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Category: Health Marketing

The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing

There’s a lot of moving parts in the only health business. It’s not only a game of marketing but also a game of numbers. What is the front-end marketing? Front end marketing is any offer that brings in a new customer. The type of offer is irrelevant. It can be a free plus shipping offer,… Continue reading The BIG Difference Between The Front-end and Back-end Sales In Health Supplement Marketing

3 Dietary Supplement Marketing Mistakes

Avoid These Dietary Supplement Marketing Mistakes for Increased Profits. Are you missing out on making more money because of these blunders? If you’re a savvy natural health supplement marketer you’ve probably already tapped into the emotional triggers of your audience. But even the smartest marketer makes these mistakes and lose a ton of sales and… Continue reading 3 Dietary Supplement Marketing Mistakes

Unlocking The Mind Of The Health Supplement Buyer

In a hyper connected health consumer world there is pressure from both outside and inside your organization to make things better. The forces on the inside are constantly pushing to improve. Your customers on the outside are implicitly demanding and expecting that things just work better for them when buying from you and post purchase experience.

A/B Testing Trust And Belief On Your Natural Health eCommerce Website

Conversion rate optimization moves beyond opinion and tests what works and what doesn’t in real time to boost your sales.

Sadly, most marketers don’t ever test and don’t know how much untapped money they are leaving on the table.

But, natural health and supplement eCommerce businesses know that A/B testing is one of the most powerful levers they can use to grow revenue and average order value, but very few optimization practitioners actually test the two factors that people use to make a purchase decision for a health product. It doesn’t matter if it’s a bottle of supplements, a digital health ebook or a piece of equipment, when it comes to health people buy health differently than they buy other products.

Grow Your Nutritional Health Supplement Revenue

The demand for nutrition and health supplements is at an all-time high. Over the past five years, consumption of supplements among American adults has been increasing steadily and the U.S. The nutraceutical market is projected to reach $75.3 billion dollars by 2017. This means, more choices and more information for consumers to muddle through to… Continue reading Grow Your Nutritional Health Supplement Revenue

WARNING: Affiliate Marketing Can Be A Spiral Pit Of Death For Health And Fitness Companies

Are affiliates a viable growth model for health and fitness companies?

It seems like the health and fitness industry, especially the weight loss industry is littered with affiliate offers. Just go to Click Bank or one of the many other affiliate networks and you’ll see there is no end to the number of offers listed.

The reality is that only a handful of these offers on Click Bank and others are really crushing it. All the others are performing lukewarm at best and often times worse. You can easily sort by gravity score to see what’s converting.

This is great for the big boys who dominate the affiliate networks, but what about everyone else?

Can You Fix Any Health Business If You Just Know This One Little Thing?

Is there just one thing that could get your business to the next level?

There are likely several things that could get traction and scale for any business, but they all stem off of one single thing and that thing is NOT what you may think it is.

It’s not people, processes or capital.

And that one thing is not so much the solution to any business problem, as much as it is getting to that solution.