Tag: conversion rate optimization

The role of marketing is in a transitionary period, shifting from mostly promotion to thinking more like a developer.

The new marketing mind-set must frame questions develop hypothesis and then create experiments to gain knowledge and understanding.

We’re all human but our testing platforms are not. They have been designed using statistical calculations and standard deviation. But even then, humans are doing the interpreting and mistakes can be made, even on the mathematical side of things, if we let them.

Conversion rate optimization is still expensive. Not the front end cost. The tools available today to do A/B and Multivariate testing is cheaper than ever. Ranging from a few hundred bucks a month to totally free.

The shopping cart is one of the final hurdles an online visitor has to jump over to convert into a sale.

To make a meaningful difference with meaningful results requires guts. And it starts with one person within an organization to stand up and say:

“I don’t know if this is going to work but… let’s test it.”

It’s not easy to substantially increase conversion rates. That’s because being willing to make big gains, means making big changes. Changes in mindset, risk, and your willingness to push the edges and accept uncertainty for a greater opportunity.

No your A/B or Multivariate test is not keeping data from you…
But there is information, which will be revealed in this blog post, that if you had could dramatically increase your conversion rates.

And as we can see from the voting results below from Which Test Won, 75% of the conversion rate experts, myself included, voted for Version B, the one that included the benefits but…