Most nutrition and health supplement companies are experiencing massive competition and yet at the same time the industry is expanding and growing. According to Forbes, the nutritional supplement market is one of the fastest growing industries in the world. It brought in $32 billion in revenue in 2012 alone with projections to double that by… Continue reading 5 Steps To Double Your Nutritional Health and Supplement Online Sales In 90 Days
Category: Conversion Rate Optimization
The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing
There’s a lot of moving parts in the only health business. It’s not only a game of marketing but also a game of numbers. What is the front-end marketing? Front end marketing is any offer that brings in a new customer. The type of offer is irrelevant. It can be a free plus shipping offer,… Continue reading The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing
The Three Act Approach To Selling Natural Health Supplements Online
Selling natural health supplements online requires a very unique and sophisticated approach. There are lots of Federal Trade Commission (FTC) restrictions on what you can and can’t say and often times it feels like the FTC does not want you to sell at all if you read through their dietary supplements advertising guide. As if… Continue reading The Three Act Approach To Selling Natural Health Supplements Online
Does The Order Of Your Offers Effect Sales?
The order of anything is Really Important… Think about it… When you’re baking a cake, if you add the eggs in the wrong order, your cake turns out terrible… Selling nutritional supplements online is no different.. Lets take a look at the buy offer box in detail and break down how you can maximize your supplement sales… Continue reading Does The Order Of Your Offers Effect Sales?
One Thing Nutritional Health and Supplement Marketers Cannot Be Successful Without
We think we know what our nutritional health customers want but we really don’t. When we start a nutritional supplement marketing campaign or write sales copy the most disciplined of us start with the customer first. Some smart marketers even start with a customer persona document to help envision the customer in their mind. But… Continue reading One Thing Nutritional Health and Supplement Marketers Cannot Be Successful Without
Is Your Nutritional Supplement Detail Page Costing You Sales?
This nutritional supplement product detail page from Life Extension is leaking sales all over the place… There’s so much wrong here it’s a great example of what NOT to do on your product page. Take careful notes here and make sure you’re not making these same money leaking mistakes… … Continue reading Is Your Nutritional Supplement Detail Page Costing You Sales?
Unlocking The Mind Of The Health Supplement Buyer
In a hyper connected health consumer world there is pressure from both outside and inside your organization to make things better. The forces on the inside are constantly pushing to improve. Your customers on the outside are implicitly demanding and expecting that things just work better for them when buying from you and post purchase experience.
The Myth of Selling Nutritional Health Supplements Online
When nutritional health supplement marketers think about how to market their natural products online and get more sales, they usually focus on traffic. Every website in the world that sells something needs traffic. And traffic boils down to three buckets of traffic, direct, paid and organic. Direct traffic are visits that come to your site… Continue reading The Myth of Selling Nutritional Health Supplements Online
Exponentially Increase Your Nutritional Supplement Customer Life Time Value
Yes one little tweak can exponentially increase your nutritional supplement customer life time value (LTV). Maximizing your customer life time value is a key part to making the economics of an offer work in the triad of growth from Perry Marshal: Traffic > Conversion > Economics If you can get the right mix of each element in… Continue reading Exponentially Increase Your Nutritional Supplement Customer Life Time Value
A/B Testing Trust And Belief On Your Natural Health eCommerce Website
Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.
Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.
But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.