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Category: Conversion Rate Optimization

Selling To The Most Un-Trusting Market In The World

Creative Thirst has been optimizing websites for over 9 years. We have narrowed our focus on the nutritional supplement vertical for the last 6 years of those years.  It’s a marketplace that has obstacles like no other.  It’s also a particularly hard crowd to sell to.  One of the biggest hurdles for businesses in the… Continue reading Selling To The Most Un-Trusting Market In The World

Funnel Economics 201 (How To Look At Self-Liquidating Funnels)

Building a direct response, self-liquidating funnel seems easy from the outside. Offer a low priced product on the initial sale then make up the loss of revenue with upsells and your back-end offers over time. In fact, many direct response marketers don’t give it a second thought. They simply add products in the funnel upsell… Continue reading Funnel Economics 201 (How To Look At Self-Liquidating Funnels)

Sales Funnel KPI, Key Performance Indicators For Success

What are your sales funnel KPI, key performance indicators?  It’s a question every marketer must know, but what is a sales funnel KPI? Put simply, they are metrics that measure the health of a sales funnel in terms of the business bottom line. They answer the question: How much money do you spend on bringing… Continue reading Sales Funnel KPI, Key Performance Indicators For Success

Funnel Economics 101 (What Every Marketer Must Know)

Funnel Economics is vital to online marketing profitability. Once a company has their products and customer support in place, it is ready to scale marketing resources next.  The best way to leverage marketing is to bring in new buyers through a front end acquisition funnel. Getting just that one piece right amplifies the business as… Continue reading Funnel Economics 101 (What Every Marketer Must Know)

Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)

“Do long form sales pages really work?” The clients question hung there daring me to answer. “It’s way too long. No one will read that much”, he said. He couldn’t have been more wrong. To the untrained direct response marketer, these lengthy sales pages do seem ridiculously long, ugly and cheesy. But direct response marketers… Continue reading Long Form Sales Page Secrets That Only The Top Direct Response Designers Know (And How You Can Use Them To Sell More Online)

10 Reasons Dietary Supplement Companies Fail

Is starting a supplement company a good idea? A successful dietary supplement company is not an easy, long term business to build. Yet long term supplement companies are the most successful. They have more impact in the world than the fly by night bottle pushers without any real uniqueness. And in today’s world, more than… Continue reading 10 Reasons Dietary Supplement Companies Fail

Using A Book To Sell Dietary Supplements

In the direct marketing online space we’ve consistently seen the use of pre-sell pages, and review sites to sell dietary supplements. Although, recently the FDA has been cracking down heavily on review sites. Lately, what we’re seeing more of, in this space, is selling dietary supplements by way of a book. There are three key… Continue reading Using A Book To Sell Dietary Supplements

Maybe You Should Fire Your Conversion Rate Optimization Agency (If They Are Doing This)

Conversion rate optimization agencies are guilty of weak test ideas. What is a weak idea, you ask? A weak idea is one that is not developed from a point of view. The true specialists of conversion rate optimization (CRO) are not using the same tricks on every client. If you suspect that’s what your conversion… Continue reading Maybe You Should Fire Your Conversion Rate Optimization Agency (If They Are Doing This)

What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)

Scaling a direct response dietary supplement business is tricky. Not impossible, but certainly not as easy as all the conference speakers and books say it is. Sadly what’s being taught about growth is far from reality. What’s being touted as “how to do it right” are downright blatant lies. There are three big lies that… Continue reading What Conversion Experts Wished Direct Response Marketers Didn’t Know (The 3 Big Lies)