Learn 30 Ways To Use Proof To Increase Your Online Sales
Category: Conversion Rate Optimization
A different approach to conversion rate optimization
“If you left a hundred monkeys in front of a hundred typewriters for a hundred years eventually you’d manage to get a Shakespearean sonnet.” ~ Thomas Henry Huxley Conversion Rate Optimization (CRO) for most marketers is like setting up a hundred monkeys in front of a hundred typewriters. Eventually if you tested enough combinations you’ll… Continue reading A different approach to conversion rate optimization
6 Principles of Persuasive Online Selling
One of the best books on persuasion and marketing I’ve read was Robert Cialdini’s, Influence. Here are Cialdini’s 6 Principles of Persuasion and how to apply them to increase your sales online: 1. Reciprocation Give something first: give information, give free samples, give a positive experience to people and they will want to give you something… Continue reading 6 Principles of Persuasive Online Selling
There’s a Lot More To Successful A/B Testing…
Than just having a valid wining treatment. A lift is always good but a lift without a learning is like a story without a moral, it’s nice but… You can’t use a test without a learning as a guide to be a better marketer or build a better company. Marketing optimization that increase your revenue… Continue reading There’s a Lot More To Successful A/B Testing…
Proving Your Gut Wrong
Every week, Which Test Won, posts an A/B test and you can vote on which treatment page you think won, before seeing the actual results. It’s a great exercise to “test” your optimization intuition. If you get enough wrong, you’ll strengthen your failure muscle. Do this often enough and you’ll soon realize that your gut… Continue reading Proving Your Gut Wrong
The Price vs. The Cost of Conversion Rate Optimization
You run an A/B test and find out what you thought would be the winning version actually wasn’t…
Conversion Celebrities
This week I’m off to Austin TX, (the conversion capital of the world) to the Conversion XL Live conference, hosted by Peep Laja. Three days of intense conversations about conversion rate optimization and split testing, yup I plan to enjoy it. I’m really looking forward to seeing Bryan Eisenberg again as well as Michael Aagard, who I… Continue reading Conversion Celebrities
30 Ways To Use Proof To Increase Sales Online
Proof is like a little nudge that eases our buying anxiety and makes us feel safer about buying. Here are 30 ways you can add proof to your page to sell more online.
10 Easy Tests To Get Started With Conversion Optimization This Year
Online testing is the quickest way to get more revenue and growth from your existing website visitors and leverage your efforts in other areas such as PPC, email marketing and other traffic and revenue driving activities in your business. So why do so few companies actually do it or do it well? Well, first of… Continue reading 10 Easy Tests To Get Started With Conversion Optimization This Year
The Top 10 Traits A GREAT Conversion Rate Optimizer Must Have
To make a meaningful impact today’s conversion rate optimizer must have these 10 traits to be truly GREAT.