Category: Supplement Marketing

As the millennial market ages up, social media platforms continue to play a crucial role in marketing and promoting dietary supplements.  Among these platforms, Instagram stands out as a visual-centric platform that offers unique opportunities to showcase your supplements and engage with a health-conscious audience.  Remember, on Instagram, visual appeal matters.  Grabing attention of scrolling… Continue reading Mastering the Art of Marketing Dietary Supplements on Instagram

The typical sales approach of a product detail page often doesn’t work for dietary supplement e-commerce sales pages. One reason for that is that people buy dietary supplements differently than they buy any other product. Another is that most supplement brand marketers are afraid of long sales copy. They think that no one will read… Continue reading Are You Losing Sales on Your Dietary Supplement E-Commerce Site? (Here’s How to Appeal to Every Type of Buyer)

The dietary supplement market is crowded.  In order to stand out marketers need to offer something unique, not another me too supplement. This means avoiding the use of popular ingredients, which are readily available in food, drug, and mass outlets.  Instead, brands should focus on creating unique formulas that incorporate lesser-known compounds that can provide… Continue reading Strategies For Standing Out in the Crowded Supplement Market

In the world of social media marketing, influencer collaborations have emerged as a highly effective strategy to promote products and engage with target audiences.  When it comes to marketing dietary supplements on Instagram, partnering with influencers can be a game-changer.  These collaborations allow brands to tap into the reach and influence of trusted individuals in… Continue reading Influencer Collaborations: A Powerful Strategy for Marketing Dietary Supplements on Instagram

For those in the dietary supplement industry, advertising on Facebook can be a challenge due to the platform’s strict policies. So, can you advertise dietary supplements on Facebook?  The answer is yes, but with some significant restrictions.  Facebook has a set of advertising policies that all advertisers must follow, and these policies can make it… Continue reading Can You Advertise Dietary Supplements on Facebook? A Comprehensive Guide

When you’re starting your supplement brand, it’s important to know your target audience. Without having a specific niche, it will be very difficult to gain any traction with your brand. So, who is the target market for nutritional supplements? There are a variety of audiences for supplements. About 57.6% of Americans take some kind of… Continue reading Who is the Target Market For Nutritional Supplements?

Designing a dietary supplement label that’s FDA-approved is the easy part. How to design a supplement label that sets your product apart is the real challenge. Due in large part to the FDA Supplement Facts Label Requirements that must be on the label. Here’s what’s required for all dietary supplement labels, in the supplement facts… Continue reading Dietary Supplement Label Designs That Sell