supplement startup or product. He is at the very beginning stage of his supplement business. He did however have a YouTube channel with 70,000 subscribers. Which is the start of something he could… Continue reading Supplement Startup Advice For Beginners
The vitamin market is constantly changing. From vegan protein and plant-based diets, to milk alternatives there seems to be a new fad every month. But what are the larger trends that will be shaping the diet vitamin market for years to come? It wasn’t too long ago that keto was leading the pack. And certainly… Continue reading Vitamin Market Emerging Trends
Most people think supplement branding is the name of their company or their product. Others think branding is the look of their logo, the bottle design or the look and feel of the website. But branding is actually much more than that. David Aaker, author of Building Strong Brands, defines a brand as… “A set… Continue reading The Complete Supplement and Vitamin Branding Guide That Moves The Needle