Category: Conversion Rate Optimization

While I do have a respect for “the numbers” and a realization that decisions need to be driven by them, there is somtimes an inherent distrust of what the numbers say—or that the numbers can say just about anything a person wants them to say.

We love comparing ourselves to others and one thing every marketer wonders when they start doing conversion rate optimization is, how do our conversion rates compare to others.

Econsultancy’s “Conversion Rate Optimization Rate Report 2012″ has some pretty insightful information about what methods practitioners are using to improve conversion rates.

Although there is no alternative to testing on your own, there is a nifty keyword testing tool that lets you test different words or phrases before you actually spend a dime on paid traffic.

Your sales copy or messaging affects your conversion rates, that’s why copy tests are one of the first tests any one does, but what works and what doesn’t?

Understanding your prospect is key to selling to them, after all how could you successfully sell to them without knowing what they want, what their fears or concerns are or how they will truly benefit from buying your product? Not benefit in the way you say or think they will but benefit in the way they think and hope they will.

How are companies using personalization to improve user experience? And how are companies the impact of Personalization ROI?

Conversion optimization is a messy beast. There are so many things to do all from a large breadth of specialized disciplines that it’s often a daunting task to start or even know where to begin.

I remember reading in 2010 that it was going to be the year on conversion optimization then it didn’t happen. So now we’re two years down the road from that prediction and…