Category: Conversion Rate Optimization

In this episode of the Health Supplement Business Mastery podcast you’ll learn how to diagnose why your supplement funnel is not working. Click the play button to listen to a full episode below. Or subscribe on iTunes. New episodes will be released about every other week. With two new episodes each month.

Niching a dietary supplement brand may sound crazy to some people. The initial response we hear often is why should I niche down when my supplement can be taken, and should be taken by everyone? After all, everyone needs Vitamin C and D, right? Sure, from a health perspective, we should all take a good… Continue reading Niching a Dietary Supplement Brand

Often times what makes one health supplement company successful comes down to how and who you sell your supplements to. When most people here this, they immediately think of niching. I’m a big fan of niching down to a specific market. After all I’ve niched down conversion rate optimization to health supplement companies in my… Continue reading When You Get THIS Right Your Health Supplement Company Takes Off Like a Rocket Ship

Scaling a business online is very popular in the health supplement industry. Online supplement marketers love to think in terms of scale.  It’s talked about at inner circles, masterminds and conferences all the time.  But how do you do it? What key pieces do you need to have in place before you can scale? And… Continue reading Scaling a Business Selling Health Supplements Online

The other day I got an email from a physician looking for advice. He was just beginning the process of creating a supplement startup or product.  He is at the very beginning stage of his supplement business. He did however have a YouTube channel with 70,000 subscribers. Which is the start of something he could… Continue reading Supplement Startup Advice For Beginners

• 

Most people think supplement branding is the name of their company or their product.  Others think branding is the look of their logo, the bottle design or the look and feel of the website. But branding is actually much more than that.  David Aaker, author of Building Strong Brands, defines a brand as…  “A set… Continue reading The Complete Supplement and Vitamin Branding Guide That Moves The Needle

Customer Lifetime Value for a dietary supplement brand is one of the most important points of data to track. In fact, if you’re looking to scale your supplement company you can’t do it without measuring Customer Lifetime Value. Customer Lifetime Value is the amount a customer spends with your brand over the course of their… Continue reading The 6 Best Ways Supplement Brands Can Boost Customer Lifetime Value

When building a sales funnel many marketers find it helpful to start with a template rather than starting from scratch. However most people think of a template in terms of page layout. Like content boxes and images. Sadly though the layout won’t get you any sales. What’s more important is the copy (the words) that… Continue reading The Best Frontend Funnels For Any Online Health Supplement Business

Looking at dozens of front end offers from dietary supplement video sales letters (VSLs) over the last 7+ years, there are some common elements that stand out. Selling with a VSL is actually very different than selling through a long form sales page (LFSP). For one thing, consumption of the sales copy is very different.… Continue reading Selling Dietary Supplements Online Using Video

Following a proven structure is a great way to jumpstart anything, including a quiz funnel.    In a previous article we looked at the 4 different types of health supplement quiz funnels, which are: What’s Your Type, What’s Your Score, The Custom Plan and Product Selector. This article will look at the template behind the… Continue reading Quiz Funnel Template: Following a Proven Structure