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Category: Conversion Rate Optimization

The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)

If you’ve read the previous 4 articles on making dietary supplement claims you know more than the average health marketer. Hopefully those articles can keep you out of trouble. Here are links to each in case you missed them In this article, we’ll round out the series by covering exactly how to make a Structure… Continue reading The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)

Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?

Selling online in the health market is very competitive. With any mature marketplace like natural health supplements, it operates at a higher level of marketplace sophistication. What level of sophistication your market sits in partially depends on the particular health condition. But the dietary supplement market generally sits among stage 3 and 4 of awareness.… Continue reading Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?

Selling Health Products Online To Jaded Buyers

When selling health products online, our research has found that prospects make buying decisions based on just four factors. To learn more about the first two, DESIRE and HOPE, see the last article. Desire and hope are both pushing forces, that come from the health prospect and move them closer to buying. They are not… Continue reading Selling Health Products Online To Jaded Buyers

The Three Market Forces Behind Selling Nutritional Supplements Online

Selling health supplements online, like any product, is greatly effected by market forces. These forces influence not only how people buy, but also how health businesses will break into new markets and sell health supplements online in the future. But more importantly, these forces are causing a shift in how selling health supplements online is… Continue reading The Three Market Forces Behind Selling Nutritional Supplements Online

The Dietary Supplement Funnel Upsell Secret To Selling More (That Health Marketers Never Share)

Supplement funnel secrets are very rarely talked about in depth because they work. And no one want’s other people to steal what’s working for them because then it won’t work as well once it becomes common place in the market. With one exception, health supplement businesses do share what’s working with a select few, behind… Continue reading The Dietary Supplement Funnel Upsell Secret To Selling More (That Health Marketers Never Share)

The Online Health Supplement Marketplace Shift

Natural health supplements has never been easier to sell online. The reason why is due to several recent shifts in the business ecosystem.

The outcome of this new marketplace landscape means it’s never been easier to start but it’s also never been harder to build a loyal customer base.

The Marketing Big Idea: A Framework for Success In Selling Dietary Supplements Using Direct Response Marketing Online

The success of marketing and selling nutritional health products and dietary supplements direct to consumers online, hinges on your one marketing BIG Idea. It’s the one idea that drives all of your marketing. It determines the marketing hook that’s used to pull in your prospects and gets them interested. It forms the logic behind the… Continue reading The Marketing Big Idea: A Framework for Success In Selling Dietary Supplements Using Direct Response Marketing Online