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Category: Health Marketing

10 Reasons Dietary Supplement Companies Fail

Is starting a supplement company a good idea? A successful dietary supplement company is not an easy, long term business to build. Yet long term supplement companies are the most successful. They have more impact in the world than the fly by night bottle pushers without any real uniqueness. And in today’s world, more than… Continue reading 10 Reasons Dietary Supplement Companies Fail

Using A Book To Sell Dietary Supplements

In the direct marketing online space we’ve consistently seen the use of pre-sell pages, and review sites to sell dietary supplements. Although, recently the FDA has been cracking down heavily on review sites. Lately, what we’re seeing more of, in this space, is selling dietary supplements by way of a book. There are three key… Continue reading Using A Book To Sell Dietary Supplements

The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)

If you’ve read the previous 4 articles on making dietary supplement claims you know more than the average health marketer. Hopefully those articles can keep you out of trouble. Here are links to each in case you missed them In this article, we’ll round out the series by covering exactly how to make a Structure… Continue reading The Secret To Making Dietary Supplement Claims (Without Getting Slapped By The FDA or FTC)

FDA Dietary Supplement Disclaimers In Plain English

What is an FDA disclaimer statement?   In plain english, it’s the required text that a dietary supplement product, marketing material and website sales page needs to have by law. It simply states that your supplement is not meant to treat any disease.   We would be remiss in our series of what’s allowed and… Continue reading FDA Dietary Supplement Disclaimers In Plain English

Dietary Supplement Claims: What’s NOT Allowed

In the previous article we discussed what claims ARE allowed for dietary supplements. This article will look at what you’re NOT allowed to say in your dietary supplement marketing and advertising. You may have heard that you cannot make any claims for dietary supplements what so ever. That’s a half truth. There are many claims… Continue reading Dietary Supplement Claims: What’s NOT Allowed

Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?

Selling online in the health market is very competitive. With any mature marketplace like natural health supplements, it operates at a higher level of marketplace sophistication. What level of sophistication your market sits in partially depends on the particular health condition. But the dietary supplement market generally sits among stage 3 and 4 of awareness.… Continue reading Does Your Dietary Supplement Marketing Need A Better Unique Mechanism?

Four Factors Impacting How Health Prospects Make Buying Decisions

There is a particular way that people buy health products online. Their buying psychology is not the same as when they buy other products. Even the buyers themselves are vastly different. The bottom line is that the buying decision for a health product is just not the same. There are four critical factors that impact… Continue reading Four Factors Impacting How Health Prospects Make Buying Decisions