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Most people think supplement branding is the name of their company or their product.  Others think branding is the look of their logo, the bottle design or the look and feel of the website. But branding is actually much more than that.  David Aaker, author of Building Strong Brands, defines a brand as…  “A set… Continue reading The Complete Supplement and Vitamin Branding Guide That Moves The Needle

Customer Lifetime Value for a dietary supplement brand is one of the most important points of data to track. In fact, if you’re looking to scale your supplement company you can’t do it without measuring Customer Lifetime Value. Customer Lifetime Value is the amount a customer spends with your brand over the course of their… Continue reading The 6 Best Ways Supplement Brands Can Boost Customer Lifetime Value

When building a sales funnel many marketers find it helpful to start with a template rather than starting from scratch. However most people think of a template in terms of page layout. Like content boxes and images. Sadly though the layout won’t get you any sales. What’s more important is the copy (the words) that… Continue reading The Best Frontend Funnels For Any Online Health Supplement Business

Looking at dozens of front end offers from dietary supplement video sales letters (VSLs) over the last 7+ years, there are some common elements that stand out. Selling with a VSL is actually very different than selling through a long form sales page (LFSP). For one thing, consumption of the sales copy is very different.… Continue reading Selling Dietary Supplements Online Using Video

Following a proven structure is a great way to jumpstart anything, including a quiz funnel.    In a previous article we looked at the 4 different types of health supplement quiz funnels, which are: What’s Your Type, What’s Your Score, The Custom Plan and Product Selector. This article will look at the template behind the… Continue reading Quiz Funnel Template: Following a Proven Structure

After 7 years of focusing on conversion optimization for dietary health supplement funnels, I’ve just about seen and tested it all.  Split testing just about everything from simple headline tweaks to complex price tests. Some things do work every time. Those go into our best practices playbook.  But the ugly truth is, that there is… Continue reading The Blocking And Tackling Of Scaling a Direct Response Dietary Supplement Funnel

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Join me and doctor Karen Vieria this Thursday, July 23rd at 1pm EST Break through your glass ceiling. If you’re selling thousands of dietary supplements a day or if you’re just getting started, this FREE Live Q&A session is for you. The Med Writers and Creative Thirst are joining forces. With over 20 years of… Continue reading Level-up Your Health Supplement Business With a FREE Live Q&A Session

Sales funnel templates are shortcuts, more or less heuristics to start from and improve upon. If you’re not clear on what a sales funnel is, see this article: Building a Million Dollar Natural Health Business Online This article will be the first of several about specific types of funnels and templates for each. I’ll approach… Continue reading Sales Funnel Template: Free Plus Shipping Funnel