Category: Conversion Rate Optimization

Did you happen across a great blog post, a good tweet or an interesting resource this week that you think is worth sharing?

Conversion from point A to B be it a sale, an opt in, whatever really comes down to altering behavior in an ethical and responsible way. Dr. Fogg’s behavior model mirrors just that, not only for online sales but also for changing behaviors in ourselves…

Here’s my humble list of conversion rate optimization related links that caught my attention this week, share yours in the comments below or email me directly (bobby at creativethrist . com )and maybe I’ll include yours next week.

Econsultancy has just released their first ever User Experience Report and it’s filled with insight. The survey, was conducted in November and December 2012, and looks at the approaches, benefits, budgets and opinions of those involved in user experience (UX) today, with a particular focus on user experience testing. 93% of those surveyed, believe that ‘optimizing… Continue reading User Experience And Conversion Optimization

Stories are How You Move Mountains People love to listen to stories. It’s within our DNA and goes back to our cave man ancestors around the camp fire right along with cave drawings that told stories of great hunts. Great stories stick with us, they get passed down to each generation and become myths that… Continue reading Telling The Conversion Rate Optimization Story

My humble contribution to the list of conversion rate optimization links that caught my attention this week, all have to do with copywriting.