Supplements have become increasingly popular in recent years, with more and more people turning to them to help support their health and wellness goals. As a result, the supplement industry has grown substantially, with a wide variety of products available to consumers. But with so many options on the market, how do consumers decide which… Continue reading The Role of Supplement Marketing in the Health and Wellness Industry
Category: Supplement Marketing
Strategies for Marketing Energy and Nutrition Supplements
Tapping into the ESports Gaming Market The explosive growth of eSports and online gaming has created a huge new target market for energy and nutrition supplements. Major supplement brands have begun sponsoring top eSports tournaments, teams, and celebrity gamers to market their products. But smaller supplement companies can also effectively reach this lucrative demographic through… Continue reading Strategies for Marketing Energy and Nutrition Supplements
Ensuring Regulatory Compliance With Supplement Manufacturers
Key Takeaways for ensuring regulatory compliance with a supplement manufacturer: The dietary supplement industry is heavily regulated by the FDA to ensure the safety and quality of products. As a supplement brand owner, choosing a contract manufacturer that follows cGMP and all FDA guidelines is crucial. Here are some tips for vetting potential manufacturers and… Continue reading Ensuring Regulatory Compliance With Supplement Manufacturers
Marketing NSF Certified Sport Supplements
The sports nutrition market just keeps getting bigger. Analysts predict the category will grow to $35 billion globally by 2028 as mainstream consumers join the athlete demographic in using protein powders, pre-workouts and muscle-recovery supplements. With growth comes competition. Hundreds of supplement brands are vying for market share across every channel. Simply making performance supplement… Continue reading Marketing NSF Certified Sport Supplements
Tips and Strategies for Marketing Dietary Supplements
If you’re in the business of selling dietary supplements, you know that marketing them effectively can be an uphill battle. With so many supplements on the market, it can be difficult to stand out from the competition and get your products in front of the right audience. But fear not – with the right strategies… Continue reading Tips and Strategies for Marketing Dietary Supplements
Using Debt to Grow Your Dietary Supplement Business
Starting and growing a dietary supplement business selling directly to consumers online can be a rewarding but challenging endeavor. One of the biggest hurdles is having enough capital to get your business off the ground and fund its growth. Taking on debt strategically can give your supplement business the financing it needs to thrive. Here… Continue reading Using Debt to Grow Your Dietary Supplement Business
Secrets to Crafting Effective Marketing Campaigns for Supplements
Understanding customers core emotional desires and pain points around their specific health concern is essential to creating effective marketing campaign for dietary supplements. One way to understand and empathize with the customers desires and pain points is to do customer research. Research that includes how the customer describes their pain. This includes their fears, wants,… Continue reading Secrets to Crafting Effective Marketing Campaigns for Supplements
The Essential Guide to Selling Supplements Online
Selling dietary supplements online is a thriving business. As the preventative health trend picks up speed the demand for dietary supplements continues to rise. More and more people are seeking out wellness products, to prevent the onset of every health condition you can imagine. Which is an opportunity for supplement brand owners. Plus dietary supplements… Continue reading The Essential Guide to Selling Supplements Online
Breaking the Mold: How These Supplement Brands Are Changing the Marketing Game
The supplement industry is booming, with more and more people looking for ways to support their health and wellness. As a result, competition among supplement brands is fierce, and standing out can be a challenge. In a world where there seems to be a supplement for everything, how do some brands manage to stand out… Continue reading Breaking the Mold: How These Supplement Brands Are Changing the Marketing Game
How Well Do You Know Your Supplement Buyer?
In this episode of the Health Supplement Business Mastery podcast I focus on knowing your customer, which is the secret ingredient to more supplement sales. Bobby Hewitt:Hey, in this episode of Health Business Mastery, I’m bringing back my previous guest, Scott Zeltan from visiopt.com, the AB split testing tool that is really fantastic. I highly… Continue reading How Well Do You Know Your Supplement Buyer?