Any experienced direct response marketer will tell you… “The money is in the backend.” This is a core principle of Internet Marketing. In fact, the backend is the only way to truly monetize a cold traffic funnel. This simply means you’ll earn the most profit in the backend. But wait… What is The Backend? The… Continue reading Back End Sales For Natural Health Product Businesses
Category: Health Marketing
The Psychology of a Free Plus Shipping Offer
FREE is a magic selling word. It gets people interested. And the word FREE gets people hooked. First, it can be used to get your visitor hooked into hearing your offer. Second, it can be used to hook them into buying. Let me explain. Your sales page can get the visitor over the hurdle of… Continue reading The Psychology of a Free Plus Shipping Offer
Sell Natural Health Products The Disney Way
To sell natural health products online like Disney doesn’t take magic. It takes hard work and deep thinking. The hard work comes in understanding your customers better than they understand themselves. I don’t mean just their demographics. I mean really knowing their fears and desires. The deep thinking comes in through decoding your customer’s values and… Continue reading Sell Natural Health Products The Disney Way
Health Supplement Sales Funnel Front-End Offer Economics That Work
A health supplement sales funnel that works is the key to scaling an online health company. That is, as long as you’re acquiring customers at zero cost. Which is pivotal to making a breakeven on day one sales funnel, with cold traffic, work. Acquiring a new customer with a direct response funnel, allows your ad… Continue reading Health Supplement Sales Funnel Front-End Offer Economics That Work
Marketing Dietary Supplements Online
Marketing dietary supplements online is not as easy as marketing other products. The U.S. supplement industry is said to reach 220.3 billion dollars by 2022. That is, according to a 2017 report from Zion Market Research. Trends driving the growth of the global dietary supplements market include: This is important when marketing dietary supplements online because the aging… Continue reading Marketing Dietary Supplements Online
Building a Million Dollar Natural Health Business Online
There are many pieces to get right for a natural health business to be successful selling health products online. One critical piece is the right sales funnel that will allow you to scale. Your natural health business sales funnel will allow you to bring in buyers at zero cost, with cold traffic. The way to you… Continue reading Building a Million Dollar Natural Health Business Online
How Do Visitors Buy Health Products Online?
Most health marketers think selling is all about convincing someone to buy your product, literally changing their minds from a decision of not buying to buying. But that’s not actually true for any business, and it’s even further from the truth for a business that sells natural supplements, vitamins, beauty products, personal rehab equipment, or any other health related products online. The reason for this is mainly, because, health companies are not in the business of changing minds, they are in the business of tapping into belief.
What Can Health and Beauty E-Commerce Stores Learn From Direct Response Marketing?
In this article we’ll look at the top 4 principals that an e-commerce store can learn and apply from direct response marketers, but there are many more.
Removing Risk for a Health Buyer
People who buy health products are one of the most skeptical buyers around. Removing risk from their purchase decision is one way to calm the fear of “will this supplement work for me” and turn it into “let me just try it, what do I have to lose?” One way to remove risk is to… Continue reading Removing Risk for a Health Buyer
How To Create a Supplement Sales Funnel the RIGHT Way The First Time
Tapping into how people buy is the driving force of conversion rate optimization. Yet not all products are purchased the same way. One such example are direct to consumer health related products, such as a natural health supplement, or natural food product, and even medical equipment.