Tag: conversion rate optimization

To make a meaningful difference with meaningful results requires guts. And it starts with one person within an organization to stand up and say:

“I don’t know if this is going to work but… let’s test it.”

It’s not easy to substantially increase conversion rates. That’s because being willing to make big gains, means making big changes. Changes in mindset, risk, and your willingness to push the edges and accept uncertainty for a greater opportunity.

No your A/B or Multivariate test is not keeping data from you…
But there is information, which will be revealed in this blog post, that if you had could dramatically increase your conversion rates.

And as we can see from the voting results below from Which Test Won, 75% of the conversion rate experts, myself included, voted for Version B, the one that included the benefits but…

A scientific repeatable process for conversion rate optimization is a requirement for CRO success. Without one you’re just flying blindly and hopping for the best. In a previous post, we went over what’s needed for conversion optimization to succeed in any organization of any size

About two-thirds of companies say their online conversion rates have improved over the past year. Still, only about 1 in 5 say they’re satisfied with those rates, while roughly twice that proportion say they’re dissatisfied.

While I do have a respect for “the numbers” and a realization that decisions need to be driven by them, there is somtimes an inherent distrust of what the numbers say—or that the numbers can say just about anything a person wants them to say.

We love comparing ourselves to others and one thing every marketer wonders when they start doing conversion rate optimization is, how do our conversion rates compare to others.

Econsultancy’s “Conversion Rate Optimization Rate Report 2012″ has some pretty insightful information about what methods practitioners are using to improve conversion rates.

Although there is no alternative to testing on your own, there is a nifty keyword testing tool that lets you test different words or phrases before you actually spend a dime on paid traffic.