conversion rate optimization Archives - Page 2 of 11 - Marketing and Advertising Dietary Supplements

A/B Testing Trust And Belief On Your Natural Health eCommerce Website

Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.

Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.

But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.

3 Pillars Of Belief – For Health Businesses

Beliefs determine how you feel, what you think and the goals you pursue and even how you buy.

But belief in particular, presents a unique kind of problem, if you’re selling health products.

WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies

Are affiliates a viable growth model for health and fitness companies?

It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.

The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.

This is great for the big boys who dominate the affiliate networks, but what about everyone else?

Growing A Health Business Is Different

Weather you’re selling natural health supplements, health information products or even health devices, growing and optimizing a health business online is different than any other e-commerce business.

Is Your Supplement Product Sales Page Better Than This One?

Perfect Origins, a natural supplement online retailer, has some really good things going for their supplement sales page.

Can You Fix Any Health Business If You Just Know This One Little Thing?

Is there just one thing that could get your business to the next level?

There are likely several things that could get traction and scale for any business, but they all stem off of one single thing and that thing is NOT what you may think it is.

It’s not people, processes or capital.

And that one thing is not so much the solution to any business problem, as much as it is getting to that solution.

Health Supplement Marketing Requires Two Types Of Trust

If you’re targeting your health and wellness traffic correctly, then your visitors motivation is fairly high when they enter your sales funnel.

Leverage Trust To Sell More Natural Health Products Online

Trust is even more important when buying a product that you ingest like organic, non-GMO food or a natural health supplement or a diet or exercise product or health device where a customer must take action on in order to get the benefit.

What It Takes To Do Ground Breaking Conversion Optimization

It’s very tempting to jump right into optimization testing, there’s usually no shortage of ideas to test because everyone has an opinion.

Why “Modeling” Success Never Works In The Health Market

The idea is a simple one. And we like to think it’s really that easy, they did it and it worked so why wouldn’t it work for us? Seems like it would make sense but when you really think about it it’s obvious as to why it doesn’t work that way. It’s actually detrimental to A/B test what we see in other case studies or hear from fellow marketers.