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Category: marketing

A Path to Success in the Supplement Industry: Focusing on People and Lifetime Value

Prioritizing Lifetime Value and the Customer Journey In the supplement industry, success goes beyond making sales and acquiring customers. Entrepreneurs must focus on building long-lasting relationships with customers to ensure repeat purchases and positive word-of-mouth referrals. While the cost of acquiring customers has risen due to increased competition, it is crucial to prioritize the lifetime… Continue reading A Path to Success in the Supplement Industry: Focusing on People and Lifetime Value

Customer Retention For Vitamin Supplement Businesses

Customer retention is a company’s ability to turn customers into repeat buyers and prevent them from switching to a competitor. Vitamin supplements naturally require a higher purchase frequency, typically monthly, which makes it the perfect product for building retention and life time value. Therefore the repeat customer rate is naturally very high. Because, customers are… Continue reading Customer Retention For Vitamin Supplement Businesses

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What Funnel Strategy Is Best For Selling Health Supplements Online?

Your funnel strategy can make or break a direct to consumer supplement business. As the market becomes more and more saturated the Cost Per Acquisition of buying a customer keeps increasing.  Get your funnel strategy wrong and it’s going to be very difficult to outbid the competition. Especially for small and mid-size health supplement brands.… Continue reading What Funnel Strategy Is Best For Selling Health Supplements Online?

The Direct to Consumer Supplement Business Advantage

Direct to consumer supplement businesses bypass retail stores and middlemen like Amazon. They sell directly to consumers online.  Allowing the brand to increase margins and control everything.  Including the brand experience, the visitor traffic and more importantly all the marketing.  Some interesting digitally-native, Direct to consumer supplement brands for dietary supplements that we have our… Continue reading The Direct to Consumer Supplement Business Advantage

Supplement Sales Funnel Numbers (Is your funnel REALLY working?)

Supplement sales funnels speak to you with numbers. That’s how you know if they are working or not. You just need to know how to listen to them.  I don’t think most people know how to listen because, the one question I get asked most often is… … Are our supplement sales funnel numbers good?… Continue reading Supplement Sales Funnel Numbers (Is your funnel REALLY working?)

The 10 Most Common Destructive Patterns Dietary Supplement Brands Make

We all fall into our own patterns. We’re creatures of habit after all. Dietary supplement brands are no different. They succeed or fail based on the patterns of their thinking rather than the quality of their products. Often times though we’re too close to our own problems to even see them. The problem comes when… Continue reading The 10 Most Common Destructive Patterns Dietary Supplement Brands Make

Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece

The dietary supplement marketplace is fickle when it comes to business success. People who buy health products like dietary supplements or the latest weight loss or back pain gadgets are constantly looking for the newest thing.  They are Googling their health conditions.  Devouring articles on WebMD, Doctor Axe, and other sites.  They are doing endless… Continue reading Marketplace Analysis for Dietary Supplement Businesses: The Missing Piece

Four Factors Impacting How Health Prospects Make Buying Decisions

There is a particular way that people buy health products online. Their buying psychology is not the same as when they buy other products. Even the buyers themselves are vastly different. The bottom line is that the buying decision for a health product is just not the same. There are four critical factors that impact… Continue reading Four Factors Impacting How Health Prospects Make Buying Decisions

Sell Natural Health Products The Disney Way

To sell natural health products online like Disney doesn’t take magic. It takes hard work and deep thinking. The hard work comes in understanding your customers better than they understand themselves. I don’t mean just their demographics. I mean really knowing their fears and desires. The deep thinking comes in through decoding your customer’s values and… Continue reading Sell Natural Health Products The Disney Way