Conversion rate optimization agencies are guilty of weak test ideas. What is a weak idea, you ask? A weak idea is one that is not developed from a point of view. The true specialists of conversion rate optimization (CRO) are not using the same tricks on every client. If you suspect that’s what your conversion… Continue reading Maybe You Should Fire Your Conversion Rate Optimization Agency (If They Are Doing This)
Category: Conversion Rate Optimization
Free Plus Shipping Funnel Secrets
(What Nearly Everyone Overlooks) A free plus shipping funnel is a great way to bring in new buyers to your business. They are a great low-end offer which reduces the friction of price. Plus they are a great way to acquire “buyer opt-ins” which are way more valuable than just email opt-ins for a lead… Continue reading Free Plus Shipping Funnel Secrets
What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)
Scaling a direct response dietary supplement business is tricky. Not impossible, but certainly not as easy as all the conference speakers and books say it is. Sadly what’s being taught about growth is far from reality. What’s being touted as “how to do it right” are downright blatant lies. There are three big lies that… Continue reading What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)
The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)
If you’ve read the previous 4 articles on making dietary supplement claims you know more than the average health marketer. Hopefully those articles can keep you out of trouble. Here are links to each in case you missed them In this article, we’ll round out the series by covering exactly how to make a Structure… Continue reading The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)
Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?
Selling online in the health market is very competitive. With any mature marketplace like natural health supplements, it operates at a higher level of marketplace sophistication. What level of sophistication your market sits in partially depends on the particular health condition. But the dietary supplement market generally sits among stage 3 and 4 of awareness.… Continue reading Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?
Selling Health Products Online To Jaded Buyers
When selling health products online, our research has found that prospects make buying decisions based on just four factors. To learn more about the first two, DESIRE and HOPE, see the last article. Desire and hope are both pushing forces, that come from the health prospect and move them closer to buying. They are not… Continue reading Selling Health Products Online To Jaded Buyers
How and When To Use Fear In Selling Health Products Online
Emotion is one of the biggest direct response marketing tools in any good copywriters pocket. And, marketing health products online is no different. People buy based on emotion then justify with logic.
The Three Market Forces Behind Selling Nutritional Supplements Online
Selling health supplements online, like any product, is greatly effected by market forces. These forces influence not only how people buy, but also how health businesses will break into new markets and sell health supplements online in the future. But more importantly, these forces are causing a shift in how selling health supplements online is… Continue reading The Three Market Forces Behind Selling Nutritional Supplements Online
The Dietary Supplement Funnel Upsell Secret To Selling More (That Health Marketers Never Share)
Supplement funnel secrets are very rarely talked about in depth because they work. And no one want’s other people to steal what’s working for them because then it won’t work as well once it becomes common place in the market. With one exception, health supplement businesses do share what’s working with a select few, behind… Continue reading The Dietary Supplement Funnel Upsell Secret To Selling More (That Health Marketers Never Share)
Amazon Will Kill Your Health Supplement Business
Consumers built in trust with the Amazon brand short circuits the trust factor, resulting in a sale of their product on Amazon, but at the same time…
The Online Health Supplement Marketplace Shift
Natural health supplements has never been easier to sell online. The reason why is due to several recent shifts in the business ecosystem.
The outcome of this new marketplace landscape means it’s never been easier to start but it’s also never been harder to build a loyal customer base.