Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Selling dietary supplements online has never been an easy task. You can’t make any drug claims, which waters down your sales copy. Approval issues are a nightmare with traffic sources, like Google and Facebook, which often feels like a mystery. Forcing you to have multiple funnels for each traffic source. There are competitors like Amazon… Continue reading The Buying Forces Behind Selling Dietary Supplements
All of our dietary supplement clients want to scale to the next level. Some are already on the way and with our help are moving faster. Others are just getting started. Each situation requires a different framework of thinking to get to where they want to be. But in either case, we always apply a… Continue reading Is Your Dietary Supplement Company Too Small To Scale?
Selling a dietary supplement off of a front-end book offer is a tried and true strategy for selling supplements online. Especially in places where dietary supplements are not seen as very favorable by advertisers. The typical approach to selling a bottle of supplements off of a front-end book offer looks like this… Book Offer >… Continue reading CASE STUDY: What’s The Best Way To Up-sell a Supplement Bottle?
People buy dietary supplements differently than they do any other product. One area of difference has to do with belief… Belief is a personal attitude towards true or false desires. Our desires shape our actions and our decision to buy or not to buy. We buy a bottle of supplements because we desire two things.… Continue reading What Does Belief Have To Do With Selling Dietary Supplements?
Supplement offers that scale on google, facebook, native advertising or even organic can be very tricky if you don’t know what to watch out for. What almost no one realizes or tells you is that… Your Numbers Will Tank As You Scale This is just par for the course. But the biggest thing thing you… Continue reading How To Scale Your Supplement Offer On Google & Facebook
Marketing dietary supplements online unfortunately means getting your product on Amazon for many people. But Amazon is not digital marketing. It is simply a showroom to sell your product. A channel to sell your product. Yes it’s already got a ton of traffic… Yes it’s a buyer search engine… Yes visitors are highly motivated to… Continue reading Marketing Dietary Supplements Online: The Shift From Print Mail To Digital
After spending months on your marketing strategy you launch your supplement funnel only to find out that it’s not working. That’s the worst feeling you can have as a marketer. If your supplement funnel isn’t working though, there is hope. It can be turned around with the right marketing strategy. But first you need to… Continue reading Why Isn’t Your Supplement Funnel Working?
Dietary supplement digital marketers have a very bright future. More people are buying dietary supplements than ever before in history. According to the Council for Responsible Nutrition, 75% of U.S. adults take dietary supplements. It’s easier to reach these people than ever before. And it’s easier than ever to get started as a dietary supplement… Continue reading Old School Dietary Supplement Print Mail Direct Marketers in a Digital Marketing World
The path to a successful direct to consumer dietary supplement business is not always straight forward. In fact, it rarely ever is. Not every supplement business owner takes the same path. But most of the time the path to success leaves clues. Those clues are outlined in these seven stages of supplement business success. One… Continue reading 6 Stages of a Successful D2C Supplement Business
Funnel metrics drive every decision in a direct response funnel. It is a numbers game. The game is won through A/B testing. A/B testing is often the only thing between a million dollar funnel and a flop. The difference between the two, comes down to the numbers. However, the numbers on the front-end don’t need… Continue reading Funnel Metrics: Optimizing Your Dietary Supplement Sales Funnel