There is a particular way that people buy health products online. Their buying psychology is not the same as when they buy other products. Even the buyers themselves are vastly different. The bottom line is that the buying decision for a health product is just not the same. There are four critical factors that impact… Continue reading Four Factors Impacting How Health Prospects Make Buying Decisions
Category: Belief
How and When To Use Fear In Selling Health Products Online
Emotion is one of the biggest direct response marketing tools in any good copywriters pocket. And, marketing health products online is no different. People buy based on emotion then justify with logic.
Marketing Dietary Supplements Online
Marketing dietary supplements online is not as easy as marketing other products. The U.S. supplement industry is said to reach 220.3 billion dollars by 2022. That is, according to a 2017 report from Zion Market Research. Trends driving the growth of the global dietary supplements market include: This is important when marketing dietary supplements online because the aging… Continue reading Marketing Dietary Supplements Online
How Do Visitors Buy Health Products Online?
Most health marketers think selling is all about convincing someone to buy your product, literally changing their minds from a decision of not buying to buying. But that’s not actually true for any business, and it’s even further from the truth for a business that sells natural supplements, vitamins, beauty products, personal rehab equipment, or any other health related products online. The reason for this is mainly, because, health companies are not in the business of changing minds, they are in the business of tapping into belief.
Why Can’t You Buy Without A Hit Of Dopamine?
The great direct marketing copywriters like Gary Halbert, Claud Hopkins, Eugene Schwartz, and many others have known this secret for years. And have combined the story structure with an appeal to emotion.
Sell More Health Products Online Through The Power Of Belief
In order to develop truly compelling long form sales letters and VSLs (video sales letters) that get an audience to sit up, take out their wallets and buy, you have to deeply understand their beliefs.