Weather you’re selling natural health supplements, health information products or even health devices, growing and optimizing a health business online is different than any other e-commerce business.
Tag: Health Marketing
Is Your Supplement Product Sales Page Better Than This One?
Perfect Origins, a natural supplement online retailer, has some really good things going for their supplement sales page.
Can You Fix Any Health Business If You Just Know This One Little Thing?
Is there just one thing that could get your business to the next level?
There are likely several things that could get traction and scale for any business, but they all stem off of one single thing and that thing is NOT what you may think it is.
It’s not people, processes or capital.
And that one thing is not so much the solution to any business problem, as much as it is getting to that solution.
Health Supplement Marketing Requires Two Types Of Trust
If you’re targeting your health and wellness traffic correctly, then your visitors motivation is fairly high when they enter your sales funnel.
Leverage Trust To Sell More Natural Health Products Online
Trust is even more important when buying a product that you ingest like organic, non-GMO food or a natural health supplement or a diet or exercise product or health device where a customer must take action on in order to get the benefit.
What It Takes To Do Ground Breaking Conversion Optimization
It’s very tempting to jump right into optimization testing, there’s usually no shortage of ideas to test because everyone has an opinion.
Why “Modeling” Success Never Works In The Health Market
The idea is a simple one. And we like to think it’s really that easy, they did it and it worked so why wouldn’t it work for us? Seems like it would make sense but when you really think about it it’s obvious as to why it doesn’t work that way. It’s actually detrimental to A/B test what we see in other case studies or hear from fellow marketers.
Use The Power of Belief To Sell More Natural Health Products
When people buy a health product like a medical device such as a brace for your knee or a natural health supplement for high blood pressure, or any condition really, what matters more is your prospects belief system.
Email Marketing Secrets of a Nutritional Health Supplement Company
Online sales often correlate with the number of emails sent. Months where email sends are down or unopened are high and sales slump. Which is why email is often the 500 pound gorilla for nutritional health and supplement marketing. With email being such a key component to revenue you’d think more health marketers would spend… Continue reading Email Marketing Secrets of a Nutritional Health Supplement Company
FREE Health Profit Growth Training + Mindmap
On March Thursday, March 17th at 2PM eastern standard time, I’ll be conducting a live one hour webinar on how to: Uncover Hidden Profits In Your Health Business By Pulling These 2 Levers (Even If You’ve Gotten Zero Traction) You’ll learn Health Profit Growth Training + you’ll get a FREE Mindmap. If you claim your spot early, you… Continue reading FREE Health Profit Growth Training + Mindmap
Conversion Rate Optimization For Health Marketing Is Broken
Everyone is doing conversion rate optimization (CRO) for health products and natural supplements wrong. Without addressing the issues of trust and belief you’re going to get zero traction.
People don’t buy health products the same way they buy other products. So the standard marketing and CRO best practices won’t work to amplify your business.