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Category: Persuasion

Four Factors Impacting How Health Prospects Make Buying Decisions

There is a particular way that people buy health products online. Their buying psychology is not the same as when they buy other products. Even the buyers themselves are vastly different. The bottom line is that the buying decision for a health product is just not the same. There are four critical factors that impact… Continue reading Four Factors Impacting How Health Prospects Make Buying Decisions

Back End Sales For Natural Health Product Businesses

Any experienced direct response marketer will tell you… “The money is in the backend.” This is a core principle of Internet Marketing. In fact, the backend is the only way to truly monetize a cold traffic funnel. This simply means you’ll earn the most profit in the backend. But wait… What is The Backend? The… Continue reading Back End Sales For Natural Health Product Businesses

What Does Persuasion Look Like?

This is what persuasion looks like It’s called a Sparkline and it was uncovered by rigorously researching histories greatest influencers and speeches, including   that “I have a dream” speech, as well as others from President Kennedy to Steve Jobs. It all starts with an idea. That idea can be a product a movement, a… Continue reading What Does Persuasion Look Like?

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Don’t Miss Out On Increasing Your Online Sales

Got a product or service to sell? One way to increase your online sales is to design a feeling of missing out into your sales process. Traditionally this has been used by direct marketers through the principle of scarcity but let’s take a look at it from another angle. “The competent advertising man must understand… Continue reading Don’t Miss Out On Increasing Your Online Sales