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The Blocking And Tackling Of Scaling a Direct Response Dietary Supplement Funnel

After 7 years of focusing on conversion optimization for dietary health supplement funnels, I’ve just about seen and tested it all.  Split testing just about everything from simple headline tweaks to complex price tests. Some things do work every time. Those go into our best practices playbook.  But the ugly truth is, that there is… Continue reading The Blocking And Tackling Of Scaling a Direct Response Dietary Supplement Funnel

Level-up Your Health Supplement Business With a FREE Live Q&A Session

Join me and doctor Karen Vieria this Thursday, July 23rd at 1pm EST Break through your glass ceiling. If you’re selling thousands of dietary supplements a day or if you’re just getting started, this FREE Live Q&A session is for you. The Med Writers and Creative Thirst are joining forces. With over 20 years of… Continue reading Level-up Your Health Supplement Business With a FREE Live Q&A Session

Sales Funnel Template: Free Plus Shipping Funnel

Sales funnel templates are shortcuts, more or less heuristics to start from and improve upon. If you’re not clear on what a sales funnel is, see this article: Building a Million Dollar Natural Health Business Online This article will be the first of several about specific types of funnels and templates for each. I’ll approach… Continue reading Sales Funnel Template: Free Plus Shipping Funnel

Sales Funnel Stages: Compressed For Maximum Impact

Most marketers look at sales funnel stages the exact same way. The prospect first becomes aware of your brand at the top of the funnel in the awareness stage.  To do this marketers use traditional lead generation tactics in this stage such as opt-ins to get lead magnets. Next comes the interest stage. In which,… Continue reading Sales Funnel Stages: Compressed For Maximum Impact

Health Supplement Business Mastery Podcast Episode 6 – Boost Ad ROI With Targeted Email Advertising With Neerja Sharma

In episode 6 of the Health Supplement Business Mastery podcast we’ll cover how to boost paid advertising ROI with targeted email drops with our guest Neerja Sharma from DedicatedEmails.com Click the play button to listen to a full episode below. Or subscribe on iTunes. Boost Ad ROI With Targeted Email Advertising – Show 6 Subscribe… Continue reading Health Supplement Business Mastery Podcast Episode 6 – Boost Ad ROI With Targeted Email Advertising With Neerja Sharma

A Marketing Funnel Guide For B2C Dietary Supplements

A marketing funnel that restricts the customer’s journey to a specific linear path is the key to making direct response work online.  Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For… Continue reading A Marketing Funnel Guide For B2C Dietary Supplements

Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims

In episode 5 of the Health Supplement Business Mastery podcast we’ll cover how to make claims dietary supplement claims (without getting slapped by the FDA) We’ll cover some of the different types of claims as well as how to properly make a Structure / Function claim. Click the play button to listen to a full… Continue reading Health Supplement Business Mastery Podcast Episode 5 – Health Supplement Claims

QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes

A quiz funnel has several benefits for a health supplement company. One of which is that, it brings in a high number of new blood into your email list to nurture them.  Typically at a cost of one dollar or less per lead.  On the consumer side, most people like to take quizzes, because they’re… Continue reading QUIZ FUNNEL: 4 Different Types of Health Supplement Quizzes

Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata

In episode 4 of the Health Supplement Business Mastery podcast we’ll be looking at what’s working in direct response video sales letters (VSLs) with Max Fata. Max produces and directs video sales letters (VSLs) at his company Direct Response Services. We talk about trends that are working and the future of VSLs. You’ll be sure… Continue reading Health Supplement Business Mastery Podcast Episode 4 – What’s Working in Video Sales Letters with Max Fata

Selling Health Supplements in a COVID-19 World

The world has changed overnight. Just about every country in the world is on lock-down, with all non-essential businesses closed and people staying at home for 3+ weeks now. (and longer outside of the U.S.) Everyone is uncertain and full of fear. It’s a very sensitive time for everyone and many people are advising that… Continue reading Selling Health Supplements in a COVID-19 World