Marketing and Advertising Dietary Supplements
Marketing consulting for dietary supplements
Key Takeaways By following these strategies, supplement brands can position themselves for success in the rapidly growing market of women 40+. As the world continues to embrace health and wellness, the supplement market for women over 40 is experiencing a boom. This demographic, often overlooked in many marketing campaigns, is now at the forefront of… Continue reading Mastering the Mature Women’s Supplement Market: 7 Key Strategies for Success
Supplement companies are always looking for growth opportunities. Growth can sometimes come in offering new products with up-and-coming ingredients. Biotin is just that. The biotin supplement market is experiencing rapid growth. Projections estimate its value will reach a staggering US$ 9.98 billion by 2033. This remarkable expansion is largely driven by the increasing awareness of… Continue reading The Booming Biotin Supplement Market: Trends, Applications, and Future Prospects to 2033
Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. Marking a milestone many entrepreneurs only dream about. Bloom’s success is due to its strategic use of social media, influencer partnerships, and an omnichannel sales approach. But it wasn’t an overnight success. Key… Continue reading From Zero to $1 Million: Lessons from a Supplement Brand’s Explosive Growth
The vitamins, minerals, and supplements market has seen a significant transformation in recent years. Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new,… Continue reading 8 Emerging Trends Reshaping the Supplement Industry in 2025
Supplements have become increasingly popular in recent years, with more and more people turning to them to help support their health and wellness goals. As a result, the supplement industry has grown substantially, with a wide variety of products available to consumers. But with so many options on the market, how do consumers decide which… Continue reading The Role of Supplement Marketing in the Health and Wellness Industry
Tapping into the ESports Gaming Market The explosive growth of eSports and online gaming has created a huge new target market for energy and nutrition supplements. Major supplement brands have begun sponsoring top eSports tournaments, teams, and celebrity gamers to market their products. But smaller supplement companies can also effectively reach this lucrative demographic through… Continue reading Strategies for Marketing Energy and Nutrition Supplements
Key Takeaways for ensuring regulatory compliance with a supplement manufacturer: The dietary supplement industry is heavily regulated by the FDA to ensure the safety and quality of products. As a supplement brand owner, choosing a contract manufacturer that follows cGMP and all FDA guidelines is crucial. Here are some tips for vetting potential manufacturers and… Continue reading Ensuring Regulatory Compliance With Supplement Manufacturers
The sports nutrition market just keeps getting bigger. Analysts predict the category will grow to $35 billion globally by 2028 as mainstream consumers join the athlete demographic in using protein powders, pre-workouts and muscle-recovery supplements. With growth comes competition. Hundreds of supplement brands are vying for market share across every channel. Simply making performance supplement… Continue reading Marketing NSF Certified Sport Supplements
If you’re in the business of selling dietary supplements, you know that marketing them effectively can be an uphill battle. With so many supplements on the market, it can be difficult to stand out from the competition and get your products in front of the right audience. But fear not – with the right strategies… Continue reading Tips and Strategies for Marketing Dietary Supplements
Starting and growing a dietary supplement business selling directly to consumers online can be a rewarding but challenging endeavor. One of the biggest hurdles is having enough capital to get your business off the ground and fund its growth. Taking on debt strategically can give your supplement business the financing it needs to thrive. Here… Continue reading Using Debt to Grow Your Dietary Supplement Business