Category: Conversion Rate Optimization

It’s easy to be busy.

We’re busy all the time, there’s lots to do. We’re never in the middle of doing nothing. It’s the nature of marketing and what we do. It never ends.

The best way to increase your online sales is to implement a solid conversion optimization process but first you need to understand where you’re going and how to get there.

Todays friday conversion links will get you started.

How to get the click that starts the promise between the seller and the buyer in the conversion funnel.

It seems like the word “social” is everywhere these days, but what does it mean for eCommerce and conversion rate optimization?

Perhaps Social Commerce is The Next Wave?

One important element to test when optimizing for conversion rate is your offer.

It’s the skeleton of your conversion action. The reason people are buying, and if you don’t have a solid foundation to hang all the other page elements on like scarcity, guarantee, price slashes, etc. which are all just gimmicks then your offer can’t stand up.

In order to get more visitors to do what we ask, we employ tactics from tried and true direct marketing and call it conversion optimization (CRO). These methods do work and more visitors take more action and buy our products. In so doing that changes them and changes the story they tell them selves about who they are.

The role of marketing is in a transitionary period, shifting from mostly promotion to thinking more like a developer.

The new marketing mind-set must frame questions develop hypothesis and then create experiments to gain knowledge and understanding.

We’re all human but our testing platforms are not. They have been designed using statistical calculations and standard deviation. But even then, humans are doing the interpreting and mistakes can be made, even on the mathematical side of things, if we let them.