Category: Conversion Rate Optimization

Looking at dozens of front end offers from dietary supplement video sales letters (VSLs) over the last 7+ years, there are some common elements that stand out. Selling with a VSL is actually very different than selling through a long form sales page (LFSP). For one thing, consumption of the sales copy is very different.… Continue reading Selling Dietary Supplements Online Using Video

Following a proven structure is a great way to jumpstart anything, including a quiz funnel.    In a previous article we looked at the 4 different types of health supplement quiz funnels, which are: What’s Your Type, What’s Your Score, The Custom Plan and Product Selector. This article will look at the template behind the… Continue reading Quiz Funnel Template: Following a Proven Structure

After 7 years of focusing on conversion optimization for dietary health supplement funnels, I’ve just about seen and tested it all.  Split testing just about everything from simple headline tweaks to complex price tests. Some things do work every time. Those go into our best practices playbook.  But the ugly truth is, that there is… Continue reading The Blocking And Tackling Of Scaling a Direct Response Dietary Supplement Funnel

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Join me and doctor Karen Vieria this Thursday, July 23rd at 1pm EST Break through your glass ceiling. If you’re selling thousands of dietary supplements a day or if you’re just getting started, this FREE Live Q&A session is for you. The Med Writers and Creative Thirst are joining forces. With over 20 years of… Continue reading Level-up Your Health Supplement Business With a FREE Live Q&A Session

Sales funnel templates are shortcuts, more or less heuristics to start from and improve upon. If you’re not clear on what a sales funnel is, see this article: Building a Million Dollar Natural Health Business Online This article will be the first of several about specific types of funnels and templates for each. I’ll approach… Continue reading Sales Funnel Template: Free Plus Shipping Funnel

Most marketers look at sales funnel stages the exact same way. The prospect first becomes aware of your brand at the top of the funnel in the awareness stage.  To do this marketers use traditional lead generation tactics in this stage such as opt-ins to get lead magnets. Next comes the interest stage. In which,… Continue reading Sales Funnel Stages: Compressed For Maximum Impact

The health of a sales funnel is measured by business growth which is tied to the velocity at which a funnel can add new customers to your business. How you track that growth is through funnel metrics. Metrics that tell you not only the performance of the funnel itself but also how much you can… Continue reading Funnel Metrics: Digital Marketing KPIs

A marketing funnel that restricts the customer’s journey to a specific linear path is the key to making direct response work online.  Compressing the stages of attention, interest, desire and action into a single session is what successful dietary supplement companies use direct response funnels online do. And they have been doing for years. For… Continue reading A Marketing Funnel Guide For B2C Dietary Supplements