Category: Conversion Rate Optimization

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When it comes to direct response marketing it’s easy to get overwhelmed trying to keep up with all the latest supplement marketing strategies.  There always seems to be another new hot shot supplement copywriter, or hit video sales letter or funnel to model.  Yet they all seem to come and go. One big marketing merry-go… Continue reading What 1 Question Will Measure the Effectiveness of All Your Marketing?

Everything has a cycle including your supplement product. Let’s look at dietary supplement drink-mixes as an example. The idea of drinking your supplements has been around for a long time. It’s been common practice to add vitamin D to milk as far back as the early 1900s. In fact, getting your vitamins by means of… Continue reading The Inevitable Fall of Any Dietary Supplement

First came the age of health tracking apps with over 80,000 ways to convert every calorie, physical activity and sleep cycle into data. We voluntarily entered our information into our phones, fit bits and other devices. Because after all we measure what matters and improve what’s measured. It was all so novel, and so fun!… Continue reading What Comes After Health Apps & Personalized Virtual Healthcare?

Every online nutritional supplement company owner has the same goal. To help people achieve better health and live a healthier life. It doesn’t matter if you’re marketing herbals, gummies or a nutritional sports drink. But with so many competitors for a customer to choose from, reaching that goal can be difficult. To achieve that goal,… Continue reading 6 Tips To Start Selling Dietary Supplements Online

Getting the message to market match is critical to marketing anything.    It’s even more crucial when Trust, Belief, Desire and Hope drive the buying process. This the case of marketing dietary supplements online.   Trust, Belief, Desire and Hope make up the Buying Forces Framework, one of four conversion rate optimization frameworks I’ve developed… Continue reading Message To Market Match For Direct Response Supplement Companies

A cold traffic funnel that you can scale is what every direct response marketer is after. Many spend years never quite cracking the code. Others seem to know some magic trick. From the outside it does seem like magic. But, the honest answer is that it’s a combination of both art and science.

The path to marketing vitamins and building an online dietary supplement company is different for everyone. Some start by selling on Amazon relying on existing buyers in the marketplace. Then support that with an eCommerce Shopify store of their own. Others start with an information product, building an audience before switching to marketing supplements, like… Continue reading Marketing Vitamins Online